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Chapter 111: Sweeping the Book Market

After listening to the revolts of several spies, Wan Mang's lips curled up, full of disdain: "Can you still drink in a bookstore? It's really inappropriate and nonsense! And what kind of gold membership or silver membership, I think it's just a gimmick, he's crazy about money!"

"What the twelfth brother said is that Wan Lang has always been a mess. Today, he just used the usual practices to open a store. I don't think he can succeed."

"That's right, what's the most important thing about opening a bookstore? It's not these tricks and tricks, but real good books! Even if he can make a fuss for two days at the beginning, he will have to close the door after passing this trend."

The people in the third room soon had the same view, and the worries and doubts that had already existed had completely disappeared. Wan Ai, who had been worried about Gu Yuezi and Li Ling, also echoed: "Yes, we have these discounts and other bookshops. In a few days, the business is still ours."

"By the way, how are we doing in the three bookstores in the city today?" He really reminded Wan Mang and asked casually.

This question made the two shopkeepers next to him feel distressed: "Owner, although we also put discounts in the store, the business has not changed much from before, and it is also..."

"What else? Don't hesitate, just say whatever you have."

"And in the afternoon, a few customers came to our store to find out if there were any albums, and we couldn't get them out for the time being. By the way, our bookstore really planned to print some albums as well. That thing seemed quite popular."

The shopkeeper's words made the faces of the brothers present suddenly faded. I wonder if it was because it was difficult to accept the failure of Jiangcheng County, Wanjia Bookstore deliberately ignored the picture albums taken out by the other party. Even though several months have passed, there has never been such a new book in the bookstore.

This incident was not harmful at first. After all, there was no one selling albums in the Fucheng City. But this time, with the opening of Zongheng Bookstore, the albums really caught the eye, which made the hearts of several people suddenly sank.

After a while, Wan Mang said, "I understand, I will find a way to do this. What you need to do next is to attract more customers, and then discount the novels and collections of scriptures and poems. Be sure to grab the customers back from there!"

After several shopkeepers left, the brothers looked at each other, Wan Rong hesitated and said, "Twelfth Brother, what's going on with the picture album..."

"It's too late to recreate the picture album now, but since everyone is interested, you can try to find some city painters to help you draw some drafts. Let's prepare first."

"Then what novels do we use as the original book?"

"This is simple. Use it if you sell the best novel. Remember, we must fight for this tone and never let Zongheng Bookstore become bigger!" Wan Mang was still full of confidence when he said this, but after two days, his mood was completely different.

Looking at the poor operating volume of the bookstore for three consecutive days, Wan Mang's hands trembled: "In three days, the three bookstores, together, the turnover of less than twenty taels, what are you doing? Didn't I ask you to spread our discount? No customers have come to you yet?"

The three shopkeepers all lowered their heads and kept their eyebrows, and they didn't even dare to see through the air. After a while, one of them stumbled and said, "Boss, we have already set the price of the book to be 30% off on weekdays, but there are fewer and fewer guests. Today, there are almost no one coming to the door for the whole day."

The other two nodded one after another: "We... the same is true in our store. Yesterday afternoon, two customers went to our bookstore in the east of the city. After reading it for a while, they were pulled away by their friends, saying that it was... It was said that the bookstore on North Street was more affordable, and a few people could get a silver card or something to buy books together, which was also worthy of their friends..."

"Bang!" A heavy palm slapped on the table, causing several people to stop talking in an instant. Wan Mang said angrily: "How is this possible? Didn't they just get 20% off? And what kind of silver card is really that attractive?"

"The boss doesn't know anything. In the past two days, many scholars in our city will talk about the silver and gold members of the Zongheng Bookstore. Many young masters and young masters of wealthy families are proud to be able to get members. Even if they can't get a gold card, it's enough to brag about having a silver card." The shopkeeper at the bookstore hesitated and told the inside story.

"These few cards made them flock to them?" Wan Rong couldn't believe his ears. Although he had heard of them before, he still doubted when he was in front of him: "The rich people in the city all bought cards by themselves?"

"It's... it's right. We also asked someone to go and check it out. Just yesterday, there were no less than 30 or 40 people who spent money to buy books, or bought that member directly..." The shopkeeper said, his muscles on his face trembled: "Boss, you don't know. They are too ruthless. Once they become members of the Zongheng Bookstore, it means that in the future, these people want to buy books, they only go to the bookstore there, and the business of our several stores will naturally be stolen."

"Also, I've also inquired about what kind of membership they have, that is, what books they want, even if it's harder to get, Zongheng Bookstore will send someone to buy them, so that we will have no business."

The shopkeepers said a lot, and they all confused the brothers of the third house of the Wan family. The matter was much more serious than they thought. They thought they were just gimmicks, but they became their magic weapon to win.

After a while, Wan Ai remembered a little and slapped the table and said, "This is not right. What kind of discounts are they selling books at a loss? The more they sell, the more they lose? When can they hold on?"

"It should be related to the album. We can't estimate the cost of that item for a while, but they sell eight yuan per copy, which should make a lot of profit. And the ones who buy the most in the past few days are also these albums. If their cost is low enough, they will naturally make a profit, at least not lose money. Moreover, they will have a few days to buy gold members and will not have any shortage of funds in a short period of time."

"It's another picture album? How many picture albums can make everyone go to Zongheng Bookstore?" Wan Mang asked with a slap in his face with suspicion.

"It's not all due to the album. There are two new sets of novels, one is the complete set of "The Romance of the Gods" with seven volumes, and the other is the "Bao Gong's Case" written by the same author."

"Yes, customers have also come to our store to inquire about these two books in the past two days, but we don't have any related books, so the business has not been completed."

"Although it's only two or three days ago, the Romance of the Gods has spread in the city. Not only those scholars and others like to read it, but even the children who have just started to have a deep understanding are very interested in the stories."

"How is this possible? How many words can the child recognize? Will he be interested in such novels?" Wan Rong frowned.

"Young Master doesn't know anything, because besides novels, Fengshen also has picture albums. The pictures are the main ones, accompanied by a few simple sentences, even a child who is just a literate person can watch it for a day with relish..."

Although the Wan family brothers did not understand what the cultural industry was to promote each other, they still felt a wave of pressure coming like mountains. "The Romance of the Gods" and comic strips, these two things they deliberately ignored were now combined together, and they hit their industry with one plus one more than two, causing their bookstore business to plummet.

This time, they were really shocked. Under such circumstances, it was really difficult to regain customers. Originally, they were able to monopolize the book market in the prefectures and cities, but instead used the bookstore to suppress costs to squeeze out other bookstores. Without a better business strategy and unable to deal with it, the situation has become extremely bad now.

...

"Dry!" Several wine glasses gently collided with each other, and then took them back. Li Ling, Wan Lang and Gu Yuezi smiled and drank the glass of wine in one go. In addition, Yue'er sitting next to him, everyone's face was full of joy.

Although it only took three days, the business effect of Zongheng Bookstore still surprised them. So good that Wan Lang was a little dazed until now: "Haha, I really didn't expect that in just three days, the input of our bookstore reached more than 1,300 taels of silver, which exceeded the turnover of our restaurant in the past few days. I have to doubt whether there was a problem in the account and someone calculated it wrong."

"If you are not at ease, I can help you calculate it again." Li Ling said with a smile.

"Haha, that's not needed. I think it's good." Wan Lang shook his head and stopped him, "But really, Brother Li, you have made the most contribution. Not only the ideas of the golden and silver members, but also your two sets of books have become popular in our city. I won't say that the case of the Cong Shen is too much to read, and I applauded. Even my friends who don't like reading books on weekdays were angrily finished reading and were so excited. By the way, they asked me to ask when the next volume will be released."

Is this an official update? Li Ling grinned: "This is probably to disappoint them. At least in a short time, the second volume of Bao Gong Case will be difficult to come out. You also know that I have to take the provincial examination next, and I must hurry up and review the book well. This time I came to Fucheng, and I have to take the time to get some time, so I will have less free time in the future."

"Why would you like to change the first volume of Bao Gong's case into a picture album?" Gu Yuezi suddenly suggested.

"This is feasible." Li Ling nodded and said, "By the way, you also know that there are some problems in my book, so if the government office blames it..."
Chapter completed!
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