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Chapter 277 The biggest mistake of my life(1/2)

E-commerce and enterprises developed by burning money are not worthy of respect in Zhangshang.

Because as long as you have capital, it is not difficult to copy a company that is better than you, except for management and operation.

It's like a coal boss digging coal and mining, with no technical content except courage.

Meituan is different from the upcoming WeChat. Users and merchants are not loyal to him. As long as there is an e-commerce platform that has a subsidy price that is even more ruthless than him, users will immediately lose a large number of users.

For example, in the later generations of Didi Meituan, Didi was engaged in takeout and spent money to subsidize, Meituan immediately had to burn money, and if it didn't follow, it would be waiting for users to lose and its market share would decrease.

The capital is so cruel... Now, Wang Xing feels that he is going to be finished.

The deep-sea monster lurking in the world, although it only has 10 billion assets on the surface and is a company jointly opened by coal bosses, so its cohesion is not high.

But as long as the famous boss of our country, he knows that this guy just doesn't want to be too shocking and has not published his assets and bank deposits.

Compared to long-term online use, Wang Xing feels that he is a little ant. If he just exerts his strength, you will fall down...

Zhang Shang's phone call came a bit abruptly, but it was taken for granted.

People cannot do things at all, they must leave a way out for others... Even though I bought you this path, you come and work for me.

Wang Xing never thought of surrendering to others, but now there are only two ways to choose.

One continues to fight to the end, he does a penny purchase, and I do a penny purchase! But do you have money? Can you compare too long to the upper line?

The other is to withdraw from market competition, change careers and do something else, and resolutely not be the second child.

Wang Xing thought about it for a long time, and saw that the orders in the Demon City, Wuhan and Xi'an were reduced in size. Meituan.com, which had just become popular, was about to disappear from the public's sight. What should I do?

what to do?

what to do?

Wang Xing asked himself countless times and decided to meet Zhang Shang.

Student Zhang was very sincere and gave him high enough treatment. He rushed to Kunlun Hotel to meet in person.

"Mr. Wang, I'm lucky to know." He said with his own hands.

Wang Xing smiled reluctantly, and forced Huanyan to shake hands.

"Mr. Wang, everyone is a member of the same industry. Actually, I admire you very much. The courage to burn money is worth learning from." Zhang Shang sighed and said, "No one around me is better than you in the group buying business."

"Then why are you willing to spend one billion to grab the market? If you don't know that this money is almost like spending in vain, you can't play like this even if you have money, right?" Wang Xing asked.

Zhang Shang paused for a moment and thought to himself that he couldn't say that I came back in 2018. Your money-burning trick is "higher than the sky" in this year, but in later generations, people have broadened their knowledge, and almost everyone knows how you spend money on it.

Pointing at himself and said, "Because I know you are not stupid. If you can do it, I can do it. I believe that the opportunity to get rich is in the hands of a few people, Mr. Wang is definitely one."

"..." Cao, Wang Xing almost got a heart attack after being told by his classmates Zhang.

I cursed in my heart, Damn, I thought you knew my way. It turned out that you were unreasonable because of the money. When I saw that I was playing, you followed the trend and dared to spend one billion if you didn’t even know the principle... If you lose to such an opponent, Wang Xing wanted to hit the wall, which was so fucking a frustrating.

Her face turned red, but she could do nothing, Wang Xing's heart was so cold.

Zhang Shang: "Mr. Wang, don't be angry. I'm not as good as you in group buying. If you have the skills and I have money, why don't we cooperate with each other?"

"How to cooperate?" asked knowingly.

Zhang Shang: "If you incorporate Meituan into Changyang.com, you will also be under your jurisdiction. I will give you 5% of the shares and guarantee that it will not be diluted. How about it?"

When Wang Xing heard this, he cursed in his heart, and gave him a date to eat. You are so fucking good at playing...

No matter how much he scolded, he became an entrepreneur with a giant backer. There are also resources for Changshang Express and Changshang Buildings to use. For Wang Xing, it is no less than stepping on the shoulders of a giant, and it is very tempting.

However, can I feel good if I eliminate my own Meituan and run someone else's company, and I will press my boss on it?

"You tell me first, how much money are you willing to burn?" Wang Xing asked the key point, because he has 5% of the shares, the bigger the company develops, the more valuable his shares will be.

"It's until the company becomes the first in the industry and goes public." Zhang Shangfu finished.

"It's done." Wang Xing was very satisfied with the answer and agreed.

Meituan was still an inconspicuous e-commerce platform in 2010, and its inclusion in Changchun Internet did not cause much trouble.

Huang Zhihua, the former CEO of the life service area, was transferred to Weibo, and Wang Xing took over.

Meng Ling has always been in the Weibo area, and she has not found a suitable candidate, so it is easy now.

Her main responsibility is to mediate the relationship between Weibo, online shopping, life service area, Changshang Group, Changshang Express, Changshang Fast Food, Zhu's Real Estate, etc., and solve problems in a timely manner, so as not to let all parties shirk responsibility.

The popular shopping experience of long-term online shopping is the most popular, and the era of fast food for the whole nation is coming.

In July 2011, after a year, when 1 billion yuan of funds were burned out, Changshang takeaway dominated the market.

As the saying goes, people are popular and there are many troubles. One post caused an uproar, resulting in a sharp drop in orders for takeaways.

...

Changshang Takeaway will charge a 20%-25% commission on the merchant’s price.

In other words, a takeaway price of 19.9 yuan will be 4 yuan for Chang to surf the Internet, and a 2 yuan courier fee will be deducted for each delivery fee of 2 yuan for the merchant, which will be less than 14 yuan.

Excluding the cost, you earn less than 3 yuan, and you have not earned much more when you work hard and you have not earned a lot of money online.

Without reasonable profits, there will be no reasonable service. How good service do you expect a merchant who makes less than 3 yuan can have?

What will the merchant’s poor profits give consumers?

Think about it yourself.

What to do in the end?

Control costs.

To put it bluntly, it is to cut corners. Many rotten foods that grow hairy overnight are turned and heated up and sold online. Anyway, as long as they are cheap, there is nothing that cannot be sold.

A few days ago, I even had a rush to buy a tiny meal. Someone really wanted nothing if he ordered a tiny meal. The boss was so angry that he spitted into the dishes while cooking.

Consumers think that they have made money, and they also think that they have made money online for a long time. In fact, there is no cheaper in the world to make money. People's hearts are full of meat, so they cannot save money on eating, otherwise they will eat it.

I saw the delivery guy falling down on an electric bike in heavy rain. He got up with blood in his hands and saw if the meal was damaged. He picked up the meal and found that it was broken. He directly pulled the steak from the ground into a bowl and covered it with his hands to continue delivering the meal. He didn't know what it felt like to eat the meal who ordered it into his mouth.

The delivery guy is very pitiful. He often has too many orders to deliver when it is windy and rainy. Only 30 people deliver more than a thousand meals. At this time, you actually order everything the same. The online growth is too fast and offline cannot be carried, just like early express delivery.

The merchants prepared the meal, but the delivery staff did not come to pick it up for a long time, which caused the dishes to become cold and tasteless. The consumers directly criticized the bad reviews when they received dissatisfaction.

I often see many takeaway guys standing under the eaves at the door of the store on rainy days, waiting for the store to prepare meals, trembling with coldness.

When you meet a kind boss, you will give your brother a cup of hot tea and ask you to be careful when driving on a rainy day.

When you encounter a business that is difficult to get along with, you will complain that it is too late to pick up the meal, call to complain, and you will be angry and hungry.

As the saying goes, "Food is the most important thing for people." The food that comes into your stomach is the biggest. You can wear a little or stay a little or a little or a little or a little or a little or no problem when traveling, but you can't eat this aspect.

It is not possible to start a business with the use of the use of the entrepreneurship every time.

You cook and eat it. Do you know how serious the responsibility is?

If you don’t do it, many people will die if you put something in the dish.

With such a big responsibility and so many problems, we started to make money without thinking clearly.

I also feel so glorious that I have changed people’s lives and so promising. I just don’t know how long my face is!

So many potential crises and risks have not been dealt with well, and they have begun to squeeze merchants, bullying the food delivery guys, and desperately trying to make money... In addition to being ugly in food, it also shows that there are big problems with long-term Internet operations.

...

After Zhang Shang read this post, he had to admire this person for being very clever in looking at the problem and pointed out many shortcomings in taking out takeaways.

Especially in terms of food, although you make the product very big, you will feel better if you only have one or two food safety accidents.

Regarding the recent uproar, Changshang Takeaway held a full-staff meeting, and all the company's leadership attended the meeting.

"This conference mainly discusses two issues: company operation and food safety. Let's talk about food first. This is the top priority. We must prepare for the future and not find a way until something happens. The passive situation is not fun." After a pause, Zhang Shang glanced at all the staff, "Tell me what you want."

There is no specific supervision method except for some nonsense, strengthening management and making merchants pay attention to environmental sanitation.

After waiting for a while, he was not angry. Zhang Shang sighed and signaled Wang Xing.

"It's quiet. Everyone thinks this is OK. With the popularity of wireless networks, our country has entered the era of wifi for all people. Every merchant has to upload the cooking process to users when cooking, forcing them to improve environmental sanitation."

boom……

Before Wang Xing finished speaking, he was shocked.

"Mr. Wang, your approach is unrealistic. If I were a merchant, I would upload videos for every dish I cooked. At least there must be an Internet in the store. The Internet fee is not cheap, which will increase the production cost of others and cannot make money. The merchants withdraw from our platform in large quantities, and the consequences will be unimaginable."

"Mr. Wang, to be honest, the hygiene of the kitchen really looks clean. Apart from big hotels and big hotels, few merchants can meet the standards. If you do this, merchants will have to lose 90%! Without these merchants, what can we make money?"

"Mr. Wang, if you want to upload videos, according to the tens of millions of hotels and restaurants across the country, how many videos will be transmitted on that day? No matter how awesome the server is, it will not be able to withstand it."

"Mr. Wang..."

After expressing your opinions, it probably means that your method is not feasible.

Wang Xing is a character with great strategy. The media summarized his entrepreneurial path of "ten defeats and one victory". He fought repeatedly and was determined by his perseverance.

"About your question." Wang Xing pressed his hand and signaled everyone to quiet: "Please ask Mr. Zhang to answer it one by one."

Zhang Shang: "1. In the future development trend, I can be sure that all hotels, restaurants, and any merchants that open stores will have wifi. Without wifi, they will be eliminated by the times, so the Internet fee is not a problem."

"Second, 90% of the environmental sanitation of the merchants' kitchens do not meet the standards, but in fact, it should be more than 90%. As a platform, we have the responsibility to guide merchants to pay attention to food hygiene. We do not need to upload videos for every dish. Just upload it once a month or once a week. If they are not clean, we force them to clean it, even if it is scanned once a week."
To be continued...
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