Chapter 125 I want a thousand theaters
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When he walked into the conference room of the Fox searchlight, Murphy found that there were not many people. Apart from Tony Gusman who was directly in contact with him, there were a few people he didn't know. Judging from the position at the conference table, their position in the Fox searchlight was lower than Tony Gusman. He greeted these people one by one. Murphy sat next to Tony Gusman...
"Mr. Clyde is handling other jobs," Tony Gusman whispered to Murphy, "wait for a while before you come."
Murphy nodded slightly.
"Saw" is just a project of Fox Searchlight. The other party cannot devote all his time and energy to it. Murphy understands this and sits here and waits with peace of mind.
From Tony Guzman's attitude of proactive explanation, he could see that the Fox searchlight seemed to have changed for him, which should be a direct result after the film was released.
Just as Murphy was thinking, Godin Clyde walked in. He saw Murphy first, and nodded slightly to Murphy while walking towards the top of the conference table.
Godin Grade had a gentle attitude in the past negotiations, but he never had such a real smile.
Murphy can still tell whether the other party is polite formulaic or sincere.
First, it was Tony Guzman and then Godin Clyde. Murphy had already felt that they and the Fox searchlight they represented were releasing a certain kindness, and this change could only come from one aspect.
"Saw" achieved relatively good results in yesterday's preview!
At this time, Riley Fields, a few people from the Fox Searchlight Marketing Department hurried into the conference room. When they saw Murphy, they smiled and nodded and greeted each other.
The theme of the conference was "Saw", which just started preview. After saying a few irrelevant words, Godin Clyde directly turned to the specific data obtained by the film yesterday.
"After yesterday's preview, "Saw" won a box office of about $135,600 on 30 screens in 30 theaters, and the single-stage score was as high as $4,500 in a single-day studio!"
He was in a clear mood and his voice seemed particularly clear. "More importantly, the data reported by the audience in the theater yesterday was as high as 89%, and the satisfaction rate was also 72%. Except for a very small number of people, there were very few people who criticized the film."
Everyone looked at Murphy. The film was still far from success. Now it has undoubtedly had a good start. His ability as a director has also been initially recognized.
With the first-day data as the basis, Fox Searchlight has more confidence in "Saw", and Godin Clyde said, "I applied to the company last night. The company gave an approval early this morning. The promotional fee for "Saw" will be additional $400,000!"
Speaking of this, he turned to look at a man in the first position of Tony Guzman, "Mark, immediately notify the printing factory to start printing copies as planned. I require that one thousand copies must be arranged in place before Monday morning!"
The man nodded, "I'll do it right away."
Murphy understood the meaning of this sentence, and knew that before the Fox searchlight was previewed, there were only thirty copies.
Distribution companies like Fox Searchlight must have a long-term cooperative relationship with printing factories. The price of copy printing given by the other party is far from comparable to Stanton Studio. Even if there are discounts on a large number of printing, the price of one copy cannot fall below $2,000. How much does a thousand copies cost?
Before the market test, how could Fox Searchlight invest such a rashly? Murphy knew that the failure of "Saw" was very small, but Fox Searchlight had to control risks. Otherwise, once the film encountered bad comments from the audience, the copy printed in advance would become waste.
This circle is so practical. Is it possible that a new work by a director without any fame who wants to invest huge resources in the distribution company?
In such a meeting, Murphy, a member of the non-Fox Searchlight, had no say at all. He was basically listening, and others basically had no say at all. Godin Clyde seemed to have a gentle work style, but in fact he had great power and completely dominated the meeting. Most of the time, he was talking and others were listening.
"Tony..." Godin Clyde looked to Murphy, "Have you contacted the New York Post?"
"I've already contacted it." Tony Guzman said as simply as possible, "the PR department of the head office contacted a deputy editor of the New York Post, and the other party will send a reporter to Columbia University today."
He turned to Murphy next to him, "Interview with the professor who was shocked by "Saw".
Everyone laughed and turned their eyes to Murphy, which could scare people and prove the director's ability from the side.
If a horror movie can't even be scared, can it still succeed? This is their idea.
Godin Clyde made a downward gesture, and the conference room calmed down again. He said, "Morgan, keep in touch with the theaters, especially the three major commercial theaters. As long as "Saw" can achieve the expected single-stage box office, I want 1,000 theaters!"
Morgan nodded, "I'll do my best!"
"Not trying your best!"
The film has shown certain potential, and Godin Clyde believes that it has value for adventure, "but it must be done."
Hearing this, Morgan wiped the sweat from his forehead and nodded his head.
One bystander was assigned by Godin Clyde, and Murphy, an onlooker, also saw that the release of a film was even more tedious than he thought. It was impossible to rely on some newbies to do these tasks. Even if the Fox searchlights were backed by the 20th Century Fox, they could not easily get a large number of theaters.
Looking at this, he scratched his head a little. Is it really necessary for a bag company like Stanton Studio to spend a lot of manpower and material resources to build a distribution department from scratch?
The reality seen by Murphy also made him think about the feasibility. After all, the distribution department cannot be established by just a few people. The various aspects of the work involved in the market, publicity, production, transportation, communication, etc. are really too cumbersome, and it is far beyond the control of a director.
Many times, ideas are good, but it is not easy to turn good ideas into reality.
After thinking for a while, Murphy shook his head. It was not the time to really consider these things. "Saw" in front of him was the primary task.
At the end of the meeting, Godin Clyde finally remembered the director who was still sitting here and asked routinely, "Director Stanton, do you have anything to say?"
"A little bit!" Murphy was not polite at all. He paused for a moment, and after everyone came over, he said, "I hope to lean towards the Internet in the formulation of a new publicity budget."
Riley Fields of the Marketing Department took over the sentence, "Director Stanton, we already have relevant plans."
He looked at a statistical report in front of him, "The publicity you made on the Internet is really effective. We have also obtained relevant data, and the subsequent publicity will be appropriately tilted towards this."
Godin Clyde also nodded to Murphy. When it comes to Internet promotion, he actually admired the young director. He didn't pay out of his own pocket, but the effect was surprisingly good. The data from the investigation and consulting company undoubtedly proved this.
After Murphy reminded him, he stopped talking. Strictly speaking, he had gained enough knowledge. If he really had practical operational skills, he was far from being able to do so.
"That's all today." Godin Clyde stood up first and "a meeting ended."
The others walked outside one after another, Murphy was about to leave, but Godin Clyde came over.
"Director Stanton."
He stood opposite Murphy and reached out his hand. Murphy smiled and held his hand, "Mr. Clyde."
"Call me Godin." He held Murphy's hand, as if conveying his sincerity, and Murphy also used a little force, "Call me Murphy."
The two looked at each other and laughed at the same time, but their own ideas were different.
Godin Clyde attaches importance to him, undoubtedly because "Saw" shows enough market potential. Murphy is very clear about this and will not be blinded by the other party's sudden release of good attitude.
Murphy and Godin Clyde walked to the door of the conference room together, and Godin Clyde said as he walked, "How old are you this year? Are you twenty-five?"
"Do I look so old?" Murphy joked appropriately, and then said seriously, "Not twenty-two years old."
"It's rare for directors as young as you." He reached out and patted Murphy on the shoulder, "especially someone who is so talented."
Murphy said modestly, "I'm just lucky."
After walking out of the conference room, Godin Clyde was different from Murphy, and he said, "I'll give you a drink after this time."
Murphy naturally wouldn't take this kind of polite words seriously, and said with a smile, "I hope it is a celebration of our successful cooperation!"
The two laughed again.
After leaving the Fox searchlight and returning to Stanton Studio, Murphy called Carla Fies and learned that a reporter from the New York Post had contacted her, probably to share her feelings of being scared. The professor at Columbia University did not refuse the interview request. The interview was scheduled for the afternoon of Eastern Time and will be available for the newspaper tomorrow morning at the latest.
This is undoubtedly a good publicity opportunity and a gimmick to attract potential audiences. Murphy hopes that the more people who are interested, the better.
Chapter completed!