Instructing Lao Fang to get off work tonight, Chen Xiao drove the car and followed Feng Yuanbin to a hotel in the city. At the spacious and luxurious porch of the lobby, Deputy Director Ma of Yunjiang TV Station had already been waiting there. (Let's read the text novel and go to "Jiu Astronomy Network")

As soon as he saw Chen Xiao, Master Ma greeted him with great enthusiasm, shook hands and greeted him, and led the two to a magnificent private room on the second floor.

From the attitude shown by Master Ma, Chen Xiao concluded that the meal would not be easy, but he wanted to see what happened to Lao Feng and Lao Ma had to find him a producer.

As the beautiful waitress put the dishes on the table one by one, Director Ma poured a cup of Wuliangye first and said with a smile: "I heard that Producer Chen has made achievements in the provincial station and created "Star Sea Hotline" so well. After meeting that day, I mentioned to Lao Feng to find time to ask you out for a chat. It was just because everyone was busy that it was delayed to this day. (Look at the 'Nine Astronomy Network' when reading text novels)"

"Don't call me a producer. I dare not show my identity in front of you two." Chen Xiaoyou smiled, thinking that it would be because his column's ratings in Yunjiang are getting bigger and bigger, which makes the city TV station unable to sit still, right?

After all, the Xinghai Urban Channel to which "Xinghai Hotline" belongs is just a ground channel, and the viewing market is mainly concentrated in Yunjiang City. Naturally, it is inevitable to compete with Yunjiang TV to compete for market share. The competitive relationship is purely innate.

Master Ma nodded and smiled, "Okay, we don't talk about our identity at the dinner table. Brother, I'll call you Brother Chen, how about you?"

Feng Yuanbin helped to mobilize the atmosphere and said, "Chen Xiao, most of your column teams are looking for news topics in Yunjiang City. Today, you have multiple relationships with Lao Ma. If you lack any materials in the future, please ask Lao Ma. At least their TV station has more relationships in Yunjiang, and everyone will complement each other. (Look at the 'Nine Astronomy Network' when reading text novels)"

In fact, there are already a lot of business dealings between Xinghai Radio and Radio and Yunjiang TV. If anyone has good news materials, the other one will come to borrow.

For example, in the last Fu Bin incident, because Chen Xiao was holding a secret interview video, Yunjiang TV came to borrow the next day. Although the one you got was no longer exclusive, it was better than not. If there were any news topics in "Star Sea Hotline" that lacked some information or shots, he would ask the news department of Yunjiang TV.

"Oh, I don't dare to be complementary. Now I'm going to ask on the street. Eight out of ten people will say that "Star Sea Hotline" is our number one livelihood news column in Yunjiang City. On the contrary, the News Department of our TV station will have to look up to Lao Feng and Brother Chen's assistance in the future. Come and have another drink. I wish you two more to go to another level in the New Year."

Master Ma was drunk and drank, Chen Xiao responded with a smile, waiting patiently for their text. (If you read the text novel, go to "Nine Astronomy Network")

Sure enough, Master Ma wiped his mouth and suddenly sighed, saying, "I am quite envious of the days of Old Feng and Brother Chen now. As long as I manage the program well, I will be able to do it. As a deputy director, I look like a glorious person, but end up being too ugly inside and outside, and it is too cowardly."

Feng Yuanbin pretended to be curious and said, "How do you say this, Lao Ma?"

Master Ma glanced at Chen Xiao, shook his head and said, "Forget it, everyone is their own, it's okay to say it. I guess I, as the deputy director, may not be able to be regarded as the deputy director after the New Year."

"What happened?"

Director Ma said in a relaxed and relaxed manner: "Today, the Municipal Radio and Television Bureau called me over and said that the audience has recently submitted a lot of reports against our Taiwan, and some people even reported to the Industrial and Commercial Bureau, Health Bureau and the Office of Regulation, saying that our Taiwan's advertisements are indifferent and the period exceeds the standard. Now several bureaus have joined forces to rectify them. My deputy director in charge of operations will be the first to be killed, hey."

Chen Xiao smiled and thought it was something. It turned out that the city TV station was going to be dealt with because of advertising issues. Feng Yuanbin guessed that he had a background, so he simply brought himself to listen to Master Ma's complaints and see what solutions could be done. (If you read the text novel, go to "Nine Astronomy Network")

Before Master Ma's bitterness could be finished, he muttered: "Brother, we are all media, and we should know that this industry is not easy. Those viewers always say that this is wrong and that is not good. But have you ever put yourself in your shoes and we have to have a meal too. Unless the country is willing to spend hundreds or hundreds of billions of dollars to operate for us every year, otherwise how can we leaders rely on to support the people below? Besides, we are just a city TV station, the market is already small, and there is no need to mention talents and resources. They are all eliminated from CCTV and provincial radio and television stations. If there is no funding from these advertisers, our station will be closed."

"I always talk about our advertising. If the country is willing to subsidize our station every year, it doesn't cost more than 100 billion yuan, but I will give you 500 million yuan. I promise that no advertisement will be broadcast throughout the year, but is this possible?

Master Ma clapped heavily, frowning.

Feng Yuanbin didn't know whether it was cooperating with the acting or it resonated with it, but he sighed deeply and glanced at Chen Xiao after his eyes.

Chen Xiao was smoking quietly and was also very moved by advertising, a hot topic that has been with the development of the media industry.

When he was young, he complained all day long about why the TV station wanted to intervene advertisements. He would come at critical moments until he came into contact with this industry and discovered the industrial chain in the process of learning and practice.

After all, there is no free lunch in the world. Take TV series as an example. The producer invests in filming TV series and spends manpower and material resources, so he naturally wants to make a fortune. As the buyer, the TV station, which is self-profit and loss, gives the producer the opportunity to make money, and he must also want to make a fortune.

So how to make money?

Very simple, it's advertising

As the majority of the TV station's income, it is the investment sponsorship of many advertisers, which allows TV stations to gain money by purchasing TV series and support the entire industrial chain. Advertisers also want to make money, but they simply promote their own products through TV stations, open up the market, and get opportunities to make money from viewers.

As the last link of the industrial chain, the audience will exclude cable audio-visual and electricity bills. In fact, the price to pay for watching TV series is already very small. At most, they will passively obtain information about the product in the advertisement (regardless of false advertisements). Whether or not to buy this product in the end depends on the audience themselves.

A media agency once made a review

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