Chapter 33 Crazy Advertisement Season 1
On that afternoon, when Chen Xiao arrived at the radio station, he realized the abnormal atmosphere. The most obvious thing was that no matter whether he knew or not, he would look at him whenever he saw him. While looking at him, he would whisper together from time to time, making him look like he was three heads and six arms...
Chen Xiao understood that in the radio and television station, a large institution with 4,000 people, the workplace culture of gossip and scandal will still not be missing. On the contrary, because everyone is a media person, the way and speed of circulation have more congenital advantages. During this period, the changes and situation of "Star Sea Hotline" have really attracted the attention of the people in the Taiwan Strait. Although the matter between Mingfu Restaurant and Xinhe Road Police Station made Lao Wang, Lao Fang and others keep their mouths tight, the rumors of the path still spread like wildfire, which is an unavoidable thing.
Chen Xiao just laughed it off. After all, the people in Taiwan are now only speculating in all kinds of speculations, and the topics of discussion are mainly focused on Lao Wang and Zhou Ming being beaten. As long as his identity is not exposed, the rest will be guessed by them.
But in addition to this, Chen Xiao also noticed another situation, because along the way, he seemed to hear many people mention Ning Wei, the number one sister of Xinghai Radio and Television News!
"head!"
As soon as I stepped into the column office, greetings from employees came from all over the place, with intimate words in my voice, and almost everyone had a sincere smile on their faces.
It’s normal. The new producer not only saved the column and saved everyone’s jobs, but also stood up without hesitation when facing the bullying of subordinates. It’s hard to find such superiors with lanterns!
As a result, Chen Xiao has won the love of the column team staff to a large extent, both in terms of ability and personality.
Chen Xiao nodded with a smile and said, "After a topic selection meeting, everyone will sort out the topics they have prepared."
After receiving everyone's response, he was about to walk to the office. Zhang Yiqian, who had a bright and charming smile, took the opportunity to greet her.
"Leader, Director Feng just called and asked you to go to Director Xu's office after you come and find something."
Chen Xiao also guessed that Xu Fanglei must have found him, so he explained some matters to Zhang Yiqian and went upstairs.
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"Come on, sit down."
Xu Fanglei smiled and pointed at the position, and asked his secretary Xiao Yu to pour a cup of tea in, "Are your two subordinates okay?"
"The cameraman Lao Wang is not serious. I'll give him a few days off for reporter Zhou Ming."
Xu Fanglei nodded and said, "It's fine. You can call Zhou Ming later and let him stay at home. I and Master and others will come over to visit him later."
Chen Xiao smiled bitterly and said, "Uncle, you have become so fond of being an official article. Since you want to reward them, just give them a bonus."
"You kid!" Xu Fanglei pointed at him with a smile and said, "If I had known that you were thinking about money so much, I would have collected the money from the director of the Fengxia District Government Office just now."
Chen Xiao raised his eyebrows and smiled playfully, "That Mao Er's uncle? Could he want to come and ask for reconciliation?"
"Reconciliation? Now that so many leaders are watching, the Taiwanese have filed a lawsuit in court in person. Is it still possible?" Although Xu Fanglei also felt that Chen Xiao was making a big fuss this time, he was seeking justice for his subordinates. Who can say that he was not right?
After throwing a cigarette over, Xu Fanglei smoked and said, "This man also understands that his nephew is causing a big trouble. Now they have been scolded by their district chief several times, so he came to visit Lao Wang and the others, apologize, and find out your details, but I'll send them away."
Chen Xiao smoked the cigarette and said nothing.
Xu Fanglei glanced at him and smiled and said, "Why, the anger has not subsided yet? Alas, things are almost done here, and if it continues, it won't make any difference. After all, your father is in charge of the government, so don't make it difficult for him to do it, ah?"
Chen Xiao understood what he meant. After all, the storm caused by Xue Qi's fall last time has not subsided. If his father makes a series of fights in government agencies one after another, not only will he not be able to steadily consolidate his authority, but it will cause panic among the people below and may even give Yuan Shiqiang an opportunity to take advantage of it!
It's not worth the loss!
Seeing Chen Xiao nodding in agreement, Xu Fanglei smiled with relief. Just as he was about to give him a few more words of encouragement, his secretary Xiao Yu knocked on the door and walked in.
"Master, the Taiwan Discipline Inspection Group and the office have documents forwarded to you." Xiao Yu put a stack of documents on the desktop and then went out.
Chen Xiao discovered that after Xu Fanglei received the document, his face immediately became dark. After reading a few pictures, he sighed deeply and shook his head and said, "It's such a troublesome!"
Chen Xiao glanced at him and saw that Ning Wei's name was on the first page of the document. He felt a little moved, "What happened?"
Xu Fanglei frowned and said, "You haven't watched much TV recently, right? Something happened to Ning Wei from the satellite channel."
Something happened to the number one female anchor on the radio and television station?
"Ning Wei was so careless this time, hey..." Xu Fanglei looked worried. After all, the news center and the news anchors were directly managed by him, and if there was a problem, he would be difficult for him to deal with it.
Then, Xu Fanglei talked about the matter roughly.
It turns out that Ning Wei recently endorsed a belt product that claims to be able to lose weight and shape the body. In fact, it is normal for celebrities to endorse advertisements. According to the regulations of Xinghai Radio and Television, if its anchors and hosts want to earn extra money, they must first pass the approval of the station. Only after approval can they accept the order, and finally pay a certain proportion of remuneration.
But Ning Wei made a mistake this time. Not only did she not follow the normal procedures, the weight loss belt she endorsed was also a completely fake product. Many beautiful women saw the functions bragging about by advertisements and the "typical" who successfully lost weight, so they excitedly paid for it.
In particular, Ning Wei is also the number one female anchor of Provincial Radio and Television, and has a certain popularity across the country. Coupled with her unparalleled proud figure and elegant and friendly temperament, once the advertisement was broadcast, it infected the audience in front of the TV with great penetration!
With such outstanding spokespersons as examples, there are naturally many women who are rushing to it. Many people dream of having a look like Ning Wei, which further attracts the market's enthusiasm!
But the good times did not last long. After the guarantee time for "effectiveness within one month" stated in the advertisement, buyers found that what they bought after spending hundreds of dollars was simply a tight belt that was so ordinary that it could not be more ordinary. The so-called weight loss function was purely made up!
When they found that the cheated buyers were furious, they immediately called the hotline in the advertisement. The operator initially promised to handle the refund, but after the number of victims increased sharply to a certain level, the hotline was stopped directly...
So, buyers who had nowhere to ask for an explanation turned their anger at the spokesperson Ning Wei. Someone soon disclosed Ning Wei's identity, which directly led to the recent multiplier letters and phone calls from the radio and radio stations receiving complaints against Ning Wei. Ning Wei and Xinghai Radio and Television were at the forefront of public opinion!
Chen Xiao immediately smelled the seriousness of the matter. If it was just a second-tier anchor like Zhang Yuanli, it would be fine. But if something happened to the "face-saving" of Xinghai Province, it would be a big deal. Even the Provincial Radio, Film and Television Bureau and the Propaganda Committee would keep a close eye on it. It can be exaggerated to say that Ning Wei and Su Jin, the anchors of satellite channels, represent the image of Xinghai Province!
"Now this matter has alarmed the Provincial Bureau of Industry and Commerce. Even the Radio, Film and Television Bureau and the Publicity Committee have called to inquire about the situation. Our situation is very passive. If we cannot give the outside world a satisfactory reply as soon as possible, the Radio, Film and Television Bureau will directly send a discipline inspection team to intervene in the investigation. Ning Wei may..." Xu Fanglei looked gloomy and sighed heavily.
Chen Xiao knew what the second half of Xu Fanglei didn't say was that in order to explain to the public, the Provincial Radio and Television Bureau would likely impose heavy punishment on Ning Wei, and it was possible to be fired, let alone whether she could continue to be a host and satellite channel.
"Didn't this advertisement be broadcast on our station?"
Xu Fanglei shook his head and said, "Of course not, so the victims are basically from other provinces. I called Ning Wei in the morning, and she couldn't understand it. After she came later, the Taiwan Affairs Office will hold a Taiwan Affairs Meeting to investigate her and see if there is any room for recovery."
There is room for recovery? Chen Xiao looked at Xu Fanglei's anxious expression and knew that this matter was already quite difficult.
Seeing that Xu Fanglei was in a depressed mood, Chen Xiao was not inconvenient to stay for too long. After leaving, he went straight back to the column group. After all, he and Ning Wei had no relatives for no reason, but they started to mutter, thinking that they were the number one female anchor in the provincial TV station, how could they not even recognize such an obvious scam, and they did not even report to the General Station beforehand...
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However, he didn't want to think too much about this matter. There was still a lot of matters waiting for him to handle. He held an afternoon topic selection and planning meeting. After roughly finalizing the news topics scheduled for editorial and broadcasting next week, he started to tinker with the planning copy in the office.
After these storms, "Star Sea Hotline" has undoubtedly gained a foothold in the Yunjiang area and received preliminary recognition from all parties in society. However, Chen Xiao knew that this road is still long, and the next one or two years will be the golden period for the prosperity of China's national livelihood news. How to take "Star Sea Hotline" to another level in the next critical period, there are still many challenges waiting.
Besides, hot news always has a shelf life. After the period is over, if there is no new hot topics, it will be too low and the taste will fade. In the end, Chen Xiao has a relatively large ambition at present, which is to let "Star Sea Hotline" gradually penetrate into the bone marrow of Yunjiang people and even Xinghai people, and become a established lifestyle. When it becomes a habit of the public, it will almost succeed.
But things have priorities, and the current situation is destined to be able to do it step by step. As Xu Fanglei said, many things are unhurried.
He was busy until the broadcast time of "Star Sea Hotline". Chen Xiao stayed in the director's room for a while. Seeing that Zhang Yuanli was still the same, she was so excited that she left early. After picking up the car in the basement parking lot, she turned on the accelerator and drove towards the exit. However, before he could drive a few meters, he suddenly heard a roar coming to his face. Before he could react, a shock force suddenly came from the side!
Bang!
;
Chapter completed!