When Xu Bo said the four words "Fantasy Westward Journey", Li Mu felt clear!

It's really awesome! Even though Xu Bo is just an ordinary game practitioner who has just officially entered the industry, he has already had the idea of ​​"Fantasy Westward Journey" at this stage, which makes Li Mu more acknowledge his abilities and mentality.

Many great people in later generations grew up little by little, and their strength, vision and pattern were also constantly improving as they grew little by little. For example, Senior Brother Liu, if you read his biography, you will know that from 2001 to 2003, Senior Brother Liu was an ordinary self-employed person, an individual businessman who sold optomagnetic products in Zhongguancun. He made some money and lived a good life. Among his classmates who graduated from Renmin University, his income was a very high wave at that time.

If it weren't for the SARS period, Senior Brother Liu would not have founded JD.com. Since the 360s buy era, JD did not have the great ambitions that he later thought about at the time, just put his products online so that his customers could complete purchases at home and hire people to deliver them. It was this idea that helped him open a window of e-commerce, allowing him to gradually improve himself in the field of e-commerce, improve his landscape and goals, and that JD.com would become bigger and bigger later.

In other words, until 2003, Senior Brother Liu had never thought about e-commerce, had never planned e-commerce, and had never thought about whether he would bring him a higher pattern if he tried e-commerce.

Not only Boss Liu, but almost all the great people are the same. Mr. Ma once hoped to sell QQ for hundreds of thousands of dollars, because he himself did not realize how much room for development qq to be developed at that time.

But Lao Xu was already one step ahead of them at this point. When he was just a little man, he had already begun to plan the future he wanted in his mind and plan a blueprint that was far greater than his current situation. Although his achievements in his later generations were far less than that of Senior Brother Liu, in this regard, he was more ambitious in 2002 than Senior Brother Liu in 2003.

It is precisely because of this that Li Mu firmly believes that Xu Bo can name "Fantasy Westward Journey", and he must have had a very complete idea in his mind.

Immediately, Li Mu immediately made the decision: "Okay! Fantasy Westward Journey, I like this name very much! If your structure is well written, then I will give you someone and a budget to let you lead the development of this game!"

Even though Li Mu asked Xu Bo to write the game architecture just now, Li Mu never said that he would lead the development. Old Xu did not dare to hope that the boss would hand over a game to him, a wild novice who had become a monk halfway through. In his opinion, if his game architecture could be adopted by the company and he would be the architect of the game, he would be very satisfied, but he never expected that Li Mu would give himself the highest authority as soon as he spoke!

A newcomer, what kind of virtue can you do! This is a great trust and kindness!

Old Xu was so excited that he couldn't even speak well, and said stutteringly: "Mr. Li, please... don't worry, I will work hard, and I will work hard, oh no, I will do my best to make the game structure well!"

In Li Mu's future self-developed game planning, the highest priority is "Fantasy Westward Journey". For this reason, he also decided to give Xu Bo strong support and let him create a better game that is more dreamy than the original "Fantasy Westward Journey".

At present, no game company can introduce stars into the game. Li Mu is planning to use "Fantasy Westward Journey" to bring in all the classic characters in the movie "Fantasy Westward Journey". In view of copyright issues, names like Supreme Treasure and Fairy Zixia may not be used, but it doesn't matter. Find Zhu Yin and use her as a model to make a cartoon image that looks 80% like her. Changing the name to make NPC in the game will also be very attractive to players.

In the years before Li Mu's rebirth, the integration between the Chinese game market and stars reached the extreme. Various web games and PC games were invited to endorse Hong Kong third-tier actors at the beginning, and finally to invite first-tier celebrities from both sides of the Taiwan Strait and the three regions to endorse the representatives. The investment in stars doubled, and the reason was that the huge influence of stars was the only reason for the huge influence of stars.

When Lin Zicong first endorsed a certain web game, the squid flavor was particularly strong. Everyone thought that this game was counterfeit and squid flavor, but no one could have imagined that not long after, Deng Zhao, who was popular, also endorsed this page game. Thinking of Deng's value at that time, everyone began to wonder how profitable this game was? The real data was surprising. This copycat flavor was full of squid flavor and felt that it was particularly lofty. It was the most profitable domestic page game for two consecutive years, with a flow of more than one billion yuan each year, which was a waste of money.

Li Mu is very clear about the influence of celebrities and knows that it is easy for celebrities to guide users to pay to achieve monetization purposes, but he is unwilling to adopt the lo-force mode of letting celebrities carry big swords to shoot advertisements. It is best to integrate the image of celebrities into the game in a very natural way so that users can interact with celebrities NPCs in the game. In this way, in the future, they will be matched with celebrity live advertisements, celebrity blogs, and post bar promotion interactions, which will also have a huge auxiliary effect on the promotion of the game.

In the future plan, Li Mu hopes to use the celebrity resources in the entertainment industry to the extreme, so that celebrity resources can become another engine to promote product development.

What Li Mu is most worried about at the moment is the entertainment industry resources. Although he has never been in the entertainment industry, he understands the final direction of the deep river in the entertainment industry. In fact, everything in the entertainment industry revolves around "monetization and export".

Whether it is a singer or a movie star, they pursue popularity. Whether it is singing or filming, whether it is publicity or hype, the fundamental purpose of celebrities and the company behind them is to find good monetization exports and convert fame into income.

So, who is the most influential in the entertainment industry? He is not the best music producer or the best film director, but the platform or individual with the most powerful resources and monetization channels in his hands.

Although Weibo is not profitable, most celebrities attach great importance to Weibo because Weibo can provide them with a powerful platform for fans to gather, which is impossible to achieve on any other platform. As the saying goes, whether it is a singer, a movie star or an internet celebrity, they choose to operate and hype personal online influence on Weibo. For them, Weibo is the object they must maintain.

Li Mu has created a precedent in the Chinese Internet that has never been seen yet: no Internet company has ever had an influence on the entertainment industry to reach the current height of Muye Technology, and Li Mu's successive operations have made the entertainment industry realize the Internet's communication capabilities in advance. Therefore, for the entire entertainment industry, Muye Technology is an export of resource monetization and a platform they must find ways to please.

Influence has created the basic influence of Muye Technology on celebrities. On this basis, Taobao's audio-visual product sales and Muye Technology's omni-channel promotion have brought greater influence bonus to the singer group in the entertainment industry. So at present, Li Mu can confidently say that singers from both sides of the Taiwan Strait and the three regions will definitely actively please Muye Technology and Taobao, the two major platforms. If Muye Technology needs help, the cost of real money will be very low.

It won’t take long to go, once Taobao’s online ticket system is launched, combined with Li Mu’s own theater chain, it will definitely give theaters across the country a huge shock. Behind the online ticket system is a larger user group, a more convenient movie-watching ticket experience, and a simpler seat selection and payment process. Behind so many conveniences, the core data that really affects is the attendance rate of the theater.

Li Mu has planned a series of promotion activities with the online ticketing system to shock and influence the entire industry through the online ticketing system.

With yy's strong promotion capabilities, Taobao and Alipay's purchase and payment channels, the online ticket system will gradually become a must-have for all offline theaters. Li Mu is absolutely sure to connect most theaters across the country to his own online ticket system in a very short time.

By that time, although the theater chain was not in its own hands, most of the movie ticket transactions were in its own hands, and it would be able to truly control the domestic movie box office!

At that time, the control of the industry through the online ticket system will allow companies to show a stronger influence in front of the movie star group. At that time, they will definitely be able to obtain powerful resources for movie stars at extremely low costs.

Moreover, Li Mu is not worried that the online ticket system will encounter strong opponents, because looking at the current domestic Internet companies, no one has the ability to fight against himself on online tickets.

Tengxun? There is only one empty shell left.

Alibaba? Its Letao has not been launched yet.

Meituan?Weiying? Comments? Sorry, these are not born yet.

Therefore, Li Mu's online ticket system is like an invasive alien species, and there is no enemy in the local area, so once it is launched, it will definitely achieve a complete online monopoly.

By that time, the entertainment industry resources in film and television will definitely move closer to themselves like planets surrounding stars.

If Makino Technology needs the resources of a singer, then you can communicate directly with the other party’s company and your singer will promote me. In return, I will give this singer an omni-channel promotion. Why don’t the other party do it?

This method is the same for movie stars. If Muye Technology needs the resources of a movie star, communicate directly with the other company or film and television company to allow movie stars to promote Muye Technology. Correspondingly, yy can join hands with the online ticketing system to promote the movie star's movie. This promotion can be directly converted into the box office of the movie star, let alone the promotion of influence.

In this way, every new product launched in the future will be bundled with a large number of celebrity resources to promote it together, which will achieve twice the result with half the effort.

For example, if your company develops online games in Jin Yong's works in the future, you can find a lot of actors from classic Jin Yong's film and television works to promote the game.

The most popular people in the Tianlong Eight Tribes are Huang Rihua and Chen Haomin? The most popular people in the Condor Heroes are Gu Tianle and Li Ruotong? The most popular people in the Deer and the Cauldron are Chen Xiaochun?

OK, communicate directly with the other company and replace resources, so that these celebrities can transform into roles they have played, and become NPCs in the game that are popular with millions or even tens of millions of people. You help me at this level, and I will help you at other levels. At the same time, this is also a huge promotion for celebrities themselves. For celebrities and the companies behind the celebrities, they will definitely be undesirable.

With the complete plan to integrate the entertainment industry resources, Li Mu found Ding Zhenglin and Lin Qingya and put forward a new work instructions to the two.

"Qingya, the company has added a copyright procurement department, and you are responsible for recruiting talents in content from major publishing houses, film and television, and music companies from both sides of the Taiwan Strait and the Three Kingdoms. After the team is formed, it will be handed over to Lao Ding."

Ding Zhenglin was born by Sequoia. He knows capital operations and is also responsible for capital operations at Muye Technology. Therefore, Li Mu wants to hand over the copyright procurement department to him. He is good at investing and purchasing companies and products, and it is definitely not a problem to invest and acquire intellectual property rights.

The two didn't quite understand why Li Mu had to set up a copyright procurement department. Just as they were about to ask the reason, Li Mu not only did not explain, but directly assigned Ding Zhenglin the first task: "After the establishment of the copyright procurement department, your team's first task is to buy back the copyright of all Mr. Jin Yong's works. The game includes but is not limited to computer clients, web terminals and mobile terminals. The term is... ten years, oh no, twenty years!"
Chapter completed!