Major companies in the venture capital circle are intensively formulating investment plans for Muye Technology's round C financing. Li Mu made an appointment with Senior Brother Liu to communicate the current logistics progress.

Senior Brother Liu has just finished car procurement matters recently. At the same time, the backbone that was recruiting heavily from several major logistics companies has begun to recruit soldiers from various provinces and cities below. Senior Brother Liu's own confidants and professionals in the logistics field re-selected their locations in the cities where the six major logistics bases in the country are located. This time, a large logistics base and warehousing base will be built. Once launched, the investment will be huge and it will be difficult to make any changes. Therefore, it must not only be measured based on the existing geographical conditions and traffic conditions, but also combined with the expressway development plan and railway development plan that the country has set in the next few years.

Li Mu probably remembers that several expressways running across the southeast, southwest and northwest pass through those cities, but Li Mu really couldn't remember which city he passed by, so he couldn't help. He could only let professional talents do professional things, and he just needed to trust the judgment of professionals.

However, one thing Li Mu is very concerned about now is the automatic sorting system.

The representatives sent to Germany for inspection have not come back yet, but according to Senior Brother Liu, the relationship has been opened. The Germans are not as rigorous and old-fashioned as legends, and they attach great importance to the show and favors when doing things. The three Chinese tyrants made them realize the wealth behind Taobao logistics. At present, they have provided Taobao with several solutions for automatic sorting systems and reasonable quotations. And only a 10% deposit is required, Berman can start production. Since the entire system is very mature, as long as Li Mu's demand is not particularly large, it can basically be completed within two months.

The cooperation method for Berman is to start construction after the 10% deposit is received, and after completion, 70% of the factory will be paid and shipped to the designated port. After arriving at the port, Taobao will clear the customs on its own. The remaining 20% ​​of the payment will be paid before customs clearance and release. Once customs clearance, Berman's professional and technical personnel will immediately arrive in China to do a complete set of installation and training for Taobao logistics, and Berman will be fully responsible for after-sales service.

According to the current quotation, the cost of each mature medium-sized automatic sorting line is about 20 million. If Li Mu wants to first install an automatic sorting line for each logistics base, the overall expense will reach 120 million.

At present, 500 million yuan of funds will be required to purchase a large number of vehicles and build a national outlet team and logistics base. It is a bit difficult to calculate. It is indeed a bit extravagant to spend more than 25% of the funds for automatic sorting. However, Li Mu thought for a moment and told Senior Brother Liu what he thinks now.

"Senior Brother Liu, I think the automatic sorting system can be put into place in one step, and pay Berman a deposit of 12 million yuan to start construction immediately. However, the contract must state that if we have special circumstances, Berman can be asked to delay delivery. We will pay Berman's warehousing fees and late payment fees at a certain reasonable amount per day. At the same time, we have also begun to talk about the A-round financing of Taobao and Taobao Logistics. If the investment is not negotiated for two months, we will temporarily not allow Berman to leave the warehouse, and at most he will pay a small amount of liquidated damages. Once our capital is in place, we can pay immediately and ask Berman to load the ship."

Senior Brother Liu nodded and said, "The news of Muye Technology's round of financing has now made the entire venture capital circle crazy. If Taobao and Taobao Logistics also release news to raise funds, the popularity will definitely be even greater by then."

As he said that, Senior Brother Liu said again: "Actually, I don't recommend Taobao for financing for the time being. We have so many naturally settled payments on our books. We can first take out hundreds of millions of dollars to convert the logistics scale you want."

Li Mu smacked his lips: "That's the case, but I always feel that the money cannot be moved rashly or try to move as little as possible. This money is not our profit, but the payment for goods from our partners is equivalent to the bank holding the depositors' money, but the size is much less than savings. In the future, the e-commerce industry is confused and overseas giants have not yet made any efforts. If overseas giants make efforts, there will be too many places to burn money, and it will be difficult to raise funds at that time. Moreover, if the accumulated payment for goods is misappropriated too much, once the customer runs, we cannot repay it, and there will be a big problem."

Senior Brother Liu couldn't help asking him: "Do you think overseas giants will make efforts in China? I think ebay has not made any big achievements after acquiring eBay. Amazon shows no sign of entering China yet."

Li Mu said: "I'm not sure what the future strategies of these two companies in China are, but in short, we can't take it lightly. If one day we want to start the money burning mode, then the money burned must be the money of capital, not this money. Otherwise, we will be like carrying a time bomb ourselves. If we don't blow it up, it will be doomed."

Senior Brother Liu thought for a moment and asked Li Mu: "Then when do you think the financing will be started?"

Li Mu thought for a while and said, "Let's set a basic strategy and set a standard for ourselves to set a capital warning line. My idea is that we can use deposited payment, but we do not have a cooperative capital relationship, so be cautious and take out at most 20% of deposited payment. This is our capital warning line. Once we pass this line, we must immediately find ways to alleviate the pressure on the funds and prevent this proportion from continuing to expand as much as possible. If the situation cannot be restored, the capital occupies up to 30%, and 30% is a critical line that must not be exceeded. Once this line is reached, we would rather borrow from a brother company, transfer shares at a low price, mortgage loans, and sell them separately, than continue to use this deposited payment."

Senior Brother Liu nodded and said, "The ratio is very reasonable, up to 30%. If there is a problem, we should be able to fill in the loss in time. I have no objection."

Li Mu said: "Okay, then let's do it first. You can communicate with people from Germany tomorrow and you can negotiate a purchase contract with Berman. If they agree to our request, you can sign the contract and pay a deposit to let Berman start production."

"Okay, I'll call them now and let them start immediately."

After Brother Liu finished calling, Li Mu asked him again: "By the way, the management staff of several large daily chemical and grain and oil companies have all arrived, right?"

"I'll be on duty on Monday." Senior Brother Liu said: "I held a meeting with them two days ago. The temporary work requirement is to clear the relationship. We are not planning to invite these companies to open direct stores on Taobao. Instead, we hope to cooperate with them as the only agent and distributor of China Internet. We purchase their products on our own, but we ask them to give us a certain price advantage and give us a certain promotional rebate."

As he said that, Senior Brother Liu looked at Li Mu and said seriously: "I know your idea. You want to push a wave of daily necessities to increase your reliance on online shopping. However, the unit price of daily necessities is low, and the profit margin for dealers is not as large as electronic products. So it is still difficult to make a price advantage. Do you have a specific idea now?"

Li Mu has indeed been planning department store promotions for a long time. From the day of Taobao Brand Day, department store promotions have become a major event in Li Mu's mind.

Previously, through Taobao brand daily efforts and subsequent media influence, almost all consumers across the country knew that cheaper electronic products could be purchased on Taobao. This is the first label that users put on Taobao.

However, Li Mu does not want Taobao to be labeled as the same as Dangdang books or Suning appliances, like Suning’s electrical appliances, so he must now put second, third or even more labels on the user’s mind before the first label has been solidified.

He wants Taobao to become a large and comprehensive e-commerce website, not only has rich and omnipotent C2C business, but also includes all brands of B2C business, so he must promote a second large-scale promotion to users as soon as possible.

Li Mu set the goal for this promotion: daily necessities, grain, oil and food.

The eight words cover all the products that are the most down-to-earth, most essential, and most frequently purchased, including food, rice, oil, salt, sauce, vinegar, tea, beer, beverage, mineral water, clothing, shoes, hats, toilet paper, toothpaste, soap, laundry detergent...

In short, they are all products closely related to the lives of ordinary people.

Li Mu and Senior Brother Liu introduced his activity plan in detail.

Since you are a department store, the first thing you need to do is to purchase by yourself, because only by purchasing by yourself can you get the greatest freedom in the sales process. If you ask P&G to perform activities of 100 or 50 or 30 on Taobao for up to 199, P&G will definitely feel that you are brain-related now, but it doesn’t matter. First, talk to P&G first, talk to P&G and discuss promotion rebates, and then do promotion activities with full discounts.

However, Li Mu is not ready to do a brutal promotional event such as 199 off 100. If you want to do such an activity, you will either make fraud or increase the original price and then reduce it at full cost. In the end, the actual cost of buying it is similar to that of not doing an activity. This is too tricky. Playing this routine at the beginning will definitely make users particularly rejected, so this must be firmly eliminated.

If you do not commit fraud, then you must wait until your platform becomes a huge sales channel for the company. The platform has a strong voice in front of the company before it can be launched, because at that time you can use a strong voice to oppress the company to bear the promotion costs themselves. However, it is basically impossible to oppress the company like this now.

Besides, there are basically no e-commerce promotions on China's Internet. Except for Taobao brands that have been held once a day, other brands and platforms have not really conducted large-scale promotions. So in Li Mu's opinion, let alone 100 off for every 199, even if 30 or 50 off for every 199, it can attract a large number of users.

Li Mu's strategy is: the promotion of 30 or 50 for each of 199 is generally adopted. Which product matches 30 or 50 for each of 50, it is necessary to calculate the specific calculation based on the cost price of this type of product and the corporate promotion rebate. In addition, a certain amount of activity coupons for each of 199 is regularly distributed to users every day through the form of a lottery, but the number of coupons is relatively small, so users need to pay attention to the platform at all times, either grab or draw.

A small amount of activity coupons that cost 199 or 100 yuan will be released according to certain specific rules and rules, which will definitely attract a large number of users to follow and compete. Just like the one-yuan flash sale made by Taobao in the previous life, millions of people snatch a flash sale price of one yuan, and the actual price of 3999 laptops is really worth investing.

Of course, Li Mu is not going to play with the people of the whole country like Boss Ma. His idea is that during the event, at least 100,000 such coupons will be released every day. As long as each one is used by consumers, Taobao will bear at least 50 yuan of losses. However, for Li Mu, this investment is very necessary and must be a real concession to truly impress consumers.

Before the event started, combined with TV media, offline advertising was pushed forward so that those housewives who are not exposed to the Internet but are relatively calculating, middle-aged and middle-aged and elderly groups who are not in touch with the Internet realize the benefits of Taobao promotions. They usually go a few miles to buy rice that can be cheaper by one cent. When encountering such a large promotion, they can buy without leaving home, and they don’t have to rush to buy with a group of middle-aged and elderly people. They will definitely find a way to participate in such a good thing.

At that time, for these non-Taobao users, as long as they successfully mobilize their desire to purchase, no matter whether they ask their sons, friends, or neighbors to help place orders, or learn to use Taobao to place orders by themselves, there must be a way to transfer their money from offline physical stores to Taobao!

Senior Brother Liu heard of the promotional methods of full discount for the first time. After careful analysis, he was shocked for a moment.

It is also a promotion, ordinary discount promotion without thresholds is the simplest and lowest-end promotion method. For example, any product has a 25% discount on the market, and you can get a discount if you buy anything. In this way, it can only play a promotional role and the driving effect will be much smaller.

However, if you use the method of discounting for full discount, the whole market will be 25% off. However, for consumers, you must buy enough 200 yuan to reduce 50 yuan. This sounds like raising the promotion threshold, but all the sales are daily necessities. These daily fast-moving consumer goods are the most likely to stimulate users' hoarding mentality. No one buys five or six TVs at home, but there are too many people who store a few buckets of laundry detergent, a few packs of powder, and a few rolls of toilet paper at home. So in this way, most users can actually accept the discount.

Once users adopt the full discount method, there is no doubt that the average customer price will increase, the number of customer orders will increase, the total sales and total sales will also increase, and it will increase significantly. This is why "full discount" has become the only way to promote fast-moving consumer goods on e-commerce platforms!

After listening to Li Mu's entire activity strategy, Senior Brother Liu almost slapped his thighs red and exclaimed repeatedly: "The strategy of full reduction is so thoughtful! Genius!"

Li Mu waved his hand: "What kind of genius is the king of things that can accomplish things."

Senior Brother Liu smiled and said, "Don't worry, this promotional strategy is definitely fine, it will definitely be successful!"

Li Mu said: "Tomorrow, the newly hired employees will be gathered to hold a meeting. I will assign tasks to everyone. You don't have to worry too much about promotional activities. I'll host it. Your focus will be on logistics."

Senior Brother Liu nodded: "I will go to Yuzhou in two days to talk to Zongshen and Jialing Motorcycle about the customization of the three-wheeled motorcycle."

Li Mu said: "Yes, we must strive for the greatest discount price and the most complete after-sales support. In the future, our three-wheeled motorcycles may run on the road for more than ten hours every day, and the quality must be guaranteed."

"Don't worry." Senior Brother Liu said confidently: "We have such a huge demand, and we have enough voice to them."

Li Mu stretched and said, "Okay, let's talk about the rest of the matter tomorrow when the meeting is here. I'm tired."

Senior Brother Liu looked at the time and it was not too late at 8 o'clock in the evening, so he said to Li Mu: "Why do you want to have a midnight snack together and have two drinks?"

Li Mu thought for a moment: "Drink it tomorrow, you won't leave tomorrow anyway."

"It's OK."

As soon as he finished speaking, Senior Brother Liu's cell phone rang. When he looked down, Senior Brother Liu said happily: "Hey, Lei Jun's phone."

"Oh?" Li Mu was intrigued: "Come on, see if you have decided to sell Zhuoyue.com."

Senior Brother Liu nodded and smiled, answering the phone.

"Hello, Mr. Lei."

...

"It's me, what's wrong with you?"

...

"Oh? Is that right? Have you considered it?"

...

"That's great!"

...

"It doesn't matter, we'll have a specific interview when you come back."

...

"Okay, I'll wait for your call!"

About a minute later, Senior Brother Liu hung up the phone with a smile and said to Li Mu: "Lei Jun said he was interested in joining Taobao. As for Zhuoyue.com, he wanted to sell it, but Kingsoft and Lenovo still disagree. He would meet with the senior executives of the two companies when he came back."

"Really?" Li Mu raised his eyebrows excitedly: "Lei Sect... Oh no, Lei Jun agreed to join Taobao?"

"Yes." Senior Brother Liu nodded and said, "He said he is on a business trip in the south now. When he comes back tomorrow, he will first communicate with the senior management about Zhuoyue.com, and then make an appointment for time to come and discuss with you about joining Taobao."

Li Mu knew in his heart that with Master Lei’s current strength and status, although he was not very rich, he was also an awesome person in the industry. When he joined Taobao, he naturally had to talk about salary and equity issues. So Li Mu said, "Okay, you can keep communicating with him and just set a meeting time with me at that time."

Senior Brother Liu said: "He went on a business trip in the south, probably because of Xishanju?"

"Absolute." Li Mu smiled evilly: "The core team of Xishanju turned against him should have a big blow."

Senior Brother Liu said: "Lei Jun is an amazing person. Having him to operate Taobao is a great thing for Taobao."

Li Mu didn't know what Senior Brother Liu thought about recruiting Master Lei in, but as the most primitive founder and partner, Li Mu still had to give him the greatest respect and said lightly: "Senior Brother Liu, come here, I'm going to let him be the chief operating officer of Taobao's coo, and while being fully responsible for platform operation, all work will be reported to you directly."

Senior Brother Liu said: "It's better to report it to you directly, after all, his experience is much better than mine."

Li Mu waved his hand and said without any doubt: "Report to you."

After saying that, Li Mu laughed, stood up and said to Senior Brother Liu, "I'm in a good mood, go and have a few drinks!"
Chapter completed!