In the office, Kong Lingyu, Ding Zhenglin and Lin Qingya took turns to report on the progress of the work.

Kong Lingyu's recent energy has been on the multilingualization of Happy Farm and the development of yy email, especially Happy Farm. Li Mu regards it as a pioneer of yy's globalization. Whether this game can attract the love of overseas users is particularly important for Li Mu.

"At present, the four languages ​​of English, Spanish, Japanese, and German have been developed and translated in French, Italian, and Arabic.

Li Mu nodded and said, "English, Spanish, Japanese, and German should be able to cover a considerable number of the population. Most of the countries using are developed countries, and the proportion of Internet users is also high. I think we can start our first phase of promotion work first. The first phase of promotion country will be designated as the United States."

Kong Lingyu said: "Boss, colleagues in business and investment have registered a company wholly owned by Makino Technology in many countries. Did we start by pushing games alone or promoting them together with yy?"

Li Mu said without hesitation: "Single-promoting games, yy is a social software. The cost of social software users changing products is too high, and the conversion rate of blind promotion is definitely not raised. It is not suitable for promotion overseas for the time being. In addition, users in Europe and the United States will definitely have a certain degree of resistance to software from developing countries, especially social software. It is difficult to let them give up msn and icq itself. It is even more difficult to let them give up these two software and switch to a software from China. So we cannot give them too much psychological burden at the beginning, and use pure games to attract their attention first."

All three of them were a little confused, and Kong Lingyu asked: "Will users in the US market have any feelings of resisting Chinese local software?"

Li Mu said confidently: "There is definitely because for the US Internet market, they are the exporter of software, hardware, industry standards and solutions. In other words, almost all standards and rules related to computers, the Internet and the Internet are set by them. Most of the Internet products and business models are also developed and exported to the world. At this time, if a developing country wants to output the software to them in reverse, it will be difficult to promote in most cases."

As he said that, Li Mu thought of his tech guru Fang Xudong, and hurriedly asked Lin Qingya: "Is Xudong in Muye Technology today?"

"Let's go." Lin Qingya said: "The R&D teams of several major projects are all working here."

Li Mu hurriedly said, "Come Xudong. No one here knows the American Internet market better than him."

Fang Xudong was soon found. When Li Mu repeated Kong Lingyu's question just now, he answered very firmly: "The exclusive phenomenon of the US Internet market is too strong. Not only China, but very few Internet products from other countries can gain a foothold in the US market."

After a pause, Fang Xudong said: "At present, the Internet products and models of China and other countries around the world are basically completely from the United States. Putting aside hardware and software products, the United States exports computer operating systems such as windos, os, and linu to the world, and at the same time outputs the fundamental core product of the "Internet".

Li Mu also agreed with Fang Xudong's statement.

It’s not that he has any admiration for the United States, the key is that the United States is indeed the creator of the Internet industry and the creator of industry standards and business models.

Whether it is instant messaging, social communication, e-commerce, search engines, or even various functional software, they are almost all born from the United States first, and then gradually exported to the world. Finally, local Internet companies will perform local optimization on the original basis. Under this background, now, and even in the next decade, no Chinese software product can truly affect and cover American users. The only impact is that a large number of Chinese Internet companies are listed on the Nasdaq.

WeChat has developed so well in the future, but if it is really viewed worldwide, when it expands overseas, there are already very powerful competitors in the overseas market. The overseas market in the same field has always been a two-part world. Whatsapp and fae wave ok-mes color ger are the two overlords of the two-part world. WeChat has such powerful functions and a complete ecology, and cannot be promoted in the third world, let alone developed countries.

So Li Mu dares not directly push yy now, because once he is not prepared enough, he blindly pushes yy to the developed market. As long as yy is cold at the beginning, it will be even more difficult to do in the later stage. Even if yy's products are much more awesome than msn and icq, it is useless. When the first round is cold and the second round is not ready, local competitors will improve it for you. Once the opponent's local players catch up in terms of functions, it will be even more impossible for yy to turn the tables.

What's more, the nature of instant messaging software is sensitive. For users in the US market, they will instinctively feel that it is not as reliable as using local software. If you directly push yy, the conversion rate will definitely be low.

Kong Lingyu asked Li Mu: "That wave of ss, you mean to use Happy Farm to accumulate users first, and then migrate users to yy. Is that what we did when we competed with QQ?"

Li Mu said: "Yes, it's not right. The overseas market is relatively complex. Our controllable range is originally lower than that in China. It is far from enough to simply use Happy Farm to support users. What I think is to hide your strength and keep a low profile, secretly cross Chencang, first target business and elites in the overseas market, and develop some functions for them that can become their urgent needs."

Kong Lingyu asked subconsciously: "Are you talking about a tool software like fail?"

Kong Lingyu mentioned the failure and lit up Li Mu's eyes and slapped the table and blurted out: "That's right! Positioning is a positioning like fail, but it is definitely not a separate tool software, but it is to integrate it into a certain version of our future version of yy."

Fail can be said to be the only tool-type software in China that has a large number of users worldwide. There are several essential factors for the success of this software.

First of all, the product is really great, and the software is generally lightweight. For users who have the need to send and receive emails, such a software can bring them great convenience in sending and receiving emails. Users can save a lot of energy for publicity and promotion by their mouths;

Secondly, this product is very targeted. Most ordinary users are not the object of its service. It has positioned vertical Internet practitioners and business people who often use the Internet to work from the beginning. However, this highly vertical product positioning can cultivate highly loyal users. Ordinary users will not log in to the email once a few months or send an email, but vertical users may have to send and receive several or even dozens of emails every day, and the viscosity of the latter is beyond imagination;

Finally, the name of fail is well-known. This software, its English version is thrown into overseas application markets and download websites. Users will not regard it as a software from China. It can minimize users' prevention and thus increase conversion rate.

Compared with fail, WeChat's English name is wehat. Because it is also a product created by Zhang Xiaolong, the naming of WeChat's English version is also very consistent with Zhang Xiaolong's routine. However, unlike fail, WeChat's user range is too wide and no real highly vertical users can be found in the overseas market. The only vertical overseas user group is probably those who often have contact with Chinese people. They will become WeChat users because of their urgent needs, but they only position WeChat as a vertical tool that "specially chats with Chinese people" and will not really treat it as their main social communication software, which is very embarrassing.

Li Muyin went to WeChat and talked to several people about his views on fail. The two real Internet technicians, Kong Lingyu and Fang Xudong, both recognized Li Mu's analysis. Although Lin Qingya and Ding Zhenglin didn't understand it very well, they were confused and thought that what Li Mu said was a little reasonable.

Afterwards, Li Mu expressed his real strategic deployment.

"Happy Farm is ready to warm up first. To really launch yy, we must start with business people and medium- and deep Internet users. In other words, we must integrate some functions that can cater to the needs of these special groups of users in our products, first chew these users, and then combine our farms, games and other ecological products to dig up shallow Internet users."

Fang Xudong asked subconsciously: "Mr. Li, what product functions have you prepared for business people and medium- and deep Internet users?"

Li Mu said: "There are a few, the first one is the group audio and video call function. In the future, business people and group users will have a very strong demand for this function. Your solution has been basically developed, right?"

Fang Xudong nodded: "It's basically almost the same. Our solution can reduce bandwidth usage by 3-40% while ensuring the quality of audio and video calls does not decline. At the same time, stability will be greatly improved on the existing basis. There is no big problem with group audio and video communication. This set of technology should be the best solution in the same industry."

Li Mudao: "Ok, the second is the file transfer function. First of all, our file transfer protocol should be fast, stable and support breakpoint continuous transmission. If the acquisition of flashget is completed, we can build it into an embedded functional component to better support upload, download and breakpoint continuous transmission in file transfer."

Ding Zhenglin hurriedly said, "I have already communicated with Hou Yantang. I will report the specific details to you later. The acquisition will be more than 90% sure of the success."

Li Mu said with satisfaction: "That's the best, but flashget can only solve half of this requirement. For file transfer function, I also need to transfer offline."

“Offline transmission?”
Chapter completed!