More than a dozen video advertisements pieced together by a large number of celebrities are constantly brewing topics on the Internet.

A star can sometimes support a brand, not to mention so many stars. For most companies, it is ridiculously expensive to hire stars. However, for Taobao, you don’t have to spend a penny. For record companies and these stars, they need to establish a good relationship with Taobao and Muye Technology behind Taobao. Therefore, recording a small video for them is just a small task and is nothing, but for users, this influence is too great.

Users do not understand the relationship between Taobao and record companies, nor do they understand what Taobao means to record companies. When they see these videos, they simply think Taobao is awesome, and not ordinary awesome, which instinctively increases recognition and trust in Taobao.

Backstage data shows that many users even read more than a dozen unused video advertisements, and some people sorted out all the celebrities who advertised for Taobao in the post bar and posted the list, which makes people feel the power of Taobao more intuitively...

Suddenly, these dozen videos became hot topics of discussion among netizens, and the number of clicks and views of the videos continued to increase.

Although the streaming media processing technology is not in place at the moment, watching videos online is no longer a big problem. Online lash is currently popular. Many original songs have produced lash animation versions of mv and have received a lot of attention online, such as Xuecun's song "Northeast People Are Living Lei Feng", the song "I Started Rocking" at Noon Sunshine, and some domestic lash animations have also begun to become more and more popular online, such as "The Three Kingdoms", "The Deer and the Cauldron", etc., which happen to be the initial stage of the birth of video websites.

Once the lash era is over, online video websites will be born. Li Mu has thought about building a video website in a moment, but after calculating that it will take three years to get the birth of tubes, Li Mu fundamentally cut off his idea of ​​building a video website. Don’t tinker with this kind of money-burning and profit-making method. He focused on developing Muye Technology and Taobao. After the spring of online videos came, these two companies could buy the largest video website in China with a market value of 1 or 2%.

Several of the most important things on Taobao have begun. Liu Qingdong quickly began to invest in the establishment of logistics companies. In order to improve the construction efficiency of logistics companies, he specially dug two alumni from his old classmates who are very good at doing things, one is named Du Haifeng and the other is named Xiao He. Both of them graduated from Renmin University and majored in financial management. Later, they studied at Tsinghua University and Yan University respectively. One works as Oracle bone inscriptions and the other works as a well-known investment bank. They are middle-level management positions. Because Taobao has had too many actions recently and has unprecedented influence, Liu Qingdong has no effort to poach these two people.

Xiao He is good at enterprise management and capital operation. He joined the investment bank as soon as he graduated. He has never been exposed to the Internet in the investment circle. Although he is a little disconnected at the Internet level, he has a very clear vision and strategy in the actual operation of the enterprise and the direction of capital development. Therefore, Liu Qingdong threw him out as soon as he came up and was responsible for investment and acquisition. The acquisition is also very simple at present. First of all, he needs to acquire an offline logistics fleet of a certain scale. This fleet is not a logistics company with a wide coverage, but a pair of twenty or thirty cars together to specialize in point-to-point transportation of several lines. According to Li Mu's plan, they need to need such a fleet in the early stage to meet the subsequent strategic planning of Li Mu in logistics.

Xiao He quickly made an approximate cost estimate. If the cost of forming a fleet by himself is not high. Since the positioning is to serve point-to-point transportation, the vehicle only considers medium and large trucks. If you are ready to invest fifteen medium-sized trucks and ten heavy trucks to meet Li Mu's needs in advance, the total investment in the early stage will not exceed 15 million. Even if you use imported towing heads such as Mercedes-Benz, Volvo or Scania, it will only be about 20 million to solve the problem. However, the problem is that in the formation of fleets, buying a car is the easiest. Recruiting drivers and managing a fleet is relatively troublesome, so it is far less reliable to form oneself. It is easy to take the car and be ready to take up the job at any time. This will be more convenient.

Liu Qingdong handed over the acquisition of the convoy to Xiao He, and he took Du Haifeng to start a secret path of poaching. Perhaps because of his resentment, he started from Yanjing first, and the first person he started digging was the one who was sent to the house.

...

The experience of making Mo Wenwei famous overnight made Li Mu start to look at the entire entertainment industry. He did not want to be in the entertainment industry, but he really hoped to set a banner in the entertainment industry. In short, he wanted his company and brand to have extraordinary influence in the entertainment industry.

So, he planned to let Muye Technology's business interface people communicate with the record company, open a certified account for each of their contracted singers, so that they can officially settle in the title bar and go to the title bar to operate their own fan group. In order to encourage celebrities to actively participate, Li Mu put forward a "omni-channel promotion" model to lure the record company and their singers.

The so-called omni-channel promotion is the linkage between Muye Technology and Taobao, gathering all channels together to make efforts in a short period of time to promote an album by a singer, just like Mo Wenwei a few days ago, but Li Mu clarified a standard this time: all singers promoted by omni-channel can get a pop-up recommendation of yy all-users, full-title bar banner recommendation, Yiting.com banner recommendation, and Taobao banner recommendation. First, direct users from yy to Yiting.com, let them listen to songs, and then import users who are interested in songs into Tieba, let them participate in interactions, and gradually become deep fans, and finally guide them to Taobao, let them pay to buy albums, and realize fans monetization.

This omni-channel promotion is undoubtedly an extremely attractive thing for record companies and singers. Because Mo Wenwei's great success is in front of you, everyone can see clearly that everyone hopes to have such an opportunity to get such an omni-channel promotion. Li Mu also maintained his usual witty style. He did not mention the election conditions for omni-channel promotion, but he revealed a weight of the election: the more concerned singers are in the business of Tieba, the more chance they have to get omni-channel promotion.

Li Mu's weight condition is very rude. Do you say that if you are serious about operating your post bar, you will definitely have the opportunity to get omni-channel promotion? Of course, it is not. In the end, Li Mu's final say, but I can tell you clearly that if you don't manage your post bar well, you don't have to think about it.

So, if you want to get omni-channel promotion, you can first manage your own post bar seriously and hard.

The reason why singers are mobilized and they can actively participate in Tieba is that Li Mu's consideration not only wants them to increase the value of Tieba and its cohesion for users, but more importantly, he needs to first let these singers develop the habit of operating a fan group on the Internet platform, and then when the portal is launched, he will rely on the portal to open a personal blog, which is equivalent to an open yyzone. At that time, the blog product needs to be used to promote these singers voluntarily.

As for Weibo, Li Mu is not ready to do it for the time being. Weibo's information interaction is too fast and the information is highly concentrated, so it is easy to become a huge gathering place for speech. Once it is not controlled well, it is very easy to cause political risks and it is not easy to get started with such projects for the time being.

In addition, China will be a huge entertainment industry market in the future. If you can establish prestige in the entertainment industry first, it will be more convenient to do anything in the future. With this influence, if Makino Ying wants to make a movie in the future, good directors will naturally be willing to cooperate, and good actors will be more willing to cooperate. Moreover, due to its great influence and high voice, the cost of cooperation will be much lower. In addition, if Makino Ying's movies are to be screened in theaters, Li Mu can also use Makino Technology's resources to negotiate conditions with theaters. I have the powerful recommendation channel of yy, which can quickly place movie viewing information advertisements to tens of millions of users. As long as you arrange sufficient film scheduling resources for me, the attendance rate and box office will be very guaranteed.

Next, Makino Yingxiang will plan to cooperate with Xiangnan Satellite TV to create "Super Girl". The record company and singer foundation he has laid can have a very big effect. The judges of the previous life of Super Girl were almost all parallel products. If you do it yourself, it would be much easier. Is Hong Kong's singer Zhang Xue OK? Taiwan's Xiao Yaxuan is reasonable? Tianzhen in the mainland is now very famous? Or is it plus Teacher Liu Huan worth it enough? Don't say how high they are or how big the shelves are, I believe that no one will not be moved by the omnichannel resource. If you are not moved enough, then double it. Two omnichannel head offices?

In addition to talent shows, if you want to build a reality show brand in the future, you also need strong entertainment resources. If Running Man is going to do a long-lasting reality show, the star appearance fee alone will cost a lot of money. But what if this is done by Makino Yingxiang? Will you take the initiative to discount the price or even be on the show for free? This is not impossible. As long as the other resources are given enough, it is possible to pay the money.

Once resources are linked, the impact generated is naturally unprecedented. One plus one is greater than two, one plus one and one again add one is greater than five, and one plus one can be greater than ten.

Before the omni-channel promotion model was released, Li Mu had already begun to prepare to extend his influence to Hong Kong. He wanted to join hands with Rolling Stone Records to help Du Wei release "The Next Stop Queen" in Hong Kong, so that this song can be ranked in Hong Kong. While Du Wei became famous in Hong Kong, he also asked Ding Jian, the commercial director of Muye Technology, to prepare for offline promotion in Hong Kong. This time, he wanted to let the two products of yy and Tieba officially enter the vision of all Hong Kong people and take root into the current base camp of the Chinese entertainment industry.

(To be continued.)
Chapter completed!