Chapter 589: Chen Wan's assist
Li Mu's sense of business opportunities and resources is almost unmatched in this era. He originally wanted to help Du Wei give Mo Wenwei a favor, but he found a new way for e-commerce. Once all Rolling Stone records are authorized to Taobao for sale, Taobao uses its own powerful channel strength to prove its innate advantages in the field of audio-visual product sales. Li Mu believes that Taobao will definitely become the savior of record companies at present. Chinese? Novels w..
More importantly, once you get the Rolling Stone or even the authorization of other record companies, Taobao's brand image will be improved again. Once the record companies realize the importance of Taobao to them, they can ask them for more resources. Just imagine, once these record companies get sweetness on Taobao, they will compromise more with Li Mu. Even all their singers, no matter how big the brand, have to sell their face and record a VR, just like the star blessings that TV stations often make. For celebrities, it is just a matter of one sentence, but for Taobao, it is of great significance.
For example: "Hello everyone, I am Liu Dehua. My new album has been released now. If you want to buy my genuine album, please log in and go to Taobao to buy it with confidence! Buy the genuine one and go to Taobao!"
"Hello everyone, I am Liang Jingru. My new album will be officially released next month. If you are interested, you must pay attention. At that time, Taobao will be released simultaneously with physical stores. Buy the genuine version and go to Taobao!"
"Hello everyone, I am Jay Chou..."
What Li Mu thought of was one such picture after another. If dozens or hundreds of singers recorded such a VR, Taobao's fame will suddenly increase by more than one level. This will have more useful impact on brand awareness than finding celebrities to endorse Taobao directly. Every singer has his own loyal fans. The more celebrities, the more fans and users it will cover. For Taobao, this is definitely a great thing to do.
Li Mu even thought that after he opened the line of record companies and its singers, he could enter the ticketing market at any time, whether it was Damai, Yongle ticketing, Tengxun Wechat Ticketing, or Alipay ticketing, they started very late. Now the mainland's entertainment market has not really started, and the film market has not really risen. At this time, if you have the opportunity to do online ticketing before, you basically don't have to work hard to promote it, and you can achieve monopoly. What's more, after you have the resources of these record companies, once their artists perform in the mainland, they can help them with ticketing sales online, which is definitely a great thing for them.
The boss of Rolling Stone was very concerned about this matter. He immediately asked the general manager of Rolling Stone's Yanjing branch to contact Li Mu to communicate the signing time. They were willing to sign a contract with Li Mu at any time and authorize all the albums of all the artists they had to Taobao to help sell. Li Mu replied: "We can sign a contract at any time, but if you want the album to be online on Taobao as soon as possible, you have to send a few employees to Taobao to host the sample of all the albums to assist Taobao to assist Taobao employees in collecting and uploading the album content. The faster the upload speed, the faster the album will be available for sale."
The general manager of Rolling Stone Yanjing Branch immediately stated: "We can immediately draw five employees to Taobao to cooperate with the upload work."
"Okay." Li Mu said: "In this way, come to Taobao to sign the contract tomorrow morning. If you are convenient, you can bring the connected employees and album samples directly with you. I asked the photographer to arrange for the contract. Once the contract is signed tomorrow, you will start uploading the work immediately."
The other party asked: "Mr. Li, if our albums generate orders, what is the delivery process?"
Li Mu said: "You hand over the album to us in advance. We have multiple warehouses in China, and we will arrange the delivery."
The other party immediately breathed a sigh of relief. If he was asked to be responsible for the delivery, he would not know how to start for a while. He would not have many people at hand and would have to send five people to Taobao to upload information, so he would not have to take into account the delivery matter.
Li Mu also took the delivery process into his own hands in order to control the delivery process. Most of the future B2 business may have to operate in this way of warehouse distribution. It is also a good thing to let these employees practice their skills in advance.
...
Mo Wenwei's "Fruits of Midsummer" is still fermenting, and radio and television stations have also begun to join the army of loop playback. The popularity of the song continues to rise, and Mo Wenwei has also entered the vision of the people of the whole country. Her agent has received invitations and quotes from more than 20 mainland performers a day today. Including the premium, the new price has even reached three times the previous appearance fee. Moreover, many mainland TV stations are contacting her agent and inviting Mo Wenwei to various program announcements.
The agent told Mo Wenwei that she might be very busy in the next few months, and she might even spend 80% of her time in the mainland. Mo Wenwei was extremely happy to hear that behind Hong Kong is a large market with a population of more than one billion. Now, she finally has the opportunity to prove herself in this huge market in the mainland!
The sudden popularity of Mo Wenwei in the mainland has spread throughout the entertainment circles in Hong Kong and Taiwan, especially those in the music circle. Those who have good relationships with Mo Wenwei have called to congratulate each other. The relationship is average or has nothing to do, mainly to make up for the current development of the mainland and the background of Makino Technology. They also hope that one day they will be hit by the same good luck.
At 9:30 pm, Mo Wenwei's agent called her again. This time she was still excited and a little abnormal. She said excitedly: "karen, I just received a call, and another mainland TV station invited you to make an announcement!"
Mo Wenwei asked her curiously: "Which TV station is this time?"
"Xiangnan Satellite TV, "Happy Camp", are you creating? This program is now the hottest variety show in the mainland, no one! Its ratings are so high in the mainland! Those who can appear on this program are basically first-tier or even top-tier brands!"
The agent is right. Since Chen Wan joined "Happy Camp" and brought the game "Who is Undercover" into "Happy Camp", "Happy Camp" has been ahead of the variety show. Now it has become the most watched program in mainland variety shows, and it has surpassed the second place, definitely stands out.
The ratings are high and the fame is great. The "Happy Camp" program team has also had a higher vision. The stars who can be invited by "Happy Camp" are basically first-line stars from Hong Kong, Taiwan and the mainland. Before today, Mo Wenwei, who has been quiet in the past two years, will definitely not be attracted by "Happy Camp", but today's rapid popularity has made "Happy Camp" unable to hold back.
In fact, even if "Happy Camp" realizes Mo Wenwei's rapid popularity, it will not react so quickly. After all, the program team itself still has a certain sense of arrogance. They will never rush to grab a star like other TV stations. What's more, the guests of several episodes of the program have been ordered. Even if they want to do Mo Wenwei's program, they will have to wait until next month to have time.
The most critical reason for inviting Mo Wenwei so quickly is Chen Wan.
Chen Wan, who had just returned to Yanjing from Xiangdu, found that yy was pushing Mo Wenwei, and realized that Li Mu was deliberately doing it. Otherwise, it would be fine if Yiting.com would have pushed her, but yy from Muye Technology would not have followed her. With such a big change, only Li Mu could do the cooperation of the two companies.
Although Chen Wan didn't know why Li Mu wanted to push Mo Wenwei so hard, she only had one idea in her thinking mode. Since Li Mu had this need, she had to find a way to add icing on the cake no matter what. She had no feelings for Mo Wenwei, and she had no friendship. Everything was for Li Mu.
So she immediately called Zhou Sheng, the director of the program team, and suggested that she hoped to invite Mo Wenwei to participate in the program as soon as possible. Zhou Sheng was a little reluctant at first because on the one hand, she was rushing to lose some of the program team. On the other hand, she is doing Mo Wenwei's program now, which will inevitably affect the planned program plan. The celebrity schedule is very tight, and temporary adjustments may not necessarily have time to cooperate.
However, Chen Wan used a theory to convince him: "Makino Technology is now vigorously promoting Mo Wenwei and her album. If we respond quickly, there is a great opportunity to cooperate with them again. If we make Mo Wenwei's program as soon as possible, maybe they will push Mo Wenwei's program again just like the last time Du Wei's program."
As soon as this was said, Zhou Sheng immediately made a decision and didn't think about anything. He quickly invited Mo Wenwei. As long as Mo Wenwei confirmed to participate, the entire program team worked overtime when recording the program next time. Originally, he recorded two episodes at a time, and this time he worked overtime for one day and three episodes. He also had to record Mo Wenwei's episode first, so that he could quickly record Mo Wenwei's program without changing the recording time of other stars. Although the playback time of the subsequent episodes of the program will be postponed for one week, the time for the recording of the stars will not change, so there is no need to re-coordinate the schedule with them, so it doesn't matter.
The reason why Zhou Sheng was so concerned about Mo Wenwei was no other reason, because of the extremely powerful promotional ability of Muye Technology. The fundamental reason why "Happy Camp" was able to stand out is that Muye Technology made a large-scale promotional pre-heating for the first episode of Chen Wan's franchise, which immediately pushed the ratings of the program to an astonishing height. This time, he naturally hoped to cooperate with Muye Technology again with Mowenwei.
Chapter completed!