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Chapter 289 Happy Farm

At midnight on New Year's Day, Li Mu went to Muye Technology with his core technical team for the New Year's Eve together, and Lin Qingya also took the initiative to stay because she also wanted to witness this historic moment.

The Happy Farm game has been tested for several rounds within Makino Technology. All employees have been fascinated by this boring and mentally retarded little game without exception. It is hard to imagine that in their thirties, the old men with wives and children will pay attention to the land they have on Happy Farm every day, when will the crops be ripe, when can they steal friends' vegetables, when can they upgrade, when can they expand the farm, when can they grow more advanced crops, and when can they have their own dogs guarding the house...

In short, Muye Technology is very optimistic about this game. In Lin Qingya's words, "This game is addictive." The core employees of Muye Technology also firmly believe that this game will completely change Muye Technology's position as a domestic Internet company, and the real goal behind it is even more ambitious. Li Mu wants to use it to establish the largest social relationship network in the domestic Internet field. Once this goal is achieved, Muye Technology will have the best user soil.

At 11:30 in the evening, Lin Qingya called to order more than a dozen cups of coffee from the cafe that was open 24 hours a day downstairs, accompanied a group of men with technical backgrounds to stay in the large office of the company's technical department, staring at the data recording system produced by the projector.

Seeing that there was only half an hour left to go online, Kong Lingyu took a sip of coffee and asked Li Mu: "Boss, how long do you think it will take for Happy Farm to go online to full explosion?"

Li Mu held his chin and thought for a while, and said seriously: "If you have an optimistic estimate, three days will be enough."

"Three days..." Kong Lingyu sighed: "It sounds difficult, but it doesn't seem impossible."

Lin Qingya smiled and said, "Don't forget that Happy Farm has its own communication attributes. Once users join in, they will definitely try their best to add new friends, and even attract friends around them to join. After all, this game is like the more friends the more fun it is."

Kong Lingyu nodded and said, "Yes, when I think of this, I think three days are possible."

Li Mu said: "Comparison and show off are typical social attributes. Our two sets of product designs will definitely attract most users. In addition, our early model of inviting friends to give props, it will become very popular. Happy Farm will definitely bring a large number of new users to Tieba in the first half of its launch. We must be prepared to welcome the traffic peak."

Kong Lingyu said: "Don't worry, we will definitely not be embarrassed about server carriers like QB."

Li Mu smiled and said, "Be prepared in advance for everything."

As time gradually entered the countdown, the more than a dozen people present began to feel nervous, and there was irresistible excitement and expectation in the tension. After ten seconds of countdown, the perpetual calendar clock on the wall finally jumped to 0:00 on January 1, 2002. This is the standard Yanjing time. Li Mu pressed the online button on Kong Lingyu's computer. The new version of the post bar, which had been prepared, was finally officially launched.

Many loyal users and competitors of Tieba are waiting for the arrival of zero at this moment to see what kind of "personal space" and games to launch in Tieba. So before the zero o'clock has arrived, a large number of users began to refresh the Tieba page, waiting for the new version to be launched.

At half an hour, those users who are constantly refreshing the page suddenly discovered that a prompt with pictures popped up on the Tieba page: 2002, a new journey, let’s set off with Tieba.

The picture is a blurred photo, which can be vaguely seen in the photo that a Boeing 747 is flying into the air.

At the bottom of the picture, there is a beautifully designed button with only four words on it: Depart now.

The user hurriedly clicked and set off immediately. Afterwards, the page changed significantly. The Tieba is a bit more beautiful than before. In addition to a more modern design and more beautiful appearance, a "personal space" option appeared in the upper right corner of the Tieba page. This option was made into a red font according to Li Mu's requirements and was highlighted, which was quite eye-catching. According to Li Mu's requirements, this highlighting will last for half a month.

Click to enter the personal space, and users will find that the page seems to be designed on a base map. The base map is a simple picture of a transition from sky blue to white, like the classic background of indosxp. This design method has almost never been seen by today's Internet users, so the first look and impression are excellent. The most important thing is that the base map supports user customization.

The base image also has a line of English letters written in light blue artistic font: yyzone. Look at its domain name carefully, too.

Li Mu did not use any official language to describe his personal space as yyzone. He just gave these two less obvious elements, which were used to lay the foundation for his future instant messaging software named yy.

Many times, he also wants others to sincerely praise him when evaluating him: Awesome. That's why he wants to leave some clues for users and industry insiders. When they are shocked by yy in the future, he tells them that he has actually planned all this long ago.

The page style of the personal space is very similar to that of the QQ space in later generations. This visual design is indeed very advanced in the current Internet field. Users who are used to seeing other websites can easily lit up.

The original version of the personal space integrates five major functions: "album", "message board", "log", "talk", and "game", which are basically a product built based on the architecture of the QQ space. However, it is still several years away from the emergence of the QQ space, so these have become the original creations of Makino Technology.

The data on the projector starts from zero point and continues to rise at an extremely fast speed, which is the number of visits to the personal space after it is launched.

A large number of users flocked into their personal space from the eye-catching entrance in the upper right corner, one hundred, one thousand, ten thousand, one hundred thousand...

On the 26th second after it went online, a user tried to send out the first statement, with only three words: "Lalala."

At the 39th second of its launch, Happy Farm had its first user after it was officially launched.

Ten seconds later, the first crop harvest of Happy Farm was harvested. The first user to try it out. When planting wheat that takes five minutes, according to the system's prompts, he used a pack of ordinary fertilizers given by the system. The effect of ordinary fertilizers is to advance the maturity time of the crop ten minutes. For crops that take ten minutes or less, they can mature instantly.

In the third minute of the launch, the first user to replace the default image with a custom image was born.

Within twenty minutes after it was launched, the number of visits to personal space reached one million.

Within these twenty minutes, "Telling" published 680,000 messages, 120,000 messages, and only 30,000 uploaded albums.

Within twenty minutes, there were 300,000 new friends. This data is a statistics of every time a friend was added. User a added new user b, even if it was once, user c was added. Even if it was twice, only the active addition was added as the measurement standard. That is to say, if user b was added by user a, the system no longer recorded it repeatedly.

Within these twenty minutes, Kaixin Farm had more than 500,000 new users, of which 90% of them planted their first crop.

For users, when they first opened this game, they didn’t think the game would be fun, but the cartoon images of this game are quite attractive. However, since the game has a fool-like automatic planting process to reduce the user’s trial cost from the beginning, the user’s conversion rate is very high.

Twenty minutes, I still can't see the true viscosity of this game.

One hour later, the number of users of Happy Farm reached 860,000, and the number of new friends added reached an astonishing 2.2 million.

The characteristics of this game in the social field have begun to appear.

Tonight, many industry celebrities are also paying attention to the new actions of Makino Technology. They first focus on personal space. The personal space is exquisite, and has many functions and is novel. Many industry celebrities secretly praise Makino Technology's product concept when they see this interface and when they see the functions of these products, they all secretly praise Makino Technology's product concept. The personal space is completely a product created to increase user viscosity and interaction. Leave messages, talks, logs, and albums, and basically reflect the genes of display and interaction. These product positioning will definitely greatly improve user viscosity and loyalty, which is quite innovative.

As for the game Happy Farm, it made many industry insiders sneer at it.

Today's games are the world of PC games. The so-called PC games are naturally client games. The current page technology is not mature enough and the Internet speed is not fast enough. If you want to achieve the exquisiteness of the game screen and the huge architecture, it is interesting. You can basically only rely on the development of the client to reflect it. Therefore, embedding games in the page sounds as boring as if you want to be on a motorcycle on a 28 bicycle.

However, out of the mentality of knowing yourself and others, almost all industry insiders have played this game.

Mr. Li is also one of them. At the beginning, he was very unaware of this cartoonized flash game, but after playing it for a while, he realized the charm of the game.

The Happy Farm's initial stage is very fast. Plant a round of crops for several plots of land, and after harvesting, you can reach level 2, and then get an unlocked piece of land, a new crop, and some free props.

Quickly upgrade users, let users discover the changes and the fun of upgrading, and thus immerse themselves in it, constantly looking forward to upgrading and looking forward to higher-level exclusive rights, this is almost the most pursued principle in the game industry, and the Happy Farm game is extremely powerful at this point. Li Mu's system architecture ensures that users can definitely experience the obvious difference from the previous level every time they upgrade. In other words, each level has crops corresponding to this level. A piece of land can be added every three levels, and a privilege will be unlocked every ten levels, such as being able to own **, various deep workshops that can build crops, beautify their own farms, etc.

This kind of fine division can exert a strong attraction to most users, and even Mr. Li is not immune to this. He has long had an account in Tieba called Robi NLI. He also likes to mingle with the Internet bar, met many netizens, and added a group of friends to Tieba, including Tan Yaocheng and colleagues from several companies.

Tan Yaocheng also played Happy Farm at home with a research attitude, but when he started trying to steal vegetables from his friends, he unknowingly got off.

A friend had just planted a piece of wheat and found a lighter to light a cigarette. He found that his wheat was stolen and was so angry that he snatched his feet and scolded him. Tan Yaocheng stole it and then flicked. He successfully stole vegetables, not only could he steal a certain amount of crops, but he also got a certain amount of experience and money rewards. This made him feel secretly happy. It turned out that stealing vegetables was the shortcut to quickly upgrade!

So, Tan Yaocheng calculated the maturity time for several pieces of land, and then checked it one by one in his friend's list. Once he found that someone had matured and had no time to harvest, he would definitely go up and squirt, that is, put a cartoon hand icon on the other party's mature vegetable field and click it, and the "hand" would quickly pick up part of the other party's crop.

Mr. Li had reached level 4 after playing for less than an hour and expanded two plots of land. Now there are six plots of land and four crops that can be planted. After harvesting them in a unified manner, he planted carrots that took ten minutes to mature, and then went to the toilet. He originally wanted to solve the battle within ten minutes, but he did not expect that it would take dozens of seconds more. When he came back, he found that his carrots were ripe. However, he could harvest ten units of carrots in each plot of land, and six plots of land were sixty units. Unexpectedly, there were four units left for each plot of land that was stolen when he turned his head. He immediately gritted his teeth.

40% of crops are guaranteed by Happy Farm, and his six pieces of land have been stolen to the minimum limit, which makes him feel that he lost 60% in just ten minutes.

Let’s take a closer look at the user list of the carrots. Among them, there is a guy named Baiyi Piaopiao. Isn’t this Tan Yaocheng? My uncle, even my food is stolen?

Let’s take a look at the friend rankings on the right side of the game. The first one is Baiyi Piaopiao, who is only ranked eighth. Moreover, this guy is now level 6. How did he get promoted so quickly?

Mr. Li hurriedly opened Tam Yaocheng's farm. The crops grown by Tam Yaocheng's six plots of land were potatoes, which were crops that could only be unlocked by Level 6. It took eighteen minutes to mature.

Let’s look at the time, this crop will have fifteen hours to mature.

Mr. Li suddenly felt a little playful and thought to himself: "Okay, you steal my food, then I have to steal you once no matter what I say!" (To be continued.)
Chapter completed!
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