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Chapter 1811 Concept car released

When Volvo's production line arrived in Yanjing in batches and was reorganized in Yanjing, the Land Rover production line in the UK also started the first phase of the relocation project.

At the same time, Makino Aurora's first concept car is being produced in full swing on the newly assembled production line.

Most of the time, concept cars will not be mass-produced. Even if they are mass-produced, the mass-produced models will be far from the concept models.

However, Li Mu was planning to let Makino Aurora directly produce a mass-produced version, first as a concept car and launch it to the market through a press conference.

Everyone has long known the acquisition of Volvo, Land Rover and Jaguar, but the whole world is generally not optimistic about its own car production.

Because most merchants and brands who cross-border attempts to try cars basically cannot escape the fate of being cold in the end, most of them even dive and disappear immediately after just having a blister.

Western countries themselves are full of disdain for the Chinese automobile manufacturing industry. When they know that Li Mu is preparing to build a car, they are mostly slandering.

Western media and the public generally have a sour grape-like mentality. The mood always feels like they are in a recession in the past few years and send their children to other people for feeding them. It is so sour and astringent.

So they don’t think that Li Mu can play cars well. After all, almost all the industries he is doing are closely related to the Internet. Everyone does not believe that he can still maintain the lead after leaving the Internet as an advantageous field.

However, Li Mu was preparing to use a car that stuns the world directly to let the world know that he can not only do the Internet, but also build cars is not a problem.

This Land Rover Aurora, which is both well-built inside and outside, is all high-end, with a 3.0t engine, a 6at gearbox, an x60 chassis and four-wheel drive transmission system, and Volvo's various active and passive safety functions.

The interior of the car uses matte solid wood interior, which is basically the same as the new Mercedes-Benz series. It is paired with multiple ambient light strips, and its luxury feel is even greater than the current million-level SUV.

Since the technology of the entire vehicle is ready-made and the chassis platform is also ready-made, it is just a redesign and production of an interior and exterior kit based on these, so such production does not take too long.

More than a month later, four Makino Aurora of different colors drove out of Volvo's new production line.

These four cars are pure white, pure black, blue and white contrasting colors, and orange and black contrasting colors.

The four cars look like Li Mu, there is not much difference in appearance from Land Rover Aurora. The overall size is slightly larger than Aurora, not as cultivating as Aurora, but it also looks a little more atmospheric than Aurora, with a little sporty Range Rover flavor, but not as exaggerated as Range Rover.

At the same time, when you open the car door, it has a rich Mercedes-Benz interior style, which looks extremely luxurious and basically has no plastic feeling. It is eye-catching. In addition to the chrome-plated buttons and knobs, it is black leather and solid wood interior panels.

When starting the car, the roar of the V6 engine is very pleasant.

Volvo's 3.0t engine is not very good, but the overall parameters are reasonable;

As for the transmission, it is purchased from ZF and has a 6-speed automatic, which can be regarded as a very advanced and high-end automatic transmission nowadays;

Volvo's four-wheel drive system is not very strong, but Makino Aurora itself is not a model that focuses on off-road, and the requirements for the four-wheel drive system are not that high, so this system is enough to use.

Li Mu tested it and felt very good about this car, it looks good and easy to drive. He did not overemphasize power or control. In short, the mechanical part is very balanced, the exterior and interior are super good, so overall, it is definitely a very excellent model.

However, although there is a piece of LCD screen installed, it can only display Makino's logo and cutscenes when it is turned on. The specific control function cannot be realized, because in such a short time, it is impossible to develop a human-computer interaction system immediately.

Even so, the completion of this car is already quite high.

Li Mu released this car in September after the fall. However, at the end of August, he had announced to the world that Makino Automobile will release its first concept model after the brand was established in early September.

As soon as this news came out, the whole world was shocked.

The concept car is about to be launched in about two months just now?

This speed is a bit scary.

Generally speaking, for a model, the appearance design may not have been finalized in two months.

However, all these rules are not applicable to Li Mu, a cheater. He has too many car appearance and interior design plans in his mind. He can easily come up with two sets of the best ones and quickly realize the production of physical models.

While the world was surprised, it was completely unfavorable to Li Mu's concept car. Many automobile media even predicted that this would be a bad press conference. At that time, Muye Auto will launch a bad and unproductive model. Although Li Mu has the talent of the Superman version in the Internet field, he will definitely taste the complete failure in the automotive field.

There are also many media who want to dig deep into this concept model and dig out some of its elements in advance to publicize it. However, Makino Auto has done a very good job of keeping confidentiality. Everyone racked their brains and only knew that the concept car that Makino Auto is going to release this time is a SUV model, and they don’t know anything else.

In this way, the whole world is waiting for the launch of the concept car of Makino Auto with a curiosity and expectation.

September 1.

Makino Auto announced its global ambassador, namely Du Wei, who is now popular because of "The Flying Tigers" and three classic English songs, and Leonardo DiCaprio, whose appearance is at its peak.

Du Wei is now extremely well-known worldwide, and her three songs are still on the rankings. The most terrifying divine song "rolling the deep" has even won the championship on multiple charts for two consecutive months.

As for Leonardo, it is definitely a big Hollywood star with a great influence.

As soon as Makino came up, he signed these two ambassadors and immediately set his tone to be particularly high.

The somewhat sour Western auto media even said that Makino Auto has signed two superstars as image ambassadors before it has built a car that can run. We should really worry about whether Makino Auto has a reliable car for endorsement of these two people.

Li Mu did not care about these remarks that poured cold water.

Anyway, Western countries really look down on China's automobile manufacturing industry. This is a certain fact and there is nothing to refute itself.

At this time, instead of talking to them, it is better not to say a word, and when the concept car is launched, you can directly surprise the four-seater.

On September 9, Makino Auto held the launch conference of the first concept car of Makino Auto Group in the press conference hall of Yanjing International Exhibition Hall.

Before the press conference, all four Makino Aurora were parked on the stage of the press conference and were covered with a pure black shading cloth.

Nearly two thousand visitors were invited.

Most of them are media reporters, car industry peers, car fans, and some leaders who are very concerned about Makino Auto.

After the guests took their seats one after another, everyone still didn't see what the four cars looked like.

Many people even have plans to walk in front of them and lift the black cloth to enjoy the pleasure.

However, because the on-site staff were very responsible, no one was allowed to get close to the four cars.

The press conference officially began at three o'clock in the afternoon.

At this press conference, there was no host, only Li Mu personally delivered the model and explained it.

When Li Mu, wearing a black suit, walked onto the stage, thunderous applause rang out on the scene.

Although foreign countries are not optimistic about Makino Auto, domestic people still have high expectations for him.

Domestic passenger cars have not made any big moves. This time, Li Mu acquired three well-known foreign brands in one go, which should be able to make a little new thing.

After the applause, Li Mu bowed slightly to the audience and smiled: "Thank you all for taking the time to come here to witness the first concept car released by the newly established company of Muye Automobile Group."

"Before the car model is announced, I would like to talk to you about our specific strategic plans."

"As we all know, I acquired three car brands some time ago, and these three brands are currently moving their production lines into China one after another. They are all part of the Makino Automobile Group and have become three sub-brands under the Makino Automobile Group;"

"At the same time, we have also announced the establishment of the domestically produced independent brand Makino Auto. In the architecture of Makino Auto Group, Makino Auto is parallel to the other three brands and is of the same level sub-brand;"

"Since we have acquired these three brands with full capital, we will integrate the technologies of the three brands in the future;"

"That is to say, in the future, you may enjoy Volvo's safety technology, Land Rover's four-wheel drive and off-road technology, and Jaguar's luxury and technology among all brands under the Makino Automobile Group;"

"At the same time, we have also invested in Tesla Automobile founded by Elon Musk. In the future, Tesla Automobile will also move to China to cooperate in depth with the Makino Automobile Group. Both parties will jointly complete the research and development and production of new energy vehicles and oil-electric hybrid models;"

"In the next three years, Makino Automobile Group will develop into a diversified automobile group for multiple brands and multiple models of passenger cars research and development, design, production and sales;"

"So, I hope everyone can keep their attention to Makino Auto Group. In the future, we will launch more and better models and more updated automotive technologies one after another."

Speaking of this, Li Mu turned around and smiled at the Makino Aurora covered by four black shade cloths behind him, saying, "Next, I will introduce to you the first concept model of Makino Automobile under the Makino Auto Group, Makino Aurora!"

After saying that, the lights of the audience instantly darkened, and the spotlight hit the four cars tightly covered by sunshades.
Chapter completed!
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