Chapter 1795 Global Distribution
The film "Flying Tigers" was unanimously recognized by everyone during internal review of the film.
Li Mu also felt that the final full version of this movie was beyond his expectations for this movie.
I have to admit that Spielberg's ability to make movies is indeed very strong, with the rhythm, shots, colors, pictures, and even lines all handled impeccably.
So after watching the movie, Li Mu immediately decided to pass the Makino image and immediately submit the movie to the radio and television for review.
At the same time, he invited more people to visit Makino Technology for internal movie viewing.
Including some of his classmates at Renmin University and Zhao Ziqiu, who is still studying in school.
The tearjerking effect of this movie is almost 100%. Whether men or women, they will involuntarily move tears while watching the movie.
Of course, this has a lot to do with the inner national pride of Chinese people.
The first time I saw a top-notch blockbuster that reflected the people's war of resistance, such a well-made and a huge lineup, everyone's sense of national pride was very strong.
The film has received unanimous praise in internal movie viewing, and Li Mu also began to let Spielberg start preparing for global release.
In the past, if domestic movies want to be released globally, they usually have to authorize overseas copyrights to overseas distribution companies.
For example, Hollywood's Harvey Weinstein often purchases copyrights for local movies in Asia and then sells them in North America and other markets.
The fundamental reason for letting them publish is that domestic film and television companies do not have any distribution channels and resources overseas. It is like Zhang San developed a chili sauce in China. It is already very hard to lay out domestic channels, and the team is local and has never been exposed to overseas. So it is basically unlikely that they can sell chili sauce to all over the world by themselves.
So they have to sacrifice part of the profits and sell the overseas sales rights of the products to local companies or companies with multinational resources.
We purchase some imported food in China. As long as it is entered through formal channels, all of them are required to have companies responsible for import and export in China. If it is a large company like Nestlé, it may be Nestlé Huaxia, which imports from Nestlé overseas companies and then sells it in China. However, if it is a small company, it is generally authorized to a trading company in a first-tier city in China.
Movies import and export are similar to those of commodities.
If you want to go to overseas markets, you must have sales channels and sales venues locally. Most Huaxia Film and Television companies do not have any theater resources overseas, so they must cooperate with local publishers.
Li Mu himself does not have any overseas theaters, but fortunately he has a mature online ticketing system, which has become an indispensable sales channel for overseas theaters, so it will be much more beneficial to discuss distribution and release with them at this time.
What's more, behind it is Spielberg, a big shot in the film and television industry, who has a lot of resources in his hands. If he helps him integrate, he will basically cover most of the developed countries.
Spielberg had already made his own release plan before coming. His goal was to strive for several important countries and regions on three continents to be released first, including China, Taiwan and Taiwan, Japan and South Korea in Asia; the four major economies in Europe, Britain, France, Germany, Italy; the United States and Canada in the Americas.
In addition, all other countries are listed in second and third batches.
The reason why different release batches are divided is mainly because it is difficult for the distribution team to connect with too many countries and regions at the same time, and some countries with relatively small market size and generally not controllable will have the risk of copy leakage.
Therefore, the smaller the market, the more difficult it is to control the country and region, the more time it will be to the back.
Among the first batch of countries released, Li Mu was most concerned about the Japanese local market.
In his opinion, this film must be released in Japan, but it can be foreseen that this film will definitely be subject to certain resistance when released in Japan.
He was worried that this movie, which describes objective historical facts, would be interfered by the Japanese right-wing and the big chaebol.
Many of Japan's major chaebols have an inseparable relationship with World War II. Some were arms suppliers back then, and some of the ancestors of the chaebols had close ties with the government and the army during World War II.
It is also these people who have been spending money and efforts behind their backs, doing their best to distort history and whitewash the stains.
So, Li Mu asked to register a distribution company in Japan with Spielberg as soon as possible and sign an agreement with Japanese theaters on the release of the movie as soon as possible.
In order to ensure that there are enough film schedules, Li Mu is willing to sacrifice part of the box office share and use more share subsidies to attract Japanese theater bosses to increase the number of film schedules.
However, since the other party is given a high enough share, the other party must bear a high enough default cost, which can further ensure the screening problem.
Spielberg has no objection to this. Japan is also a large overseas box office production site in Hollywood. They have long started operating related resources in Japan to ensure a basic schedule for "The Flying Tigers", first maintain the foundation, and then strive for further efforts.
"The Flying Tigers" is the first big-produced film released worldwide by Li Mu's investment, and it is also one of the most invested single films in Hollywood.
Moreover, Li Mu's total investment in films is about 200 million US dollars, and most of this money is spent on filming and production of films, and the actors and directors save tens of millions of dollars.
If measured by market conditions, the total investment of this movie is at least in the order of 250 million US dollars.
Although its war long is not as grand as the surprise attack on Pearl Harbor or the Normandy landing, its air combat scenes have reached the peak of the current film industry. Every air station can give the audience a truly immersive feeling.
Therefore, Li Mu also received widespread expectations for the global performance of this film.
He hopes that the box office of this movie can set a record, at least set a record of global war movies, and will be recorded in the history of world movies forever.
In this way, in the future, fans around the world will know about this movie, watch this movie, learn about that history, understand the crimes that Japan committed against China and humanity during World War II, and the sacrifices made by the Chinese people against Japanese invasion.
It is precisely because there are many outstanding Jews like Spielberg who have a sense of national mission that there are so many movies in film history about the massacre of Jews in World War II, so that even Chinese children know about the crimes of Germany, the genocide of Hitler, the Auschwitz concentration camp, and the Normandy landing.
However, apart from the Chinese, how many people in the world understand the sufferings encountered by the Chinese people during World War II?
The people of many countries don’t even know what China looks like. They even think that the Chinese people can’t afford a TV. How could such a person know the history of the Second Resistance against the invaders?
Therefore, the movie "Flying Tigers" carries not only Li Mu's investment of 200 million US dollars, but also his respect and awe for the history of the Chinese nation.
He wants to do his best to make the movie popular worldwide.
...
Immediately afterwards, Li Mu began to prepare for the global release of "Flying Tigers".
First, let Spielberg connect with the issuance work and theaters of each target country, and use the online ticketing system to discuss as much film schedule as possible with theaters.
Secondly, we are starting to release information about the Flying Tigers around the world on Weibo and yy.
For example, makeup photos, posters, behind-the-scenes, trailers, theme songs and interviews with the main creators.
The wonder is that Li Mu now controls the Internet traffic around the world. He wants to promote anything, whether good or bad, at least it can be guaranteed that the whole world will know it in the shortest time.
Soon, the first wave of promotion began.
YY users and Weibo Twitter users all received personal Twitter advertisements from Leonardo, Tom Hanks, and Anne Hathaway. These three people themselves have a large number of Weibo Twitter fans. Now, after official promotion, the number of fans has exceeded 30 million. Leonardo and Anne Hathaway are very good at playing, and the number of fans has even exceeded 50 million.
Then, these three people posted some personal insights about the "Flying Tigers" movie and some detailed photos of the movie on their own twitter.
All of a sudden, through these three people, the movie was pushed to netizens all over the world.
In China, Du Wei and Liu Ye’s Weibo Twitter are also being promoted in a large number of ways, but because the two have no foundation overseas, they are only in the Chinese world at this stage.
Immediately afterwards, the official Weibo account of "Flying Tigers" was registered on Twitter.
The official Weibo began to release some behind-the-scenes pictures, some scattered plot introductions, and some production stories before and behind the scenes. These participating stars forwarded them and began to further warm up.
At this time, Li Mu had already started to make behind-the-scenes videos.
A few days later, the first behind-the-scenes video of the Flying Tigers was released.
This video is a video taken by many super pilots in line to fly an old World War II plane at a wartime airport built 1:1.
The first time this film was shown to the world the huge production team.
Unlike most movies before, when using computer special effects as much as possible, "Flying Tigers" uses real-time shots and special effects as much as possible, so that such a powerful visual effect can be created.
I have to say that although the computer special effects in the early 21st century were already very strong overall, they were still far from the real scene. The main reason why Tom Cruise's "Top Gun" made a lot of people excited is that it relies on the exquisite weapon pictures.
The actual shots of fighter jets are always much more realistic than those produced by CG.
When netizens saw dozens of master planes lined up to take off at the airport, or even roaring at the sky, everyone was shocked by the powerful momentum, which made them look forward to it. I wonder how shocking the pictures of such a big shot of "Flying Tigers" would be!
Chapter completed!