Li Mu likes to fool people, and because he has memories of more than ten years later, he likes to fool people with arguments that are completely contrary to the facts of later generations.

For example, if he fools Larry Page and does not cooperate with Makino Technology, Google will never rise or even be killed. Larry Page believes it. He chooses to believe Li Mu's nonsense rather than believe that he can create a business empire with a market value of hundreds of billions of dollars in the future.

For example, he fooled Apple, and the profits of their departure from Es will collapse, and the entire company will be able to kill them with only cheaper Nes. They also chose to believe Li Mu's nonsense, and they did not believe that they could become a super giant with a market value of trillions of dollars in the future with an iPhone.

Now, Li Mu fooled Bill Ford, telling him: Your Jaguar and Mercedes-Benz and BMW are highly consistent, but you will never be able to sell Mercedes-Benz and BMW Audi; your Land Rover is a bunch of garbage that Chinese, Europeans, and Americans don’t like. They are ugly, have large fuel consumption, poor quality, and may be boycotted by environmental protection organizations in the future; your Volvo hides valuable things inside the car and desperately installs airbags into the car? Chinese consumers will not pay for invisible things at all.

Being fooled by Li Mu, Bill Ford's heart was completely shaken.

He suddenly felt that he had indeed failed. Li Mu could see the lifeblood of these three brands, but he could not see it.

Jaguar, haha, this thing can’t be sold anywhere;

Land Rover is basically the same as Jaguar;

Volvo, in Europe and North America, there are still some markets among some high-level intellectual groups, but this is niche after all.

Li Mu is right. The best car sold in China doesn’t even have airbags. What brand like Volvo, which is a brand that claims safety, can compete with this type of airbagless model?

People bought Poussan for 100,000 yuan, while Volvo started at 200,000 yuan and 300,000 yuan. It is the same level as Mercedes-Benz, Audi and BMW. How to play it?

No wonder these three brands have been losing money all the time. It turns out that the crux of this is this.

After comparison, these brands in my hands are really dead.

Once a person's beliefs are shaken, things will change qualitatively.

Bill Ford Jr. began to feel a little annoyed. Jaguar, Land Rover, and Volvo suddenly became hot iron blocks in his eyes. He felt extremely burning when he held it in his hand.

He thought about adjusting the development strategies of these three brands according to the problems Li Mu said, such as lowering the price of Jaguar and Land Rover products, and reducing the expensive costs of Volvo hidden in the cars, but he no longer has the energy to reorganize these three brands. For a car company, bankruptcy is much simpler than changing its strategy.

Once the strategy begins to change, it is necessary to redevelop new products. This is a task that requires a lot of manpower, material resources and financial resources to be busy for several years. The most terrifying thing is that the success rate of sharpening a sword for several years is not high. Many car companies are ambitious to launch a car model, Pujie; regroup and come again, Pujie; three times in a row, and it is almost not far from bankruptcy.

It’s better to sell it in one go.

You can use your money to upgrade and improve Ford. After all, the Ford brand is the foundation for the entire Ford family to settle down.

However, Bill Ford, Jr., was reluctant to sell all three brands to Li Mu in one go for $5 billion. He still hoped to continue to win some benefits for himself, even $500 million, $300 million, or even just $100 million.

Li Mu could see the deepest wavering in Bill Ford's heart.

Judging from the facts of the previous life, Ford could not hold these three brands for too long, nor could it be able to regain their strength. The problems he mentioned were not nonsense. These problems actually exist at the moment. What he really made up for is the future development of these three brands.

Among these three brands, Jaguar has never been very popular, but due to its large number of models and wide coverage, its own price reduction has widened the gap with Mercedes-Benz, BMW and Audi, and its overall sales are also quite good;

Land Rover has become the exclusive synonym for the rich. A lot of young men dream of owning one, while a lot of young women dream of riding one, so it has been best-selling for many years;

Volvo is even more interesting. Its positioning is actually very embarrassing. The price is similar to that of Mercedes-Benz, BMW and Audi, but its popularity and value retention rate are much worse. However, when it was acquired by Jili, as the first well-known car brand to be acquired by Chinese companies, its recognition in China soared. The strong national self-esteem of media people gave Jili a super gift, so that Volvo suddenly became a well-known brand that everyone knew.

If Ford gritted his teeth and endured, he might be able to look forward to the spring of Jaguar Land Rover. However, Volvo would not be possible because Volvo's situation is rather strange. To achieve this, he must first nationalize Volvo and make it his own brand of the Chinese nation.

Bill Ford, little hesitated for a moment and said, "Mr. Li, I believe there must be some reason for the problems you just mentioned, but the automobile industry is very complicated and it cannot be explained clearly in just a few words. I think we should return the topic to the acquisition. If you want to buy, I want to sell, and the rest is the price."

Li Mu smiled slightly and said to Bill Ford Jr.: "Mr. Ford, I have given you my final offer just now, so the remaining question is whether you are willing to accept this offer. If you accept it, my team will communicate with you about the details of the subsequent acquisition. If you do not accept it, we can temporarily put aside this negotiation and wait for next year or the year after tomorrow, and then we will talk after you figure it out."

As he said, Li Mu said with an indifferent look on his face: "You also know that I am actually quite busy in the future. Muye Technology will soon want to iPod. My Taobao Technology, Taobao Logistics and Alipay will also consider the next capital operation. And I really want to launch these three brands in China, so there is really no time to buy cars at the moment. My shareholders and core team know that I want to play cars, but they are actually some objections. If we can't reach an agreement this time, I can just concentrate on doing business. When Taobao Technology will also iPod, I won't be so busy at work, so it's okay to play what I want to play."

Bill Ford Jr. has been frightened by Li Mu. He thinks Li Mu is right. Not doing business with a market value of hundreds of billions of dollars, and doing cars is actually a plaything. If he is a shareholder or partner of Li Mu, he will definitely oppose him doing this.

Moreover, he did not doubt Li Mu's words at all. He felt that Li Mu really wanted to play with cars, so he wanted to buy his own brand to realize his personal enthusiasm and dream for cars.

Since this is the case, if Li Mu really gives up or temporarily puts aside the acquisition plan, he will feel uncomfortable.

The price of 5 billion US dollars is certainly a scam, but at least it is still a good opportunity to get out of business. When the stocks are soaring, it is generally impossible to find a buyer. If you can take action in time at this price, it will hurt, but it will be a good thing for you.

This is the same as if one leg is ulcerated and needs amputation. Stop the loss in time, and there is also the opportunity to recover slowly, but if you are obsessed with it, it may be a deep abyss.

Thinking of this, he deliberately said with a flattering look: "Mr. Li was joking. In fact, with your enthusiasm and insights in the automotive industry, I believe that you will definitely achieve great achievements. It will never be as simple as playing around."

Li Mu laughed at himself: "I actually don't have confidence. I can't handle the business that you big families who have been doing cars for nearly a hundred years, and I can't handle it to a large extent."

Bill Ford, little, was afraid that Li Mu would really give up, so he hurriedly said, "Mr. Li is humble. With your ability, I believe that he must be much better than us."

Li Mu waved his hand and said, "I'll tell you the truth. I'm ready to buy these three brands for $5 billion, spend $20 billion and then sell them for less than $5 billion. That is to say, if I buy these three brands from you now, I've been ready to lose about $3 billion in three to five years."

Bill Ford Jr. smiled and said, "Mr. Li is really modest. I believe that if you are really prepared to lose money, with Mr. Li, you are a smart businessman, you will definitely not do this business."

Li Mu smiled indifferently and said, "For me, it doesn't matter if I lose some money. Why did I make so much money? Isn't it just to spend it? Spending three billion dollars to do cars is an entertainment for me, and I can only afford it."

As he said, Li Mu smiled and said, "How to compare it to you? It's like you have to spend $2 million to buy a custom version of Cadillac Army One now. This car is very expensive, but can you buy it to maintain its value? It doesn't exist. It's estimated that it will be good to buy $400,000 in the end, but it may be very cost-effective for you to spend $1.6 million to use the Cadillac Army One, and I'm more rich than you, so for me, spending $3 billion and playing with car manufacturing for three years is also a very cost-effective thing."

Bill Ford Jr. was ashamed.

In this case, I'm afraid only Li Mu has the capital to say it.

And three billion US dollars is really nothing to him.

He could only sigh: "For Mr. Li's financial resources, this little money is really nothing..."

Li Mu looked at the time and said, "Mr. Ford, my time is quite tight. I'm going to New York soon, so we'll be here today. After I leave, my team will stay here for about three days. In these three days, you can slowly consider my offer."
Chapter completed!