Chapter 1706 Open up European exports
Coca-Cola, McDonald's, major airlines, Nokia mobile phones, HP, Uniqlo, BMW mini cars, LEGO, Hasbro, etc., and even many game companies hope to implant the image of panda bear into their game products, but the latter was rejected by Li Mu.
Now, the image of panda bears is spread across all walks of life, and almost all cooperative enterprises are the world's top, and it has become the pride of the people. Therefore, local industrial, commercial, taxation, public security, procuratorial and judicial departments attach great importance to panda bear infringement cases.
The legal department of Muye Technology found seven top ten law firms in Zhejiang Province, and spent more than 10 million yuan on cooperation advance payments alone, gathering all the lawyers of these seven law firms to protect their rights this time.
Li Mu's request was that as long as the public security organ arrested people, even if they were only administratively detained for a few days, the legal personnel must follow up and file a lawsuit.
At the same time, Li Mu also set a standard for prosecution involved. As long as the amount involved exceeds 5,000 yuan, Muye Technology's legal team and externally cooperated law firms must sue.
In Li Mu's cost plan, as long as the amount involved exceeds 5,000 yuan, Muye Technology is willing to pay up to twice the cost to win this lawsuit, and must drive all the pirated vendors to death.
At least, no illegal vendors can make profits in the image of pirated panda bears, because this is the biggest attraction point of China's tourism overseas at this stage.
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In recent days, more and more overseas tourists traveling to China through Taobao, but Taobao only has packages from Los Angeles or San Francisco, which makes European and Japanese tourists feel particularly depressed. They keep asking Taobao, hoping that Taobao will open more travel routes, especially opening travel routes from their own country to China.
At present, users choose the same route, the same itinerary, the same air tickets, hotels and travel services. Using Taobao Qunar's travel package will be at least 40% cheaper than completely free travel, and it is more worry-free and safer.
Therefore, most users who want to travel to China in the near future are looking forward to where to open more international departure routes on Taobao.
Li Mu has few overseas relations. The United States has no other politicians except Hollywood and Schwarzenegger. However, Britain has deep relations. Not only does he have close contacts with royal members, he also won the title of the Queen. It can be seen that the Queen has the idea of giving William to him to take the area, so the first new route he wanted to expand was Britain.
Although the UK is not the geographical center of Europe, London Heathrow Airport is the airport with the largest throughput in Europe. Therefore, the route from London to China was opened up first, which not only opened up the British people the opportunity to enjoy cost-effective tourism products through Taobao, but also opened up a relatively cost-effective route choice for the entire Europe.
If Europe removes Russia, which is excluded by Europe, it will not be very large in area and has very developed transportation. There are four major transportation hubs in the whole of Europe, one is London, France, France, Frankfurt, Germany, and Amsterdam, the Netherlands.
It is basically about an hour to fly from the last three transportation hubs to London, and only one and a half hours, Frankfurt, the farthest.
In this way, London is used as an outlet for tourism to China in the entire Western Europe, and its operability is much higher.
Moreover, if you choose Eurostar to London from France or Belgium, the whole journey is only a little over two hours. For a transnational and intercontinental tourism, an extra one or two hours of itinerary is basically irrelevant, but money can be saved a lot, which is the most critical point.
In fact, choosing Germany as the export of the entire Europe will be more reasonable and scientific overall. But the key is that Li Mu doesn’t know anyone in Germany and has no local relationships, so it’s relatively troublesome to operate.
What's more, choosing this matter in London is also a favor to William.
There are a large number of tourists in Europe who want to travel to China, and there are many tourists in the UK themselves. They are eager to have an exit in Europe. If William comes forward to invite Makino Technology to open a trip route from London to several major cities in China, for these tourists, their favorability for William will greatly increase.
For Li Mu, the best thing to choose the UK is that the Windsor family can help themselves communicate with local British tourism resource companies, such as local British airlines, travel companies, hotel groups, etc.
Moreover, because there are too many European countries, Li Mu asked the Windsor family to help him solve a problem, which is the problem of traveling from European countries to London.
In Li Mu's opinion, setting his European exports in London will naturally attract a large number of European tourists to London and then fly directly to China. Therefore, he hopes that all European airlines can provide certain discounts to users who book a free trip to China.
The way to provide this discount is: airlines open an online booking channel to Taobao Qunar. When booking tickets online directly, they will give preferential policies of at least 20% below the market price.
However, Li Mu also promised that airlines would not sell their air tickets in large quantities at low prices, but would bundle such discounted air tickets with London travel packages.
For example, if a Berlin tourist buys a travel package from London to a city in China on Taobao, he can order a 20% discount on flight tickets from Berlin to London.
At the same time, Li Mu also hopes that the Windsor family will help him communicate with the operators of London Heathrow Airport. Any tourists who purchase Taobao packages, transfer to London, and go to China can enjoy the treatment of VIP security check channels and waiting rooms at London Hills Airport.
Currently, ticketing companies sell VIP security checking channels and waiting room services at Heathrow Airport for economy class passengers to choose from. The price of a single passenger for a VIP security checking channel is around 5 pounds, and the price of a single passenger in a VIP waiting room is around 25 pounds.
But the actual service cost is about 3 pounds for security checks, and the VIP waiting room is about 5-8 pounds.
Muye Technology is willing to pay 15 pounds to the airport for its tourists. Of course, the money is all wool on the sheep. Li Mu has to implicitly add 15-20 pounds to the package.
For tourists in developed countries, the overall travel service is not to pursue the lower the total price, but to pursue the higher the cost-effectiveness, the better.
For example, for tourists in developing countries, paying an additional £15 to enjoy the express access and VIP waiting room, they do not think it is preferential, but rather find it very expensive and unnecessary.
However, when most tourists from developed countries calculate cost-effectiveness, they will change another way of thinking. They will think that by adding only a little extra cost, they can get these two additional upgrade services. This is a very cost-effective thing in itself, and it will become a plus for the entire travel package.
The Windsor family accepted all the requirements for Li Mu, and then Prince Charles personally coordinated his connections and tried to get the preferential conditions he wanted for Li Mu. For the Windsor family, they hoped that the London route would be opened as soon as possible than Li Mu!
Chapter completed!