In China's private economy, there are a large number of small and micro enterprises, and even workshops that do not even register companies.

Especially in the field of small commodity manufacturing, home-style workshops contribute almost half of their output value.

Among them, 99.99% of enterprises or workshops have no copyright awareness.

For example, Yiwu is a workshop specializing in the production of stickers. The self-adhesive stickers produced are mainly sold to primary and secondary school students. Their stickers not only capture all the popular Chinese stars in mainland China, Hong Kong, Macao and Taiwan, but even Japanese, Korean, European and American stars. They not only produce a large number of celebrity stickers, but also a large number of still stickers for film and television dramas and image stickers for cartoons. This workshop may produce 10,000 categories of stickers a year, and use countless copyrights for portraits, films, and animation characters, but there is definitely no one who has a real authorization chain.

In other words, such workshops produce 10,000 categories a year, with a genuine rate of 0 and a piracy rate of 100%!

They produce whatever they want, including Mission Princess, Meteor Garden, Sailor Moon, Football Player, Slam Dunk, Michael Jackson, Hot, In short, as long as they are sought after at this stage, they will immediately take it over for production, completely ignoring copyright and law.

The same is true for star posters sold at the entrances of various primary and secondary schools. The posters of young and dandy boys who like to buy are one or five yuan per day, and the bigger one is two or five yuan. It is estimated that billions of them can be sold in a year. Among them, there is no penny of money that can be included in the pockets of copyright owners such as Chen Haonan or Shan Ji.

Not to mention that the current cartoon peripherals in the domestic market can basically have one-tenth of the genuine rate, which is considered a high-incense.

Nowadays, panda bears are so popular all over the world. From children to adults, middle-aged and elderly people, they can’t help laughing at this image, because this image has long been not only popular on the Internet, but has long been following the media to enter offline life.

Therefore, a large number of small commodity workshops and enterprises in the south began to shift their goals and concentrate most of their production capacity on the production of panda bear peripheral products.

The market also has a very high recognition of these products. Basically, as long as they are on the market, they will be completely robbed.

What’s even more annoying is that many people have come up with the idea of ​​overseas markets, and some pirated copies have begun to be delivered to overseas markets.

In Li Mu's eyes, these small vendors are as disgusting as parasites. These people can only survive by sucking blood from others. Without other people's bodies, they do not even have the ability to survive. Moreover, they often rush towards the most perfect goal, just like the current panda bears, thousands of pirated parasites suck blood wildly. When will the panda bear be consumed, everyone will run towards the next goal.

In such a market environment, the official version has been almost wiped out. For example, if Pikachu, which has been popular in recent years, is a genuine product produced by a regular company, not only the cost of raw materials, production and processing costs, but also the high copyright costs and various tax costs.

A Pikachu doll of the same size, the genuine and pirated doll, even if the materials are exactly the same, the genuine company will have to bear the copyright cost of at least one or two yuan, while the pirated company does not need a penny.

Moreover, small pirated workshops are generally operated by individuals and do not have registered enterprises, so their production and processing process does not require a one-cent tax rate to the tax authorities. A company not only has to pay corporate income tax, but also some additional taxes and fees.

To put it further, the cost of workers in pirated workshops is much lower than that of regular companies because they only pay workers' wages, but do not pay social security and personal income tax.

In this way, the cost of genuine products may be more than twice that of pirated companies. Even if the pirated products are shipped at the cost of genuine products, they can make a lot of money. However, genuine companies are in trouble. Even if the price is reduced to the same as pirated products, they will not be able to cover the cost, so they can only raise the price. Once the price is raised, their competitiveness will be lost. At this stage, most consumers do not have any awareness of genuine pirated products. They only buy the most cost-effective ones.

Li Mu naturally could not allow these pirated merchants to ruin the image of panda bears, so he took charge of the team himself, not only organized a rights protection team, but also took the initiative to communicate with the industrial and commercial departments.

The industrial and commercial department received a request from Makino Technology for collaborative investigation and attached great importance to it, because the panda bear is different from other cartoon characters.

First of all, the panda bear is the first cartoon image born in the country to be popular all over the world, and it is of great significance;

Secondly, panda bear represents the panda tourism in China, which is equivalent to the cartoon messenger and image spokesperson of China Tourism in overseas markets, and even to some extent represents the image of national tourism culture.

What's more, its copyright owner is Muye Technology. Huaxia currently has the highest valuation and even the highest valuation in the world. It is the business card of Chinese companies overseas. Leaders attach great importance to it from top to bottom, and necessary escort must be given.

Under such circumstances, Li Mu personally came forward and held a closed-door meeting with the industrial and commercial department.

At the meeting, Li Mu personally explained to the leaders of the industrial and commercial department the level of popularity that panda bears have received around the world, including the frequency of global netizens’ use, discussion popularity, media coverage, and corporate copyright cooperation.

The leaders of the industrial and commercial department did not expect that the panda bear is now so popular worldwide.

The list of more than 100,000 companies around the world that have applied for copyright cooperation has stunned them.

Li Mu said: "Dear leaders, at this stage, in countries and regions where copyright protection is relatively in place, enterprises are applying for legal authorization of the copyright of panda bear image through our official application process. However, there are hundreds of cases of individuals who use panda bears in violation of regulations and infringement in China. If necessary intervention is not carried out, the situation of panda bears being piracy in China will become more and more serious. At that time, the inferior pirated panda bear image and goods will flood the national and even overseas markets, which will have a huge impact on the development of panda bear itself. Therefore, we sincerely hope that the industrial and commercial department can assist Muye Technology in protecting its rights across the country and protect the healthy development of panda bear image."

The industrial and commercial departments immediately paid attention to this issue. This is not only a matter of copyright infringement, but also a matter of the international image of panda bears, and even the international image of China Tourism. In the past, they could turn a blind eye to these copyright infringements, but this time it is of great importance and you cannot relax anything you say.

Subsequently, leaders of the industrial and commercial department immediately stated that they would strengthen crackdowns and governance against pirated panda bears nationwide.

Li Mu also stated on the spot: "Makino Technology has identified cooperative law firms in provincial capitals across the country. At that time, we will entrust them to prosecute piracy infringement in any city in the country. In order to eliminate piracy, we have passed a 100 million yuan rights protection budget, and civil lawsuits will be filed against infringers nationwide. We also hope that local industrial and commercial departments can support our rights protection work. If criminal crimes are involved, we need to communicate with the public security, procuratorial and courts through the industrial and commercial departments."

The legal department of Muye Technology is very efficient. They have established cooperative relationships with top law firms in 23 provinces, 5 autonomous regions and 4 municipalities in mainland China. Muye Technology will entrust them to help Muye Technology protect the panda bear image in their provinces, autonomous regions and municipalities. This time, Li Mu's goal is to not let a pirated merchant go.

For Li Mu, if a pirate or a pirated individual is simply earning some money from his own company, he will not try his best to kill him. However, piracy must be divided into circumstances. The strategic significance of the panda bear is extremely important, and nothing can be said to be dragged into the quagmire by pirated products.

Not only the Panda Bear, but also the "Flying Tigers" that will be released this year. This movie is also of great strategic significance. If a pirate company targets it, they will definitely let them lose everything.

Therefore, Li Mu decided that even if the cost of rights protection is high, Muye Technology would accept it happily. If a manufacturer earns 100,000 yuan by pirating panda bears, Muye Technology could spend 200,000 yuan to force him to spit out the 100,000 yuan and then send him to prison.

If an individual businessman earns 1,000 yuan by pirating panda bears, Muye Technology will find him out and then spend several times or even dozens of times the cost to make him bear the corresponding legal responsibility after he has returned all illegal gains.

Subsequently, the industrial and commercial departments issued documents across the country, requiring local industrial and commercial departments to strictly investigate and punish the fraud of panda bears within their jurisdiction, and require three things to be done:

First, detect fraud as soon as possible and stop infringement as soon as possible;

Second, all produced goods must be recovered and destroyed;

Third, cooperate with the public security organs to deal with enterprises and individuals that produce and sell pirated products in a two-pronged manner.

Moreover, the industrial and commercial department also gave work guidance in the documents.

They require local industrial and commercial departments to trace the source directly from the market. As long as they find pirated goods circulating in the market, they will immediately hold the seller accountable, and then trace the source step by step through the seller until they find the responsible person of the production company.

If the enterprise that produces or sells pirated products is directly sealed off the enterprise, imposes administrative penalties, and decides whether to transfer it to the public security organ based on the quantity and market value of the pirated products. In theory, as long as the case filing standards are met, it is necessary to transfer it to the public security organ for trial.

If the person who produces or sells pirated copies is directly banned, the illegal gains are confiscated, and the criminal law is violated, and criminal liability shall be pursued in accordance with the crime of illegal business operations and infringement of intellectual property rights.

Once this document was issued, local industrial and commercial departments immediately regarded it as one of the most important tasks in the near future and immediately began to actively prepare and prepare for a vigorous crackdown on piracy across the country.

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Chapter completed!