The convoy arrived at the Forbidden City, and the staff of the Forbidden City and CCTV had already made all the preparations.

At the main entrance of the Hall of Supreme Harmony, several people have been set up, and two oil-moving aerial unmanned helicopters are ready.

After the ceremony officially began, William held a grand handover ceremony with the head of the Forbidden City. Li Mu did not participate in the handover ceremony of the cultural relics. He picked himself, the middleman, from it, and left William the opportunity to win the favor of the people.

After the handover ceremony, William and the Forbidden City head delivered speeches on the stage respectively. Both parties' speeches were relatively private. William represented the Windsor family, and the Forbidden City head represented the Palace Museum. Neither party gave a higher and greater background and significance to their backs. He only defined this donation as an ordinary donation ceremony for a private to a museum.

The ceremony was simple, but it was not lacking in solemnity. From the moment the ceremony began, the three official certified Weibo posts, CCTV News, yy portal, and Weibo Titter, began to broadcast live simultaneously on Weibo Titter.

This donation ceremony was not announced to the public in advance, nor was it invited to any other media except CCTV. Therefore, netizens and ordinary people did not hear any news. Suddenly, they saw these three official Weibo live broadcast of the donation ceremony on pictures and texts, and they immediately flocked to pay attention.

William has been very popular in China recently and has attracted much attention and love from the public. Now he has donated cultural relics that originally belonged to China to the Palace Museum, which has won him the favor of the Chinese people. In addition, Li Mu, who just sold a dog's Weibo advertisement yesterday, also participated in the donation ceremony, which made more people pay special attention to the donation ceremony.

At this time, after both parties delivered speeches, the two of them invited Li Mu, the person who was in the middle, to come to the stage and say a few words.

Li Mu then sorted out his suit, walked to the stage, and said with a smile: "I am very honored to be invited by the Palace Museum to participate in the event of the Windsor family donating cultural relics to the Palace Museum. I also thank William and the friends of the Windsor family for their free donation of such precious cultural relics to the Palace Museum in recent years. Especially the origin of these cultural relics is very special. They are all cultural relics in Chinese history, but they are all leaked overseas in different times in different situations and under different circumstances."

Speaking of this, Li Mu deliberately paused and said, "In fact, in addition to honor and gratitude today, I am also very touched in my heart. Due to well-known historical reasons, many precious cultural relics in our Chinese nation are still lost overseas. Even William and friends of the Windsor family can donate the cultural relics lost a hundred years ago to the Palace Museum for free, so that these cultural relics that have been wandering for eight years will be returned home. As the children of China, we actually have such responsibilities and obligations to help our Chinese nation regain the memories lost overseas, the culture and origins lost overseas."

There were not many audiences in the audience. Except for a few reporters, most of them were the management, employees and experts of the Palace Museum. After hearing Li Mu's words, they all applauded, and the applause of dozens of people was even more deafening.

For those of them who have been dealing with cultural relics for half their lives, cultural relics lost overseas have always been a heart-wrenching problem in their hearts, a deep thought that they will never give up. Every time they see a Chinese cultural relics being auctioned overseas, they feel deeply saddened. Whenever a cultural relics lost overseas can return to China through various channels, even if they just return to some private hands in China and become their private collections, they will feel extremely relieved, because that means that the origin of our loss has been found by our compatriots and it is enough to return home.

The applause gradually stopped, and Li Mu said: "Helping the lost Chinese cultural relics to return to China, this should be an obligation that every Chinese child remembers and tries his best to complete. Therefore, I personally, Muye Technology and Taobao Technology companies, decided to establish a charitable fund of public welfare nature. This fund will be invested by me personally, and Muye Technology and Taobao Technology respectively, jointly established by Muye Technology and Taobao Technology. This fund will be committed to bringing home the Chinese treasures lost overseas and retrieving more lost cultural relics as much as possible."

"However, relying solely on me, or Muye Technology and Taobao Technology, the strength is far from enough. Therefore, I hope that every Chinese child can do his part in this public welfare undertaking and help our nation regain more cultural origins and inheritance."

Just as Li Mu finished this sentence, several official titters of the media immediately posted Li Mu's original words, and instantly caused a wave of storm on the Internet.

Li Mu has done many charity and charity projects, but these projects are basically related to people. This time he launched a project specifically for overseas cultural relics. The entry point he chose is very novel. Now he directly took out 50 million US dollars to start the capital in one go. This courage and work is really amazing.

Moreover, out of the 50 million US dollars, 30 million was paid by Li Mu himself, which is almost 250 million RMB!

Thinking of Li Mu selling Li Gouzi’s Weibo promotion resources at a sky-high price of US$26 million yesterday, netizens immediately understood Li Mu’s good intentions.

Those black fans who took the opportunity to slander Li Mu on the Internet and interest groups with ulterior motives were completely slapped in the face by Li Mu's actions. Li Mu made a lot of money with Li Gouzi's Weibo, but he did not keep a penny of the money in his hands. He took it out for charity without any warming up, and he also made an additional $4 million.

Not only that, Li Mu himself is also the major shareholder of Muye Technology and Taobao Technology. The two companies jointly donated 20 million US dollars, most of which should be Li Mu's property.

With this calculation, Li Mu himself paid at least 40 million out of the 50 million US dollars this time.

For a moment, all the rumors on the Internet were instantly broken, and the groups that deliberately vilified Li Mu and fueled the fire immediately encountered counterattacks from ordinary netizens, and all the rumors and slander were immediately broken.

At the same time, Li Mu officially announced that he would jointly operate this public welfare fund at the Palace Museum, and solicit opinions from the expert team of the Palace Museum on the issue of overseas cultural relics repurchasing. Not only that, this public welfare fund will also officially disclose its account information soon, and accept donations from all people, enterprises and units across the country, ensuring that every donation is clear and transparent.

At that time, Alipay will also open an online donation channel. Individuals and enterprises can donate to public welfare funds directly through Alipay. Alipay serves as a payment channel and will not charge any handling fees, ensuring that all donations are transferred to the foundation.

Li Mu has always been a completely open way of doing charity. The account information and the purpose of every penny will be clear and transparent, and will be openly subject to supervision from the whole society. Only in this way can he fully demonstrate his pure intention in charity and public welfare, which is also the root of the people's great trust in his charity projects.

As for corporate donations, Li Mu issued a statement: "In the future, the foundation will recruit 20 strategic cooperative enterprises from the whole society, and Makino Technology will use actual promotion and publicity resources to thank those companies that donate generously."

In addition, Li Mu also announced on the spot: "Makino Technology has obtained the image authorization of the Palace Museum. Soon, Makino Technology will launch the cartoon background, clothing and other virtual props on the Forbidden City theme in the yy show and yy space, and will be open to user purchases. All the income purchased by users will be donated to the charity foundation."

"Taobao will also launch the Palace Museum, which is a well-known cultural relics and peripheral products. We also asked the experts of the Palace Museum to select 54 of the most important, most valuable and representative lost cultural relics for us. In the near future, Taobao will print them on playing cards, and all future sales proceeds of this set of playing cards will also be donated to the charity foundation."

Li Mu knew very well that any charity project cannot rely solely on the public welfare of society. It must have a healthy business model. The reason why veteran immortal projects can be made bigger and better is that in addition to the start-up funds and the spontaneous donations of the people, there is also a very important source of funds, which is the monetization of publicity resources invested by themselves. Many companies want to get the publicity resources injected by Li Mu into veteran immortal immortal projects, so they are willing to buy them from him in disguise in the form of donations. This will not only get substantial returns, but also leave a good reputation and kill two birds with one stone.

Now, the same is true for projects that have lost overseas cultural relics. Li Mu and CCTV have reached an agreement. The two parties will work together to give enough exposure to this charity project to ensure that every company that donates to this project can get a certain amount of exposure and attention. In this way, the enthusiasm of the company to donate will be greatly improved.

Such cooperation seems to be the ones who end up suffering from Li Mu and CCTV. It seems that they are using their publicity resources to generate healing for the entire project. But in fact, Muye Technology itself is an Internet media platform, and CCTV is a traditional TV media platform. Both sides have huge news reporting needs, and the huge number of users is here, and the user's reading needs are also amazingly large.

For large portal platforms, the biggest problem is where to find so many news materials that users like? The huge demand for news reporting is ultimately to find materials and exports. If there is no good news to be written, then if a pig in a certain village loses such news, it may fill it into the website to meet the huge reading needs.

Li Mu remembered that after the rise of various headline apps in later generations, major platforms piled up all kinds of garbage content in order to accumulate enough information, and even formed a special industry. Some rural women who had not graduated from primary schools could earn more than 10,000 yuan a month by mass production of new media information. Li Mu did not mean to look down on rural women, but simply captured the huge demand for information from media platforms from this kind of thing.
Chapter completed!