Just as netizens followed Li Gouzi's Weibo and media companies were following the potential influence of Weibo, several well-known dog food brands around the world received olive branches from the Makino Technology Marketing Department.

No one in these companies expected that Muye Technology would package and sell dogs and its Weibo as a media resource. What made them even more unbelievable was that Muye Technology's quotation was really a bit outrageous.

Five million US dollars, and it is only available on the Li Gouzi Weibo channel. This price is enough for any country in the world to advertise for national-level TV stations during prime time.

What's even more terrifying is that this high price is just the starting price.

However, what these companies cannot understand the most is that they feel that the price of this resource is so high, but at the same time they vaguely feel that this seems to be a good opportunity that cannot be missed.

As a result, major enterprises held emergency meetings to discuss the feasibility of this cooperation.

As everyone analyzes the trend of Li Gouzi’s popularity on Weibo, almost every company that receives an olive branch quickly changed their views.

If you want to ask which dog is the most popular in the world now, there is no doubt that it is the Corgi raised by Li Mu.

Its audience has covered the general public around the world with the competition from the Internet and offline media, countless people who raise dogs, as well as those who want to raise dogs. At this moment, it is all paying attention to Li Mu's Corgi. There is no doubt that it will bring a powerful role model to people who raise dogs around the world.

Li Gouzi's role as a role model has become prominent now. Since Li Mu established his own Weibo for it, there have been a large number of ordinary people who raise pets on Weibo and Twitter to open personal Weibo for their pets. Everyone is following Li Mu's approach and thinking that opening a Weibo for their pets is a very fashionable and interesting thing.

In addition, the pet dog markets in countries around the world also undergo tremendous changes overnight. Corgis have become extremely popular, and their prices have continued to rise, and have even been hyped up to more than ten times or even higher than usual.

The reason for such an outrageous price increase is mainly because the breeding of pet dogs is a process that cannot be accelerated manually. Before that, Corgi was just a niche breed, and no one expected it to become popular overnight, so there were very few Corgis available for sale on the market.

After the dog became popular, people's demand for Corgis quickly increased more than a hundred times, so Corgi breeders also seized this wave of business opportunities and kept raising prices.

From this point alone, we can see that dogs have now become the dog with the strongest ability to sell goods in the world.

After analyzing the influence of dogs, those dog food brands began to change their attitudes. They suddenly felt that in the face of such a powerful world influence, its exclusive title of dog food and twelve promotional Weibo a year, the business opportunities contained in it must be unimaginable.

If under normal circumstances, if you want to deliver product advertisements globally, the cost is high enough to prevent them from going to the point, but now the dog is an opportunity to make a big difference. Now the whole world is paying attention to it. If the whole world knows what brand of dog food it eats, then for this dog food brand, it will be known to everyone overnight.

Compared with this, the price of 5 million US dollars is so cheap that it is a bit too cheap.

So, after a few hours of the olive branch was thrown out, these companies in different time zones called back to Muye Technology, expressing their strong interest in this cooperation without exception.

Makino Technology had already started preparations for online auctions when the olive branch was just thrown out.

The technical team first used Taobao's auction code and the artist's redesign of ui and elements to create a Weibo auction page. In order to facilitate the participation of these overseas companies, they connected paypal as a payment channel.

After receiving affirmative answers from these companies, Makino Technology announced the auction rules.

The rules are actually very simple. Each company pays a deposit of one million US dollars to Makino Technology through paypal. The auction is at the base price of five million US dollars, between five million and ten million US dollars. The minimum amount for each increase is $100,000 US dollars. If it is high, it must be an integer multiple of $100,000;

When the base price is more than $10 million, the minimum amount for each additional price is $200,000;

After the auction begins, all companies participating in the auction can bid and raise the bid at will through their auction backend. After the auction is successful, the party that successfully wins must pay all the money to Makino Technology through paypal within 24 hours.

If the payment is not paid within 24 hours after the auction is completed, it will be deemed to be waived, and the deposit of one million US dollars will not be refunded, and the company has no right to participate in the next bidding.

After the announcement of this rule, all companies were ready to win the target in one fell swoop while they were even scammering their hands, preparing to win the target in an online auction.

So every company began to urgently discuss its own reserve price and bidding strategies.

Canada's desire is currently the most well-known top dog food company in the world. However, its company has always focused on offline and vertical promotion strategies. It almost never chooses large and wide media channels for promotion. Instead, it focuses on pet hospitals, pet supermarkets, pet magazines and columns, and creates its professional and high-end brand image in these vertical occasions.

They feel that Li Mu's Corgi are indisputable kings in terms of identity, bloodline, status, and attention. This is of great help to their high-end brand image. Therefore, the auction base price they set is 10 million US dollars. If a competitor offers more than 10 million US dollars, they are eager to give up in theory, but if the opponent offers more than 10 million US dollars, they are Mars, then their base price can be raised to 13 million US dollars.

Mars, the UK company is the largest candy and pet supplies company in the world. Its pet food series is cheap and has a wide audience. The discussion on operating is that it likes to lay its pet products and publicity in every large store, and search for potential customers from ordinary users in the most down-to-earth way.

In the view of longing, they could theoretically accept that other brands could get the resources auctioned by Makino Technology because of their high prices, but they could not accept that the resource was eventually returned to Mars. So once Mars comes in, they will have to strive to get to the end with Mars.

Mars' routine is very simple. They only have one purpose. They must take over this publicity resource anyway, because once taken away by their competitors, it may bring a large number of audiences, orders and sales to their competitors, and ultimately lose valuable market share.

Judging from their size as big as a giant, as long as the competitors can afford it, they can also afford it.

While everyone was ready to bid, Li Mu was in the Forbidden City, together with Prince William, conducting a rehearsal with the person in charge of the Forbidden City and the director of CCTV.

There are two themes that want to highlight this donation ceremony. One is that Prince William wants to donate cultural relics that originally belonged to China to the Palace Museum on behalf of the Windsor family; the other is that Li Mu also took this opportunity to call on all Chinese people to help China's lost cultural relics returned to China, and cooperate with the Palace Museum and CCTV to establish a special foundation.

If you really want Chinese people around the world to pay attention to the death of veterans and the loss of cultural relics, you must have a propaganda plan that can impress them. Therefore, CCTV's documentaries have become the top priority.

However, Li Mu's participation in this is not very high. The whole arrangement is that when donating, Prince William and the head of the Palace Museum are mainly for donating. One of them gives and the other accepts, and they go through a regular donation ceremony and speak in turn. As Prince William's friend and the middleman in the entire donation time, Li Mu just needs to show his face.

As for the subsequent promotion of "helping the lost overseas cultural relics to return to China", the head of the Palace Museum first faces the camera and introduces the general situation of the current loss of cultural relics from China overseas, and then uses some more important cultural relics to arouse the patriotic sentiment of the audience. At this time, Li Mu made an appearance at the right time and announced the establishment of such a private charity organization.

After sorting out the entire process and performing rehearsals, Li Mu came out of the Palace Museum without any delay and took a bus to Rolling Stone Records in Yanjing's recording studio. The top musicians who signed the Rolling Stone contract were waiting in the recording studio for a long time.

On the way to the recording studio, Li Ziwei introduced Li Mu to the current progress of work before the auction. She said: "Mr. Li, we have contacted a total of ten companies, all of which expressed their willingness to participate in the auction, and all paid the deposit through paypal."

Li Mu nodded and asked her: "When will the auction start?"

Li Ziwei said: "Yanjing time tonight."

"Okay." Li Mu smiled slightly and said, "Then wait and see how sincere these companies are."

Li Ziwei said: "By the way, Mr. Li, the marketing manager of Mars sent us an email saying that Mars is willing to skip the auction process and directly purchase our promotion package for $12 million. What do you mean?"

Li Mu smiled and said, "Of course I refused. Auctions are much more fun than buying and selling in one go."

Li Ziwei said: "But $12 million is already very high, right? If it is really at auction, it may not be able to get the price. Maybe Mars Group can solve the battle with $78 million."

Li Mu waved his hand and said confidently: "It doesn't exist. This kind of public auction can make them more and more panic and nervous. Moreover, the resources we provide are so attractive that these big companies should not be willing to let go. I have a premonition that this online auction will get a result that shocks the whole country or even the whole world!"
Chapter completed!