Twitter itself is a pure web product, with the core of it publishing information and displaying information flow through the web. The overall development difficulty is not high.

If you are developing a website, you generally need to have a front desk and two to three back desks. The front desk is the site's own display page, one author's backend for the author to upload works, one backend for the editor to manage works and major website recommendations, and one backend is used to monitor website data.

Since Twitter is within Makino Technology's own big data architecture, it only needs to develop an additional management backend in addition to the front desk.

Makino Technology has long had large web products such as yy.com, yy space and blogs, so it not only has strong advantages and accumulation in product development and technology construction, but also saves a lot of effort in the underlying architecture. It also has a strong data processing center, so it is very easy to support such products to be launched.

Overall, Chen Tong told Li Mu that Twitter only needs to wait for more than a week, no more than ten days at most, before it can start the internal test.

In the last life, Sina decided to develop Weibo in July 2009, and the internal beta version was launched in August of the same year. From this, it can be seen that for large companies, the development of a web product is actually not a big project at all.

After Li Mu got this time point, a bad idea came to his mind. He said to Chen Tong: "Microsoft is plotting to re-take the social route. I guess they want to re-take the msn and its series of companions. Based on your understanding of Microsoft, where do you think they will start from?"

Chen Tong asked in surprise: "Does Microsoft really want to re-do msn?"

Li Mu said: "I am not 100% sure, but I can be at least 80% sure."

Chen Tong nodded slightly, pondered for a moment, and said to Li Mu: "Although Microsoft has strong strength, it does not have a strong Internet product launch channel. If you push msn directly at the beginning, in front of YY, it is like Sun Wukong under the Five Elements Mountain. The pressure is too great, so I feel that Microsoft may find an entry point from other aspects that can make a big move."

Li Mu said: "In other aspects, what I can think of now is social games, portals, online music and blog platforms. Social games require social software to be used as the soil, so it is impossible to develop this first. The traffic of the portal is very full. In the era of information explosion, the homogeneity of content is also very serious. It is difficult for the msn portal to develop in a short period of time. As for online music, I think it is even more out of the way. Yytunes has a mango-me player supported, and Microsoft cannot shake it at all, so I think Microsoft may enter from blogs or from other fields we don't know yet."

"Blog..." Chen Tong said: "In fact, after this period of operation and the data comparison of your last short blog, we can already draw a conclusion that it is difficult to fully popularize blogs. Microsoft's blogging choices are a bit biased at this time."

Speaking of this, Chen Tong asked Li Mu: "Do you think Microsoft has chosen the same direction as us and lighten the blog?"

Li Mu smiled and said: "Every company has its own exploration stage. Only we know the pits we have stepped on when we cross the river. They still have to walk it again to find out. With Microsoft's usual routine of doing things, I don't believe they can cross the current blog and go directly to the Weibo."

Chen Tong nodded slightly, breathed a little relieved, and said, "I have been busy with the stereotype and development of Twitter during this period. I feel that this is a new social product direction, and it is relatively fast-paced. The remarks and opinions of all users around the world are gathered on Twitter, just like everyone is making a dish for users to choose, and every user is eating a completely customized buffet. Such a product model has a huge sense of freshness and attractiveness to users, so it is extremely important to seize the initiative. If we lose the initiative, even if we have yy as support, it will be difficult for us to rise against the trend."

Li Mu agrees with Chen Tong's statement. Tengxun QQ's strength is 10,000 streets higher than Sina's, but on Weibo, it cannot shake the status of Sina Weibo even if it lives or dies. This is the importance of the initiative.

In addition, there is another very important reason why Sina Weibo has stood invincible in the era when Weibo is popular, which is their star resources.

As early as the blog era, Sina had many celebrity bloggers. These celebrity bloggers are basically big names with their own traffic in the entertainment industry. Even if they are not ranked first, they will at least be in the first and second lines. Therefore, when Weibo's self-media started, such opinion leaders with their own traffic can have a strong volume-drive effect, just like sponges with extremely strong water absorption effects, which can quickly and largely absorb users.

When Tencent wants to catch up, the celebrities have basically taken root on Sina Weibo, so they are extremely passive as soon as they start. In addition, the product experience is not good enough, and the subsequent operation cannot be achieved. So, let alone catching up with Sina Weibo, it is difficult to connect close to the sky, and in the end they can only be left alone.

However, Li Mu now has a good foundation. Celebrities from mainland China, Hong Kong, Macao and Taiwan, as well as neighboring countries such as Malaysia, Singapore, Japan and South Korea are all very close to Makino Technology. They have long started operating their own post bars and later also operate their own blogs. They have a large number of fans in Makino Technology's product system. If Makino Technology's Weibo, that is, Twitter, are online, these stars can be converted into big V users of Weibo as soon as possible.

As for Europe and the United States, Makino Technology has the online music dominant product, which is a top-notch online music product. There is definitely no problem in ordering singers, and the movie stars themselves are not worried at all. After all, with the Spielberg line, Hollywood stars should give some face. In this way, stars in Asia and Europe and America will join Twitter as soon as possible and establish an unbeaten position from the beginning. By that time, even if Microsoft wants to turn around and catch up, it will be hopeless.

...

At this time, Microsoft was still trying every means to explore the true meaning of "twitter business unit".

The reason why I have always been obsessed with Makino Technology's Twitter business unit is because the situation that Microsoft is most worried and least wants to see at this moment is that its identity when Twitter debuted is a social product. Microsoft is much worse than Makino Technology in socializing. In the current situation, it is very difficult to steal a wave. If Makino Technology has new products in this field online, then Microsoft's preparations may fail.

Although Microsoft is a giant in the software and operating systems field, its foundation in the Internet industry is really average. Compared with Makino Technology, it is almost a day.

If the entire computer industry is projected into the physical industry, hardware manufacturers are like real estate developers. Every netizen's residence is closely related to them. Whether it is renting a house or buying a house, it is inseparable from the buildings built by these developers;

Companies like Microsoft that focus on developing operating systems and underlying software are like leaders in the home soft decoration industry. Netizens’ homes need to use the floor they provide, the lighting they provide, kitchen appliances and bathroom toilets they provide;

Pure Internet companies like Muye Technology do not participate in the competition in the above links. Muye Technology provides users with TV, phone and mobile phone at home. After all, houses are naturally more important to users. But it is undeniable that the closest to users are mobile phones, phones and TVs, because these include entertainment, social and information needs in people's daily lives.

As the godfather of the entire Internet industry, no company is closer to users than them, and no company has a better relationship with users than them. Therefore, Microsoft's senior executives attach great importance to Twitter and thought of various solutions, but they were unable to explore the true identity of the Twitter project.

However, they never dreamed that their social plots had been seen by Li Mu, and all this was due to their vice president. If he had not shown too much attention to the Twitter project in front of Li Mu, Li Mu would not have been suspicious of Microsoft's current intentions.

At the internal discussion meeting of Microsoft, the new person in charge of the msn business unit reported to Bill Gates: "We have studied the current blog business of Makino Technology and can basically conclude that Makino Technology has not made any efforts in blogging globally. Their main blog market is in China, at most it is the Chinese user market. It has not actively promoted to the non-Chinese market. Now overseas users are basically natural. Since there are not enough famous non-Chinese bloggers, their foundation in the overseas market is still very weak. This is a good opportunity for our blog products to enter."

Bill Gates carefully looked at the development of Makino Technology blog at this stage and also agreed with the view of the person in charge of the MSN business unit. At present, Makino Technology's product line is too wide, just like a country's front line is too long in war, and there will inevitably be weak links. It seems that Makino Technology's weak links at this stage are on the blog.

Microsoft's preparations on blogs this time are very sufficient. They not only developed msn-blog, but also developed a supporting blog editor. This set of editors is really easy to use for blogs. It is undeniable that Microsoft is definitely the world's top-notch in the research and development capabilities of tool software.

The most awesome thing is that Microsoft's team has also made this editor a plug-in that supports office. Users can directly import the original office file into the editor, and the editor can directly convert it into a blog and publish it. Moreover, all formats, pictures, tables, hyperlinks and other information can be completely restored on the web. Whether it is word, exel or ppt, the effect is very perfect.

Microsoft is very satisfied with this editor and the accompanying office plug-in, thinking that this thing is a stroke of wonder. However, if Li Mu sees this thing, Li Mu will definitely give it all his contempt.

This is indeed the routine of a group of engineering men doing things. They like to use complete sets of engineering solutions to solve all needs. The simplest thing is that when a liberal arts student works in the pet market, they will think of designing cute pet clothing, leashes, pet toys and other pet supplies. The research direction of engineering men is completely biased from the skill tree. They will develop automatic water dispensers, automatic feeders, automatic cat litter boxes and automatic dog walking robots, and go further and further on the road of automation...

Microsoft has not figured out one thing that people are not enthusiastic about blogs enough, not because the blog is too troublesome when operating it in specific ways. The two points that hinder the development of blogs are the ones that the authors are too troublesome to conceive, and the other is that readers are too troublesome to read. These two points cannot be solved simply by tools. It solves the automated editor, but it is just scratching the surface and cannot find the key points.

Makino Technology's Twitter and Microsoft's blog pairing editor have become super weapons that are secretly developing in both hands. At this time, the time when the two sides' super weapons are put into the battlefield is infinitely close...
Chapter completed!