The next day, the first thing Li Mu did when he arrived at the company was to notify Chen Tong and ask him to bring his plan to his office.

Chen Tong has been nervous since he called Li Mu last night. When he learned that Li Mu was going to see him, his nervous mood became even stronger.

Chen Tong himself knew very well that Li Mu should not like him very much, which had a lot to do with his inability to distinguish the situation. Based on this, Chen Tong was not very confident in the product concept of his light blog. He was afraid that as a content worker with no product experience, blindly trying to design products would lead to misunderstandings that he could not see clearly, and he was even more afraid that his products would be denied by Li Mu. After all, Li Mu can be regarded as the top product manager in the entire Internet industry. His light blog can be said to be a real show of his skills.

He came to Li Mu's office with a tough bullet. Chen Tong even looked at each other and felt very stressed, so he could only force himself to be calmer and asked politely: "Mr. Li, are you looking for me?"

Li Mu nodded, got up from the office chair, and said to Chen Tong: "Come on Teacher Chen, sit on the sofa and chat."

As he said that, Li Mu had already walked to the sofa first.

Chen Tong hurried over and arrived opposite Li Mu. Li Mu did not sit down, and he didn't dare to sit first, so he just stood still.

Li Mu smiled and said, "Sit down, Teacher Chen, don't be so reserved."

Chen Tong responded to the words "good", but his body still sat carefully before seeing Li Mu sitting down.

After sitting down, Li Mu asked a subordinate of Li Ziwei to send two cups of coffee in and said to Chen Tong: "Teacher Chen, I have carefully read your product plan."

Chen Tong stared at Li Mu with his eyes and asked nervously: "Mr. Li, what do you think? Are you too superficial? I don't understand products very well, and I don't think clearly in many places..."

Li Mu waved his hand and said, "It's not superficial. On the contrary, I think your research direction and ideas are not only correct, but also in-depth."

After getting Li Mu's affirmation, Chen Tong finally breathed a sigh of relief. Before this, what he feared the most was to be denied, but now it seems that this concern can be dispelled.

So, Chen Tong said humbly: "Thanks to Mr. Li for his recognition, but I do have many things to learn in depth."

Li Mu looked at him and smiled and said, "Teacher Chen, I am very happy to see your changes now. You have now changed from 'doing content you think is good' to 'doing content you think is good'. This is a very good signal, because entrepreneurs can be cultural people, philanthropists, artists or experts and scholars in various fields, but they must be a businessman in essence."

After a pause, Li Mu said again: "Look at us there are all kinds of entrepreneurs around us, and there are many high-quality talents among them. They are very influential big-name figures in their respective fields. But if you really start a business, most of them will not escape the fate of failure. The fundamental reason is that you have not really become a businessman."

Chen Tong nodded frequently and said, "Mr. Li is right. People who make content should not only make high-quality content and in-depth content, but also make content that users like to read, with stronger communication and more thorough market-oriented content. This requires our content workers to first change their thinking, not to do content they think is good, but to do content that the market thinks is good, or content that has more commercial value."

"That's right." Li Mu agreed: "Full understanding of market needs and catering to market needs is the core of commercial development. Through your product solutions, I believe you have this awareness now."

Chen Tong said: "Many parts of my product plan are not perfect enough. I wonder if Mr. Li has any suggestions?"

Li Mu said: "I agree with your concept of slimming the content of blog content. At this stage, our users are facing too many temptations. Apart from games, it is difficult to have any product that allows users to focus and exclusively use for a longer period of time. In this case, users will gradually lose patience with long blog content, and slimming the blog is imperative."

Speaking of this, Li Mu changed his mind and said, "However, there are two specific ways to reflect this idea. One is to directly lose weight on the current blog, and the other is to directly use this concept as the core to create a new product. So which one do you prefer?"

Chen Tong thought for a moment and said, "I tend to be the former because the current data of the blog is on a downward trend. If we create a new product alone, it will inevitably cause a greater blow to the blog. In that case, the blog itself will become even more useless. This way of hitting the right hand with the left hand will cause some waste of resources."

Li Mu said: "I personally prefer the latter."

Chen Tong asked curiously: "Why?"

Li Mu said: "Because it is always easier to extract essences than to be transformed, and the refinement will be more adaptable."

Seeing that Chen Tong could not quite understand his meaning at the moment, Li Mu said, "Are you talking about the topic? Does Teacher Chen know a lot about military affairs?"

"It's okay." Chen Tong said: "When I was in the portal, I had some active and passive contacts due to professional reasons."

Li Mu nodded and asked, "Did you know that the United States once developed a supersonic reconnaissance aircraft with the model SR-71 nicknamed Blackbird in the 1960s?"

"I know." Chen Tong said: "This aircraft is very legendary and military fans all over the world like it."

Li Mu nodded and said, "The reason why Blackbird is regarded as a god by military fans all over the world is not only because of its advanced appearance design, but also its unparalleled flight speed and flight altitude, powerful variable circulation jet engine, epoch-making titanium alloy fuselage, advanced radar reflection coating and characteristic pilot pressure flight suits. Logically speaking, such a powerful product, the United States should have always been in service in the army, but in fact, this thing was completely retired from active service as soon as it entered the 1990s. Do you know why?"

Chen Tong thought for a moment and said, "I have seen some analysis before. The main reason should be that the use cost of black birds is too high."

Li Mu nodded and said, "The cost is one aspect, but there are many other reasons. For example, in the 1960s, the speed of the Blackbird was almost exceeding all fighter jets and even air-to-air missiles. However, by the 1990s, the advancement of missile technology had greatly reduced the advantage of the Blackbird's speed, which made the Blackbird begin to bear increasingly greater threats. If the S300 air defense missile was officially installed in the 1980s, it would basically be accurate if it hits the Blackbird."

After a pause, Li Mu said: "For example, the continuous development of satellite technology has also made Blackbird's reconnaissance capabilities increasingly useless. In this case, why are such an aircraft still remaining if it is not retired?"

Chen Tong finally understood what Li Mu meant.

At this time, Li Mu said: "However, although the Americans retired the Blackbird, the various top technologies and technologies they accumulated from the Blackbirds have been refined and continuously used. You see, many of the weapons and equipment currently in service in the United States have the shadow of the Blackbird, b-2 bomber, f-22, f117... So you see, although the Blackbird is gone, its advantages have been inherited and carried forward in other products."

Chen Tong hesitated for a moment and asked Li Mu a little confusedly: "Mr. Li, I understand what you mean, but, did we just give up on the blog?"

Li Mu smiled slightly and said, "Americans have not completely given up on the black birds. Except for the Nasa who retained one or two of the existing black birds for various experiments, they have basically entered the Flying Museum. No matter which Flying Museum is in, it is a treasure of the museum. Therefore, we will not completely give up on the blog. We will continue to keep it, but we will stop importing resources to it. Strictly speaking, it is free stocking, not giving up."

Chen Tong asked tentatively: "If we put the blog aside, will we focus on cultivating light blogs next?"

Li Mu nodded and said without a doubt: "That's right! The blog stopped supplying blood and entered the natural stocking stage. Then we will do our best to develop your "light blog". But to be honest, your "light blog" seems to me, but in my opinion, your "light blog" is just a semi-finished product. You only solved what kind of content you should guide users to create, but did not solve how to guide users to carry out special social interactions based on this lightweight content."

Chen Tong blurted out, "Social?"

"Yes." Li Mu said lightly: "Think about what kind of thing is a blog? Blogs are like classrooms. Every blogger is a teacher who keeps talking in class. He sings a 40-minute show for 45 minutes in a class. Moreover, other students are not allowed to express opinions during this period. Then the remaining five minutes are left for students to ask questions or interact with students. Look at the current celebrity blog. When you write articles of thousands of words, readers either leave before reading them, or leave after reading them, and at most likes and leave a message. Readers are not only unable to interact with bloggers, but also difficult to interact with other users."

Chen Tong thought about the scene of the teacher teaching in class, suddenly realized it, and sighed: "When you say this, it feels really like this..."

Li Mu continued: "It is precisely because blogs are like classrooms and do not have that light blogs need to break this limitation and shackles. We cannot make it into a classroom, or even make it related to the classroom. We should make it into a social occasion where everyone can express their opinions, everyone can hear other people's opinions, and everyone can establish connections and communicate with each other."

Chen Tong said a little embarrassedly: "Mr. Li, I probably understand what you mean, but I can't think of how this concept should be presented with products."

Li Mu smiled slightly and said, "How to present it specifically, I will conduct more in-depth secondary development based on your light blog, adopt the information flow information display model, and then combine it with a complete follow, friends, and interaction system to socialize your light blog."

Speaking of this, Li Mu looked at Chen Tong and joked: "But the real name of the product cannot be called Qing Blog. This name is not good, but it is too close to the literal relationship of the blog."

Chen Tong hurriedly asked, "What did you call me?"

Li Mu said: "The Chinese name is Weibo. Weibo is the original meaning of Weibo, but we don't promote it so much, so we will use Weibo as a brand new product to promote it to users."

"Weibo..." Chen Tong thought for a moment and said in agreement: "I think this name is pretty good, simple and easy to remember, and catchy."

After saying that, Chen Tong asked again: "Is the English name miroblog?"

Li Mu smiled and said, "I just said, don't have too close contact with blogs or blogs literally. What is the difference between your miroblog and your light blog..."

Chen Tong said ashamedly: "I took it for granted, and thought that the English name could be translated literally..."

Li Mu said lightly: "Actually, I had already thought of the English name last night, so I called it titter."

Chen Tong asked curiously: "Why is it called titter? This word seems a little strange and unfamiliar all of a sudden. What does it mean?"

Li Mu said: "It means to describe a lively scene where people or birds chirping and talking nonstop, which is exactly the same as Weibo, where you say a few words, I say a few words, and everyone talks about it together."

"Twitter?" Chen Tong smiled and said, "This word is really vivid! For native English speakers, it should also feel very friendly, easy to remember, and easy to talk about."

Li Mu asked him with a smile: "By the way, do you know how to translate titter in our language to make it more appropriate for Americans to feel about this word?

Chen Tong asked curiously: "How to translate?"

“**Daotao.”

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Chapter 1488 Weibo & titter (Page 1/1)

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