Chapter 1440 What is an excellent product
In Li Mu's view, with human technology developing like an explosive development, batteries are actually a special area that is difficult to find breakthroughs for a long time.
People have been able to condense the computer equipment that needed dozens or hundreds of tons of decades ago into the size and weight of a book, and even increase the computing power by thousands of times. According to the speed of computer development, a battery as large as a mobile power supply should be able to drive a heavy car to run two thousand kilometers continuously.
But the reality is cruel. The human technology tree has not found a huge technological breakthrough in the field of batteries. All mobile devices are troubled by the unbreakable specific capacity of batteries.
Fifty years ago, the battery could store energy in a kilogram. Nowadays, lithium batteries can only be increased by several times. It is difficult to increase the energy density of the battery. Laptops come with bulky batteries, and the energy storage is only a few hours. Smartphones in more than ten years later, they will basically charge them once a day. If you follow the development speed of computer processing chips, in the era of Apple phones, the battery should be reduced to only one yuan in size and weight of a coin with the same capacity.
It is precisely because the battery industry cannot find a major breakthrough that the service time of lithium batteries exceeds everyone's imagination. Everyone has long been accustomed to rapid innovation. Even contemporary scientists believe that in the near future, someone will definitely be able to find more advanced electric energy storage solutions than lithium batteries. But what's terrible is that lithium batteries are like rubber and have become an inexchangeable part of the industrial field.
Since the invention of the car, there have been more than 10,000 technological innovations inside and outside. People have even begun to try to get rid of the fuel tank and fuel engine, but so far, no car has been able to get rid of rubber.
The more this happens, Li Mu feels that the layout of the lithium battery industry should be carried out quickly. Taking advantage of the fact that it has not yet become the mainstay of the information age, we should quickly dig the source of this industry.
People nowadays have a long way toward lithium batteries, and the popularity of mobile phones is not high, so not everyone can get into lithium batteries. But in the future, mobile phones, notebooks, tablets, power banks, cameras, even flashlights, vibrating small toys, new energy vehicles, etc., no one can leave lithium batteries. Before the industry's favorability is highlighted, resources must be collected into their own hands!
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As always, as the palace of academics, everything here follows its own rules and cannot see any changes. However, the inner Harvard has begun to have some elements different from the usual ones. This is because a very trendy baby is nurturing in Harvard's body, its name is faebook.
With Li Mu's funds, Mark Zuckerberg devoted most of his energy to the incubation of faebook projects. He did not have great ambitions. In the early stage of his business, his greatest wish was to make faebook popular in colleges and universities across the United States and become the new Internet favorite of American college students.
In order to achieve this goal, Mark Zuckerberg has invested a considerable amount of energy and funds to promote Faebook in major universities across the country. He and his ground promotion team plan to travel to all universities across the United States in the next three months to promote Faebook, a trendy college student social product, to college students.
When Li Mu arrived at Harvard, Mark Zuckerberg had just rushed back from New York. The ground promotion team was taking turns to carry out ground promotion work at Columbia University and other universities in New York. Because there were too many universities in New York, Mark Zuckerberg attached great importance to it. Before that, he had been staring in New York for more than a week. This time, he heard Li Mu say he would meet him at Harvard, so he hurried back to Massachusetts.
In Mark Zuckerberg's eyes, Li Mu is his boss, so he came to find Li Mu directly as soon as he arrived at Harvard. As soon as he met, he was very excited to report to Li Mu about the current development of faebook.
According to Mark Zuckerberg, Faebook currently has one million registered users and more than 100,000 daily active users. More than 90% of users are college students. This is not only because the promotional targets are focused on university campuses, but also because college students have more time to get in touch with the Internet, and there is a great demand for social interaction on campus.
Li Mu asked him: "How many college students are there in the United States now?"
Mark Zuckerberg said without hesitation: "At present, the total number of undergraduate and graduate students in the United States is about 17 million."
Li Mu nodded and said, "You have millions of registered users now, accounting for 6% of your total target group in the first phase. The road is still very long."
Mark Zuckerberg said: "Although it only accounts for 6%, judging from our current promotion speed, we can increase this proportion to 30% by the end of the year."
Li Mu held his chin and said, "In almost half a year, from 6% to 30%, this is a linear increase."
Mark Zuckerberg did not understand what Li Mu meant, but felt that Li Mu might not be very satisfied with his goal, so he asked him tentatively: "Mr. Li, if you have any opinions and dissatisfaction, please point them out directly, and I will definitely work hard to correct it."
Li Mu smiled slightly and said, "Don't be too nervous for now."
After saying that, Li Mu said slowly: "On the Internet, good product users have a linear growth. Starting from 10,000 users, they have crossed the 50,000 mark, 100,000 mark, and 200,000 mark, and continue to grow to a million, tens of millions or even billions of marks."
Mark Zuckerberg agreed: "You are right. This is indeed a quality that a good product needs. The total number of users has steadily increased, and there are few bottleneck periods, or even no."
Li Mu sighed: "But this is just a good product, a truly excellent product. The user should have an explosive growth. Its body contains huge energy like nature. Just as a Chinese ancient poem describes, 'Suddenly it is like a spring breeze, and thousands of pear blossoms bloom.' Nature never lets Harvard or even Massachusetts trees extract green buds one after another. It will use its energy to make most of the trees in the entire Massachusetts draw green buds at the same time in a very short time. After a few days, other latitudes and altitudes will also be green in large areas one by one, and the excellent products should be like nature."
Li Mu firmly believes in the theory that "the excellent product is explosive development". Many products quickly occupy the blockbuster market in a very short period of time. This theory is also a rule that must be followed by popular Internet products. Counting forward, there are legends, QQ, Taobao, and later, Weibo, iPhone, iPad, Android, and even Douyin. However, Li Mu did not have the opportunity to experience the era when Douyin became popular all over the world in more than a year.
Faebook itself is also a hit product, but it has not opened the door to hit product in the initial stage. Li Mu knew that Mark Zuckerberg would be able to open this pulse sooner or later, but he still hopes that this day will come faster.
"Excellent product..." Mark Zuckerberg murmured to himself. What I thought of in my mind was the scene when spring comes, when everything is revived at the same time. I have lived for more than 20 years and have long been accustomed to the change of seasons. So I never felt that it was so shocking that everything would recover at the same time. But now when I think about it carefully, it was really an extremely powerful force driving all this behind it. It was that force that could bathe half of the earth in a short period of time under the warm spring breeze.
If it is behind the trees and plants around the world, the powerful nature is driving everything, then what force is driving behind the global Internet users? Or, how can we have such power?
Mark Zuckerberg suddenly looked at Li Mu, and his mind suddenly became enlightened!
Isn’t Li Mu just such a force? Starting from yy, all products have grown in such an explosive manner. The number of users of yy does not need to be set at 10,000, or 100,000. Its development speed is so fast that its stages are standardized by 1 million, 5 million, 10 million, or 50 million.
Compared with YY, Faebook's development speed is more than a little slower. He is also running wildly with his team in a university, school, and school conquering in the United States. Li Mu was almost conquering in one country at the beginning. The gap between them was so big that it made people feel cold.
Mark Zuckerberg then realized that the product Li Mu just said was linear growth, not to praise his work results, but to convey disappointment obscurely! If faebook develops at this pace, it can only become a good product with linear growth, but it will definitely not become an excellent product with explosive growth.
Suddenly, Mark Zuckerberg felt frustrated.
Li Mu saw his loss and did not comfort him, but asked him: "What is your current promotion rhythm?"
Mark Zuckerberg said: "I first divided the United States into several areas, as large areas, and then defined several areas that need to be key breakthroughs, such as the New York university circle that is being promoted now. We are constantly promoting one university after another. Every time we go to a university, we try our best to mobilize the students of this university to make them interested in faebooks."
Li Mu nodded and said, "The approach is correct, but this approach itself is a practice of following the rules. You always feel that every student at each university is an independent closed loop, so you have to open it one after another. So I believe that your current Faebook users are now also a closed loop and a closed loop independent. For example, Harvard students only interact with Harvard people on Faebook, and MIT students only communicate with MIT students. Although everyone is almost separated by a wall, on Faebook, everyone is like two insulated local area networks, right?"
Mark Zuckerberg was stunned and immediately said in shame: "You are right, it is true now. Users are interacting based on schools and rarely breaking the boundaries of schools..."
Li Mu nodded and asked him: "Have you set off firecrackers?"
Mark Zuckerberg was stunned and asked him: "Are you talking about a bunch of firecrackers like China?"
"That's right."
Mark Zuckerberg said: "I played it when I was a kid."
Li Mu said: "In China, there are 100 firecrackers, 100,000 or even 1 million firecrackers, but their essence is no different. They are all independent firecrackers, and then they are connected together with fuses. The ones are called firecrackers, and the ones are connected together are called firecrackers. Since firecrackers are connected together, after you ignite them, they will continue to explode until the last one is left."
After saying that, Li Mu changed his mind and looked at Mark Zuckerberg and said seriously: "But now, you are not setting off firecrackers, you are just lighting firecrackers. A university is a firecracker. You run over, light it, and wait until it explodes, and then click the next one. In this way, how long will it take for you to finish it?"
Mark Zuckerberg looked at Li Mu and murmured: "Mr. Li, what do you mean is that I need to quickly solve all colleges and universities like lighting firecrackers?"
Li Mu waved his hand and said, "I mean, you have to create a fuse first."
Chapter completed!