Chapter 1368 God-level PR
During this extraordinary period of SARS, CCTV presented this perfect performance to all Chinese audiences, and the positive significance and energy contained in it exceeded everyone's imagination.
Every Chinese son and daughter were inspired and inspired by this performance. Even though foreign media tried their best to publicize the severity of the epidemic in China and deliberately smeared the country, the people also saw the efforts made by the country to prevent and control SARS through this evening party. The SARS prevention and control centers and medical staff working hard in the prevention and control centers in the video are the best evidence.
Moreover, the people were subtly relieved by the epidemic in Yanjing. Foreign media and the WHO have been promoting how dangerous Yanjing is, but so many big-name stars still gathered in Yanjing to sing loudly to fight SARS. Even Li Mu, who is worth tens of billions of dollars, appeared on the stage of this evening party. They used their actual actions to convey a potential message to the whole country and even the whole world: Yanjing is not as dangerous as they advertise.
More importantly, this party has created a kind of national cohesion in the hearts of every Chinese child. This cohesion breaks through the barriers between regions and even breaks through national boundaries, allowing every Chinese child who accepts his descendants of Yan and Huang to have the same profound experience. This is a huge value that cannot be measured with money.
After the performance, the Internet was filled with netizens' praise for the performance, and the main base for netizens' discussion was Post Bar!
After this performance, every celebrity post bar participating in the performance ushered in a traffic spike. Their fans flocked to their post bar to post to praise the performance, praise their idols' performance in this performance, and the social responsibility they reflected. Even the number of visits and posts of Li Mu and the four hosts increased several times compared to usual. Among them, Li Mu post bar is the most exaggerated, with an increase of more than ten times.
Many netizens expressed their admiration for Li Mu in Li Mu's post bar, and a few netizens posted on the post bar, saying that Li Mu's voice was a bit like that of an internet singer Muzi, but such posts were almost ignored and were soon overwhelmed by the content of praise like a screen.
In addition, CCTV's traffic in Tieba has increased thousands of times, and hundreds of thousands of netizens have flocked to CCTV Tieba to post, all of which are full of praise and praise;
Some netizens opened a new post bar with the same name as "Fighting SARS". As a result, tens of thousands of netizens flocked in as soon as the post bar was reviewed. It can be seen how important this performance is to the audience.
Because netizens are so enthusiastic, Tieba even had several bandwidth warnings. Fortunately, Muye Technology has its own data processing center, which urgently extracted the redundant bandwidth to support Tieba, ensuring the smooth service of Tieba.
Not only the Internet, but the media also quickly gave great attention and affirmation to the performance.
Alipay has opened a donation account for the "Fight against SARS" charitable foundation and pushed it to Chinese users all over the world through yy. The donation time of this donation account is ten days, and all donations details within ten days will be completely open and transparent. In order to ensure that donations work in a timely manner, Alipay will pay the foundation every 12 hours as a node, and each time it will pay all the amount in the account to the foundation.
After watching the performance, the Chinese people, who were full of national pride, burst into madness during the Taobao Double Eleven in later generations, rushed to log in to Alipay to donate to the foundation, and the speed of the soaring amount shocked everyone.
In the first hour of the account opening, the surging Chinese children donated more than 370 million to this account, and the total number of donors exceeded 5 million. The traditional virtues of the Chinese children supporting each other in trouble were greatly reflected;
In the fifth hour of the account opening, the total donation amount reached 600 million yuan;
In the twelfth hour of the account opening, the total donation amount exceeded 1 billion yuan. Among them, 260 million donations came from Hong Kong, Macao and Taiwan users and overseas Chinese. They donated to Alipay in US dollars through paypal. The donation amount was initiated by paypal and converted into RMB at real-time exchange rates by the central bank;
In the following hours, donations from compatriots from Hong Kong, Macao and Taiwan and overseas Chinese continued to surge with the promotion of paypal payments, and soon exceeded 500 million yuan, and the total number of individual donations in mainland China also exceeded 1 billion yuan;
In less than twenty hours, the amount of this special fund exceeded 1.5 billion yuan;
In twenty-four hours, the total donation amount exceeded 1.7 billion yuan!
The 1.7 billion yuan donation was paid to the SARS Foundation through two settlements within the past 24 hours. The foundation immediately issued a statement on the arrival of funds, and immediately decided to hand over all 1.7 billion to the health department for control. The health department also issued a statement that it would regularly disclose the expenditure details of all donations to the public and accept supervision from the people across the country and overseas Chinese.
From the perspective of the people, the direct impact of this performance is the unprecedented unity of the Chinese people in recent years. People's mentality has really changed dramatically! From the previous fear of SARS, it has evolved into the current fight against SARS! Even if you do not have the ability to directly fight SARS, you have to donate money and materials to support the arduous war between the country and SARS.
When your mentality changes, everything changes!
Overnight, the whole of China entered a completely different state. Although everyone still responded to the government's call and avoided appearing in public places as much as possible, the hearts of the people who stayed at home, companies, units and schools had long since flew out of the walls and doors, gathered together on the spiritual level, and became a huge force.
Among the many donation messages received by Alipay, you often see such notes: Among the donation, xxx yuan is donated by me on behalf of xx. The donor may be the donor's family, relatives, friends, neighbors or colleagues. Although the foundation also has a collection account, for them, queuing up to donate in the bank will obviously waste more time and energy, and will increase the burden of social epidemic prevention. The best way is to donate through Alipay online. Therefore, these people who do not have an Alipay account and do not have an online banking but want to donate a lot, contact their relatives and friends. If anyone has Alipay, they will ask the other party to donate a certain amount on their behalf and then pay the other party cash.
Li Mu specially asked Alipay employees to count all these donation messages, then connect the data to yy.com and broadcast it scrolls on the special page of yy.com. There are as many as one million such donation information, which further demonstrates the unity of the Chinese people at the moment!
An unprecedented performance, unprecedented influence, unprecedented huge donations, the influence brought by this performance is still writing more legends!
The performance was reported in many places across the Taiwan Strait and three places, as well as many overseas Chinese media, and did not hesitate to praise it. All media related to China believe that this performance is a grand event worthy of history for the Chinese people!
Interestingly, the Western media that had previously criticized China on the SARS issue remained silent almost without exception, as if they had no idea that such an exciting performance had occurred in China. They chose to pretend not to report on the performance in any form.
In fact, the reason is very simple. These media have distorted the relevant situation of the SARS epidemic in China before, and there were too many places that could slap them in the face in this performance, especially Li Mu's tough remarks, which made these Western media very depressed. Li Mu's words were not worthy of being, which made them feel like they were slapped in the face.
The most important thing is that Li Mu stood firmly at the supreme point of humanitarianism. Those Western media that distorted the facts could not refute it at all, so the only thing they could do was to pretend not to know, so that at least they could retain their face in front of their own people.
But Li Mu would not let them go.
At this time, yy's strategic importance was fully highlighted.
Western media do not want their audience to know about this performance in China. They can join forces to block news from the public through the channels of print and TV media, but they cannot break through the Internet position, which is deeply rooted in their backyards.
The traditional communication channel is like the French Maginot line of defense, which can only defend against a small number of national borders, but cannot form a comprehensive defense at all. Once the enemy bypasses the line of defense, it can find a breakthrough in other locations. However, yy is not just about bypassing the line of defense and finding another breakthrough. What yy adopts is a comprehensive three-dimensional wrapping style and powerful information penetration ability, just like sitting in the vast ocean, every enemy is just an isolated island in front of it. If you want to defend, it is a joke.
Then, yy sent another push worldwide.
In addition to providing detailed reports on China's performance last night, this push also deliberately translated Li Mu's speech into a multi-language version.
"Li Mu" itself is a super hot word that attracts attention from the Internet at present. Any news related to him will attract the attention of netizens around the world. If it is officially pushed by yy, that would be even more so.
Li Mu's views in his speech really gave Western media a super loud slap, and at the same time, it also gained most Western people with certain independent judgment.
Therefore, in Western society and the Western online world, Li Mu has gained a large number of fans, and many people have publicly discussed Li Mu's views and expressed support for his views.
This also won more favor for China in front of the Western people, because those who support Li Mu all agree with what Li Mu said about "no borders in the face of disease". At the same time, they also believe that China's fight against SARS is not only for itself, but also for the whole world, and the Chinese government has done a very good job.
In the face of this view, those Western media with ulterior motives seemed to have their clothes stripped away in an instant, and the ugliness and discomfort inside were all exposed to the eyes of the people.
When other governments and people continue to work hard to resist the new disease, these people not only do not give any support, but instead slander other countries for their own dirty purposes. The credibility of media people was instantly greatly reduced. Many Western people even condemned and protested the media with ulterior motives on the Internet, which made these media very embarrassed for a while!
While those overseas media that remain neutral reported on this performance, they did not forget to tease the media with subjective intentions. In their words, China used an unprecedented performance to destroy all deliberate attacks initiated by all malicious media. This is simply a god-level public relations operation in the field of public relations that surpasses textbooks in the world;
And in the face of such god-level public relations, those Western media that are usually arrogant and glamorous are not only ugly, but also vulnerable!
Chapter completed!