Li Mu suddenly changed his attitude. From the beginning of free authorization to the high authorization fees from other companies, the outside world can understand Li Mu's real way of playing.

It is impossible to not have money. The reason why I don’t have money at the beginning is actually to make more money later.

Li Mu used a free cooperation method to allow McDonald's and Coca-Cola to spare no effort to promote cooperation between the two parties, which allowed the outside world to truly see the commercial value contained in "Plant vs. Zombies".

When everyone realizes the value of business, its own price will naturally rise.

Wall Street, Hollywood, and Silicon Valley were all inspired by Li Mu. Through Li Mu's strange gameplay, they saw Li Mu's real purpose. Millions of dollars in copyright usage fees could not reach Li Mu's eyes. What he really wanted was to promote his cartoon image to the greatest extent, and his purpose was achieved!

Coca-Cola and McDonald's submitted a satisfactory answer for Makino Technology. The cartoon image of Makino Technology has been vigorously promoted offline. Coca-Cola and McDonald's also relied on the cartoon image of Makino Technology to quickly establish a huge difference from competitors. At the same time, using gamers' love for this game, greatly increasing their sales.

A well-known American business media wrote that Li Mu had to think deeper and farther than all Internet practitioners. When others could only see the surface, Li Mu's vision had already seen through the core. The cartoon image of "Plant vs. Zombies" has been sufficient to support a huge series of brands after this offline this time. The valuation given by the well-known American brand laboratory is that at present, every business behavior alone is worthy of research and study by all entrepreneurs.

Both Microsoft and Sony were shocked by the high guarantee fee proposed by Li Mu. Both sides wanted to refuse Li Mu directly, but both sides were worried whether their competitors would agree to Li Mu's conditions and thus exclusively occupy the game in the field of console games.

Although the environment in China is very poor in the console market and genuine game market, the soil in overseas console market and console game market is still very fertile. It is normal to sell dozens of popular games or millions of copies.

Moreover, from the person in charge of these two console platforms, "Plant vs. Zombie Online" is very easy to transplant from mouse games to controller games.

The real "Plant vs. Zombies" is a touch screen game, but considering that its operation is very simple and basically does not require multiple touches, it takes almost no effort to port it to the PC end, and it has no impact on the operating experience.

Now, it is not difficult to port "Plant vs. Zombies" to the console. The interface of this game is a grid layout, which is basically no different from games like Tetris and Bubble Hall, so most operations can be performed with a handle. As for the operation that requires a mouse to collect sunlight, it can be directly changed to a button on the handle and can be collected with one click.

The transplant is simple, easy to operate, and has a strong interest, so Microsoft and Sony are optimistic about the performance of this game after it is ported to the console platform. The more this happens, the more they are worried that their opponents will take the lead. However, Li Mu's asking price is really too bad, which makes people confused.

In addition to console games, various clothing, food, daily necessities, and toy peripheral manufacturers are all seeking cooperation with "Plant vs. Zombies", but every company that gets a quote has a common view: Makino Technology is really black, and it is not ordinary black, and the offer is so high that it is beyond imagination.

However, Li Mu did not make any loosening at all, and he looked down on small profits, so he would rather not make any profit than make any regression in the price. Let these companies consider it themselves, pay if they think they can cooperate, and say goodbye if they can’t cooperate.

...

When "Plant vs. Zombies Online" became popular all over the world, the situation of SARS in China was still serious.

Thanks to the country's timely disease control measures, the development speed of SARS is much slower than in the previous life, but it is still impossible to completely avoid the spread and deterioration of the epidemic.

The number of confirmed cases in Yanjing continued to increase and soon reached double digits. The health department began to enter a state of emergency. All primary and secondary schools were temporarily suspended. The whole society implemented the policy of isolation and treatment. There were cases of people being isolated from the whole building because of fever. However, no one opposed it. In the face of the disease, it was not a time to play tricks. This big thing is understandable by most people.

Recently, there have been occasional sad news that some medical staff who are struggling to fight SARS have dedicated their lives because they are infected with SARS.

CCTV launched a news special episode of angels in white during SARS. Among them, there are not only medical staff who are fighting against SARS on the front line, but also medical staff who are infected with SARS because of work and are treated in the hospital. There is a female head nurse in the south. After working continuously on the front line of SARS for 60 or 70 hours, she developed a fever. After isolation, she was diagnosed with SARS. When CCTV reporters took a photo through the glass window, she was still lying on the hospital bed and waving to the camera, but two days later, she closed her eyes forever.

This news special caused a huge sensation in society, making a large number of people who were panicking SARS truly realize that at this critical moment when everyone was retreating, countless angels in white were still risking their lives to rush forward. After the show was broadcast, CCTV received a large number of consultation calls, and many ordinary viewers hoped to donate money to the relatives of the head nurse to express their feelings.

So CCTV decided to plan a large-scale cultural and artistic evening party. The evening party was the theme of SARS fundraising, and called for donations was second. The most important thing was to mobilize the determination of the people to unite and work together to fight SARS through such cultural and artistic evening party.

Since Li Mu is currently the most popular and most popular private entrepreneur in China, the first entrepreneur guest to be invited by CCTV to participate in the fundraising party is Li Mu.

Li Mu was pleased to be invited.

I didn’t donate blindly before, just to wait for senior officials to reveal my attitude. In the face of such a major event, if the country does not need private donations, the official will naturally not accept it. In this case, it will probably bring some unnecessary negative impacts. Now, CCTV has already expressed its attitude with practical actions, and naturally it must support it.

So Li Mu, Chen Ze and Cai Zhengmao, decided to meet and talk about Wanying Real Estate and the donations from CSC Club.

Li Mu had no time to run to the racing stadium, so he set the location at Wanying Real Estate, and happened to talk to Chen Ze, Song Liang and Wei Lan about the donation of Wanying Real Estate.

Chen Ze was originally at Wanying Real Estate. In order to attend the meeting, Cai Zhengmao also drove from the racing stadium to the office building of Wanying Real Estate.

Everyone gathered in the conference room. Li Mu informed everyone about the invitation from CCTV and said: "The SARS matter is very important. CCTV will hold a fundraising party publicly this time. In my opinion, the biggest goal is not to raise money, but to call on the whole nation to fight SARS together. Therefore, the more united the party can be, the more positive the mentality of ordinary people will be of this party, so we should try to be more positive."

Song Liang asked Li Mu: "How much is Muye Technology and Taobao planning to donate?"

Li Mu said: "At present, the two companies are scheduled to donate 10 million yuan each."

"Okay." Song Liang nodded and said, "Then Wanying Real Estate will donate 10 million."

Li Mu said: "Muye Technology and Taobao each donated 10 million yuan, and Wan Ying also donated 10 million yuan. In this case, it would be 30 million yuan. At that time, all of these 30 million yuan will be donated to the disease control department and used as funds for the fight against SARS."

In the last life, Xiaotangshan SARS Hospital was the key facility in the fight against SARS. It specially chose to build a hospital specifically for resisting SARS and treating SARS patients in a sparsely populated suburb. It also created a miracle at that time. A hospital was built and put into use in just over a week. This speed shocked the country and abroad.

In Li Mu's memory, projects like Xiaotangshan SARS Hospital are very smart and responsible emergency projects. Although these are funded by government funds, if private funds are involved, they will inevitably improve the overall level of key facilities to a higher extent.

After Wanying Real Estate also decided to donate 10 million yuan, Li Mu told Chen Ze and Cai Zhengmao: "The investment in the CSC club is too large, and the return cycle is relatively long. In my opinion, we will not use the main donation of the CSC company this time, and instead call on club members to donate together."

Chen Ze said: "The club itself can donate part of it. The funds are not a problem. If it really doesn't work, we can make up some in private. At such a critical moment, we must set a good example."

Li Mu waved his hand and said, "Charity should be done based on the actual situation. Sometimes it is not necessarily a good thing to be a good thing. If the company itself is losing money, there is no need to make a strong donation, otherwise it will bring a negative demonstration."

After a pause, Li Mu said: "If the CSC club is still making great contributions while losing money, it is easy to push other companies with poor business conditions to an embarrassing position where moral kidnapping will be awkward position. People who like moral kidnapping will ask them why they don't donate money. If they explain that they are still losing money, then the moral kidnapping people will probably use us as a case. For example, when the CSC club has donated money for losses, why can't you donate? In that way, it will be very harmful to these companies."

Chen Ze nodded and said, "What he said makes sense. After all, enterprises should focus on their own development. Those who are capable should work harder, and those who are not capable should not be discouraged. However, if they are slapped in the face for the sake of social responsibility, or even drag the enterprises into a deeper quagmire, this does violate the humanitarian spirit of donation."

Li Mu said: "Our club has invested more than 200 million yuan and is still continuing to invest. Although the amount of membership fees we recovered on the books is not small, some of them must provide equal value services to members. Therefore, if we audit the club's revenue from the financial level, we must deduct the cost of this income. From this point of view, our core business may not be able to recover all costs in the next five years. It is indeed not a good demonstration for companies to take the lead in donating money like this."

Speaking of this, Li Mu asked: "Our members have a very strong intention to donate, right? They seem to have been taking the initiative to say that they want to donate."

Cai Zhengmao nodded and said, "Now the members of our CSC club have a very strong intention to donate. Many members have consulted me more than once."
Chapter completed!