Li Mu did not lie to Robin when he said he didn't want to be a search engine.

If you were reborn for ten or eight years, search engines must find a way to do it. This thing is a super urgent need for the Internet. In a sense, this thing is more irreplaceable than instant messaging. Ten or eight years ago, Google was not born, let alone Baidu.

But now, Google has formed a monopoly around the world, and Baidu has a considerable climate in China. What's the point of doing a search engine by itself at this time?

What's more, search engines are really a field with very high requirements for technical strength. Now they are starting to start and have a long way to catch up. The ideal situation is to suppress Baidu and become the number one in China. However, if you want to fight against Google's old business around the world, Li Mu has no other idea except hehe.

Based on such a market environment, Li Mu really doesn't plan to do the search engine business by himself, but if he has the opportunity to plant a flag, he is still very happy.

Now there is little possibility of going to Google to plant a flag. Even if it is possible, the cost is probably too high. So Li Mu thinks it is better to plant a flag on Baidu. Yiting.com is really not of great significance to him, but it is of great significance to Baidu.

Moreover, Baidu's valuation is not high now and its premium ratio is not high. If Yiting.com can get a good replacement offer, it is completely willing to sell it and exchange it for Baidu shares.

The question is, how many shares are Baidu willing to sell to replace Yiting.com?

In Li Mu's opinion, if you are less than 10%, you can be exempted from negotiations, but you will not agree to the 10% yourself. The ideal replacement price should be between 15% and 20%.

Baidu is not the Baidu after it went public, nor is it the Baidu that Google launched the Chinese market, the only one that is the only one that is the only one that is the only one that is the only one that has been the only one that has been launched by Google.

Yiting.com is not a simple music audio-visual website. It has huge traffic, strong reputation and user stickiness. It is seamlessly connected with Tieba and Taobao. Most importantly, it has the authentic authorization of various record companies.

For those record companies, there are too many pirated music online and they can't beat it. Li Mu happened to be able to create stars on yy and Taobao, help them increase their influence, and help them sell albums and peripheral derivatives. In other words, Li Mu is now a super big boss in the entire entertainment industry, so everyone has authorized the genuine version to his Yiting.com. Although this authorization does not have much practical value, because it is legitimate, the brand value is much higher and it completely eliminates all legal risks.

With Yiting.com's current size, it is a bit of a scam to replace 20% of Baidu's shares, but it's not a fucking thing. After all, online music is currently popular, but if you look at the long term, even if you replace 10%, it will be a big profit.

In order to maximize profits, Li Mu drew a big pie for Robin.

He said: "In the future, I will embed it into yy123 and put it in the most prominent position as the only default search engine of yy123. In this way, yy123 can bring huge traffic to Baidu."

"In addition, the traffic in the short news section of yy123 is also very large. All the links on our door are related to yy.com. At that time, I can make a default link. First give you the traffic to one hand, and then return it to me. In this way, it will add a huge traffic entrance for you."

Robin didn't understand and asked Li Mu: "Mr. Li, what do you mean to give me the traffic and I will give you the other one?"

Li Mu smiled and said, "For example, there is a news title in the homepage news news on yy123, with the title 'Baidu successfully acquired Yiting.com'. If under normal circumstances, users click on this link, they will directly enter the specific news page of yy.com. However, if we cooperate, I will let the user click this link and enter the page of 'Baidu successfully acquired Yiting.com'. Then you will feedback a lot of search results to the user, so that the user can click spontaneously. At that time, you put the link of yy.com in the top few places with technical means. The user clicked on the search results on the page and returned to yy.com. However, because I jumped to Baidu in the middle, it will naturally increase a large part of the traffic to you."

Robin cried. Although this was a trick he would play in the future, Li Mu suddenly took it out in advance. After hearing it, he felt that he had opened up a new world.

Seeing him stunned, Li Mu smiled and said, "This kind of operation is normal and easy to implement. There are advantages and disadvantages for you. For us, the user experience will have some impact because of the addition of an intermediate link, but the impact is not large and is still within an acceptable range."

Search engine traffic is originally an industry with deep water, and there are many gray areas in it. The method Li Mu said is not a gray method at all.

Robin has begun to feel a little excited. In this era, Baidu is not the main traffic owner, Li Mu is the product with the highest number of registered users, daily active users, and monthly active users. If you can get some traffic from Li Mu, it will be of great help to Baidu's overall business report. Whether it can be listed in the future depends on the performance presented to the capital parties and securities firms.

Originally, mp3 and Tieba were both Baidu's path, but they were quietly snatched away by Li Mu. In this way, Baidu fell into a single business model and could not form an embarrassing situation of breakthroughs.

Li Mu knew very well that after tonight, Baidu's road would be broken by himself, that is, keyword bidding, counterfeiting, theft and fraud, and medical fraud, which will be criticized and even scolded by countless people in the future, such as extremely dirty things, such as counterfeiting, theft and fraud, and medical fraud, all emerged from this business model. However, on the charity night tonight, if Li Mu officially builds the industry alliance and allows the industry to accept its own game rules under his own influence, then Baidu's road will basically be cut off in the future. At least, these evil keyword bidding paths will inevitably be cut off, otherwise it will become the target of scolding the whole people and the target of isolation and closure of the entire network.

From this point of view, Baidu's future development is indeed worrying. If you do anything in your previous life, you will inevitably go downhill. You can't do many things in this life. I guess it will be difficult to become a domestic first-tier Internet company.

If Baidu is willing to acquire Yiting.com and becomes a shareholder of Baidu, then it can treat Baidu as a partner within the ecosystem and provide certain support.

After thinking about it, robin said to Li Mu: "Mr. Li, I will definitely discuss this matter with the board of directors after I go back."

Li Mu nodded: "Okay, you can study it. By the way, if you want, in addition to the acquisition of Yiting.com, I can personally invest some money in you."

Robin was stunned and looked at Li Mu in surprise and said, "Mr. Li, do you want to invest in Baidu?"

Li Mu smiled slightly: "I still trust your ability in robin and am optimistic about the search engine market."

Speaking of this, Li Mu deliberately wanted to give Robin some negative interference and said deliberately: "Google is now in a strong momentum. You have not been established for a while, your foundation is unstable, your business model is single, and your product line is also very single. If you do not build a flood control dam, once Google strives to develop the domestic market, you will not be able to withstand it."

Robin's heart suddenly sank.

Li Mu was right. This was not the time when Baidu was going smoothly in his previous life. The overall development quickly fell into the shackles of the model and it was difficult to find a breakthrough point. In this case, Baidu was like a baby who had just crawled. If the 18-year-old young man in the neighbor's house rushed into the house to steal things, he would not only be unable to resist, but he would also be kicked to death. Deep in his heart, the crisis has always been there.

However, if Li Mu, a young man who is much stronger than the strong man from his neighbor's house, could not have killed Baidu, and he would even be very likely to return in a defeat.

Letting Li Mu invest in Baidu and become a strategic shareholder is equivalent to building a powerful flood control dam for Baidu, which can even withstand the impact of the tsunami.

During the development process, many startups will introduce capital shareholders and strategic shareholders. As the name suggests, capital shareholders provide financial support to enterprises so that enterprises can continue to fight; strategic shareholders, generally speaking, have more important strategic significance.

After founding Xiaomi, Master Lei became a well-known angel investor. Many newcomers want to invest in their businesses. It’s not that his money is more fragrant than others’ money, but that Master Lei has a very large ecological resource. If he can invest in it, it is equivalent to getting an entry ticket for ecological resources. Therefore, finding ways to get Master Lei to invest in it is more for strategy rather than money.

Li Mu's ecological resources are much larger than Master Lei.

Li Mu actually wants to seize the opportunity of Baidu and invest in Baidu in a two-pronged way, so that he can tie Baidu to his side. Not only has strong strategic significance, but investment alone is also of great significance. Now that he invests tens of millions of dollars, it may be worth billions in a few years.

If Yiting.com can acquire 15-20% of Baidu's shares, and then invest in some shares by yourself, and hold more than 25% of Baidu's shares, you can support Baidu as your godson, but at the same time you have to prevent Baidu from defecting. So if a search engine like Sogou and 360 will emerge in the future, you will definitely invest in and occupy the shares in advance, and then output more resources to Baidu's competitors to check and balance Baidu, and use this to ensure your influence on the search engine industry.

This move is very harmful, but it is also very effective. Just like why the ancient emperors indulged eunuchs in politics was largely to curb the strength of civil and military officials. The emperor pursued stability of the country. Therefore, if the strength of eunuchs in the court and the strength of civil and military schools could be checked and balanced, it would be ensured that either side would rebel, and the other side would not agree, and would fight to the death for their own wealth. In this way, the emperor's throne would not be reversed by the people around him. As for the impact of this internal friction on the country and the country, it would not be important in the face of the stability of the throne.

Li Mu was like an ancient emperor. He hoped to turn Baidu into his own subject. If he was obedient, everything would be easy to say. If he had a little rebelliousness, he would have cultivated a group of eunuchs who were incompatible with him and checked and balanced him, making him worse than death.
Chapter completed!