"Land Rover? It has a fart prospect!"

After hearing Li Mu's question, Cai Zhengmao answered almost without thinking, with his face full of contempt.

Li Mu asked him curiously: "So, are you not optimistic about this brand?"

Cai Zhengmao nodded and said, "To be honest, the bad car like Land Rover is really not in line with the national conditions of the country. It's one point that the brand is not loud enough. The key is that the car is too ugly! It's outrageous! None of my friends think it looks good and it's expensive! The performance is boasted by the British, but I think it's just that. It's nothing great. There are not many people playing off-road in China, so who would be willing to buy it?"

Speaking of this, Cai Zhengmao said again: "But Land Rover is preparing to officially enter China this year, and it is about to set up an office in China. I bet there will be no development."

Li Mu nodded: "I don't deny that Range Rover is indeed ugly, but being ugly does not necessarily mean that it cannot be popular."

Cai Zhengmao explained: "Brother Li, to be honest, you may not know much about cars. Land Rover's cars are not only ugly, but also because of their large displacement, the price of imported domestically is very high, and the cost-effectiveness is even lower. The most important thing is that Land Rover's car manufacturing process is not very good, and there are many minor problems. It is difficult for such cars to build the market."

Li Mu laughed and said, "I tell you that if the operational methods are in place and the ugly Land Rover may also make many people think it looks good, making many people regard it as a dream-car, and then sell it nationwide. If you want to buy a pre-sale car, you have to add more than 100,000 or 200,000 yuan."

Cai Zhengmao looked at Li Mu in amazement as if he was listening to the heavenly book, and then said for a while: "Brother Li, this is such awesome brainwashing experts to do this..."

Li Mu smiled and said, "Everything is possible, maybe we will have this ability in the future."

Cai Zhengmao could not have imagined that Land Rover would be extremely sought after by the whole society in the future. Range Rover became synonymous with local tycoons, and the brand premium level suddenly broke through the sky, so that the later Land Rover Aurora even had an abnormal phenomenon of increasing the price of 2300,000 to withdraw the existing car.

Land Rover Aurora, a SUV with a length of only 4.37 meters, shamelessly gave itself a medium-sized SUV label. The Honda CRV with a huge street is 4.58 meters long, twenty centimeters longer than Aurora, but it is a compact SUV...

It would be fine if you give yourself a random level. This car is just a gimmick with Victoria's participation in design, and it is engaged in hunger marketing in China. At the beginning, the car for 400,000 or 500,000 yuan was more than 800,000 yuan. Who dares to think of such a crazy thing? But it really happened.

Although Li Mu has never done car trade, he has a certain understanding of cars. This kind of understanding may not be as professional and in-depth as a person like Cai Zhengmao, but with his knowledge of the next ten years, he knows many things that Cai Zhengmao would never dare to imagine in his dreams.

For example, Li Mu knew how luxury car brands like Land Rover and Maserati became popular. Interestingly, although these two brands entered the Chinese market relatively early, they have not made much breakthroughs in the Chinese market. Their real rise is due to two explosive events respectively.

The Range Rover in the early years was indeed ugly, and the rich people in China really looked down on this big, ugly and expensive thing. Land Rover, a brand with a century-old history, has always been a very niche brand in the early stages of its domestic development.

What made this brand soar was not awesome model, nor was it overwhelming advertisements and soft articles. It was a sentence from the second male lead Song Siming in a popular drama "Snail House" that year. He fully interpreted the identity of a successful man in the play, so when he said to Haizao: "Men should own a Land Rover", the brand became completely popular.

When rich people realize that this thing has become popular all over the country and has become the ultimate car that men should have, they don’t care about being ugly or expensive. When they drive on Land Rover, they will be envious and admired by countless people on the street, because those people also know that this is a so-called car that men should have.

Li Mu thought in his previous life that this view was really a scam. Why is Land Rover a car that men should have? Why did you endorse the men's group? But now thinking about it, this kind of brand marketing method is really clever and extremely clever.

Looking back at the plot of "Snail House", it is a successful person who has taken on a mistress. The mistress betrayed her boyfriend for money for the play. But the screenwriter is really smart. She has created a charming character who is obviously a villain. He is generous, gentle and considerate to women. When protecting women, he is always domineering. So not only female audiences think he is good, but male audiences will also be impressed by his charm and domineering. They always think that this is a real man. On the other hand, the male lead is not enough to have his girlfriend sleeps, but no one really sympathizes with him. Many people have been led by the screenwriter and actors. They think that a successful man like Song Siming should have a woman like Haizao, and the male lead's combination of poverty + incompetence + childishness is basically worthy of being green after being broken.

Song Siming became a true and successful person in the eyes of the audience, and then his words became the truth of a true and successful person. Song Siming said that men should have a Land Rover, so a bunch of people rushed to buy Land Rover, and the remaining a lot of people dreamed of buying Land Rover.

You said Land Rover is ugly? Sorry, a man should own a Land Rover;

You said Land Rover has many minor problems? Sorry, men should own a Land Rover;

Although Land Rover should be ugly or ugly, it has already reached a new level, which has opened up a market for a country with a population of 1.3 billion, and sales have increased significantly.

Looking back on this incident, this kind of slutty operation must be right for the right time, place and people. Even if the plot is a little worse, it will not work; even if the actors are a little worse, it will not work; if the TV series itself cannot keep up with the promotion and promotion, it will not work;

While admiring the screenwriter, Li Mu was also thinking in his heart that if he invested "Snail House" in the future, how much would it cost to sell the Land Rover meme? According to the actual value, selling one billion is not much, right?

However, there are certainly no automobile companies willing to pay such a large cost for implantation before seeing the results.

Therefore, if you look at this kind of magical pen, based on the actual transaction price and subsequent actual value, you will lose money, and it will be a loss.

Instead of doing this, it is better to keep it for yourself, wait for Elon Musk to develop the prototype of Tesla, and wait for himself to acquire an automobile manufacturer like BYD with sufficient industrial foundation and scale, and then mix the two together to create a new energy vehicle brand in China.

If it was still called Tesla, then the one that Song Siming drove in "The Snail House" might be a Tesla sedan invested by Li Mu and produced by China, and then his lines will also become: Men, there should be a Tesla...

As for the rise of the brand Maserati in China, it is somewhat ironic. This brand, which is similar to Land Rover and is also very niche, is so popular because of the huge scandal caused by a woman named Meimei in the country...

Without these two explosive events, the fate of these two brands in China may not be much better than Fiat and Alfa Romeo.

At present, Land Rover and Maserati have not officially entered the Chinese market. Li Mu feels that this is an opportunity for CSC. He wants these overseas luxury car brands to realize the energy of CSC clubs in promoting high-end brands. If they can win Maserati and fight a beautiful publicity battle, then it is very likely that most luxury car brands will have in-depth cooperation with CSC clubs in the future.

Li Mu's goal is to use Maserati to create a typical example, so that future high-end car brands must take the initiative to cooperate with CSC Club. Once such an inertia is formed, CSC Club will become a metaphysical existence in the eyes of a high-end brand, giving them a thinking inertia in their minds: since it is to make high-end products, it is better to try to cooperate with CSC Club in depth.

The fundamental reason for in-depth cooperation is to take out the money.

Cai Zhengmao and Chen Ze have never seen a precedent in which a plan can make a brand popular across the country, so they don’t understand where Li Mu’s confidence comes from, but they can also realize how broad the market prospects Li Mu mentioned are. So Cai Zhengmao immediately stated that he would do his best to communicate with Maserati and chew off their publicity budget.

He and Chen Ze knew very well that no matter how to operate in the future, they had to chew it first and talk about it. Just leave the rest to Li Mu. Li Mu naturally had his unique way.

...

In the following days, the criticism of CSC Club on the Internet increased instead of reducing. Zhao Kang called Li Mu specifically to remind him that it seemed that someone was behind the scenes and wanted to use the matters of CSC Club to splash Li Mu dirty water.

All the businesses that Li Mu currently operates are only the CSC club that seems to have some loopholes that can be grasped, so some people who don’t want to see Li Mu stay on the altar for a long time began their own small actions.

There are some remarks that Li Mu is just a person who wants to enter the abdomen. His true pursuit is nothing more than packaging himself. Building a high-end club and hang out with those playboys in the upper class;

There are also remarks that Li Mu has always been disguising himself as standing with the masses, speaking for the masses, and always being a part of the masses. In fact, he has already drawn a clear line between himself and the masses;

Li Mu ignored all these remarks. He was indeed too high. Among entrepreneurs, he was almost at the highest point of businessmen in the country, whether in his career, money or mass base. There must be more people who dislike him. It is normal to take the opportunity to step on his feet at this time.

In Li Mu's words to Zhao Kang, if you want to step on it, let them step on it. The more they step on it, the more slapping they will hit the face in the future, the more slapping it will be. Misunderstandings and misunderstandings will always happen, but if there is a profound experience, it will be much better in the future.

When Spielberg comes to China, wait for donations from the Veterans Immortal Foundation and CSC Club, and his attitude of leading CSC Club members to make more contributions to society, it is the best time to slap these people in the face.

With this time, those people who are easily misled will learn from their experiences and lessons. If there are still people who want to hack themselves next time, they may not be fooled so easily.
Chapter completed!