Everyone has their own pursuits. Even a super rich man like Li Mu who is already worth tens of billions of dollars has his idols he admires and fields of obsession. Liu Xinying's focus on charity is equivalent to Li Mu's focus on the Internet. Li Mu hopes to use his ability to press a super engine for the development of the Internet, while Liu Xinying hopes to use her network resources to do more good things for more people in the world in need.

Seeing that the two seemed to be talking about the main things, Li Tong said to them: "You talk first, I won't disturb you anymore. If you prepare to order food, please call the waiter at any time. I will come to you later."

Li Mu thanked Li Tong, while Liu Xinying said to him without hesitation: "You ask the waiter to get me a piece of chocolate first, I seem to have a little hypoglycemia."

Li Tong hurriedly said, "Do I want a doctor to come and see you?"

"No need." Liu Xinying waved her hand: "It's not a big deal, but I'm too tired recently. My old man's health care doctor just saw it for me a few days ago, so I can just take a good rest for a few days."

Li Tong nodded: "Then I'm relieved. Your old man's health care doctors are all authoritative."

As he said that, Li Tong said to her again: "I'll go and talk to the waiter now."

After Li Tong left, Liu Xinying said a little apologetically: "Mr. Li, I'm sorry, I'm not in good health recently, mainly because I'm having a little trouble."

Li Mu said: "I heard from Lao Chen that you went to the North and South Poles and Africa? This span is big enough!"

"Yes." Liu Xinying smiled and said, "I originally wanted to go to the Arctic with an Icelandic animal protection organization, but I suddenly fell in love with the feeling of the polar region. Then I was thinking about waiting for December this year to go to the Antarctic to take a look. My sister just told me that the scientific research ships from our country to Antarctica were replenishing supplies at Argentina at the time, so I couldn't hold it anymore and flew to Argentina to get a boat. However, they had to stay in Antarctica for a long time, so I flew back by myself. When I flew back, I had to go to Cape Town, South Africa, so I went to South Africa for a walk."

"You have so courage to conquer two polar regions in succession."

Although Liu Xinying said it lightly, Li Mu was amazed. He rarely traveled in both his life and had never been to many places in China, let alone polar regions like the North and South Poles. He flew twice to the United States in his life and was all busy.

Liu Xinying laughed at herself and said, "The North and South Poles sounds very difficult, but to be honest, it's really no big deal. It's just a group trip. It's just a little more clothes. Taking a professional ship to the Poles, it's not a good idea to go to the Poles. The boat is big and stable, the air conditioner is constant temperature, and it's dozens of degrees below zero on the deck, but the room is always around 24 degrees, and eating well and sleeping well is not considered a conquest at all..."

As he said that, Liu Xinying sighed: "If you have the opportunity to climb Mount Everest in your lifetime, that would be something to be proud of."

Li Mu said: "Don't talk about Mount Everest, even if it's Mount Hua, I'm afraid I can't climb if I don't take the cable car..."

Liu Xinying smiled and said, "Climbing has a lot of requirements for physical and psychological qualities. Many people do not really not climb up the mountain, but feel that they cannot climb up. In fact, more than half of the climbers on Mount Everest are not professional mountaineers every year. Ordinary people can climb Mount Everest as long as they have appropriate training, sufficient hardware equipment support and reliable guides."

Li Mu nodded and said, "I think I can't have the courage in my life."

Liu Xinying smiled, showed two rows of neat little white teeth and said, "Mr. Li, let's talk about the topic just now. Is it related to 3321 when you are looking for me this time?"

Li Mu smiled and said, "It has nothing to do with 3321, it is another charity project I am planning."

"Oh..." Liu Xinying's eyes couldn't hide her disappointment. 3321 was like a beacon on an ideal road, with extraordinary significance to her.

Seeing that she was a little disappointed, Li Mu said seriously: "In fact, 3321 is a charity project that requires the least effort to operate. If you really have a pursuit of charity, this project is not a good choice."

"Why?" Liu Xinying looked curious.

Li Mu said: "3321 is actually a mature commercial system, not a charity system. It has a clear business positioning, market demand and profit model. It is like a domestic nanny intermediary agency. On the one hand, it integrates labor that can provide domestic services, and on the other hand, it finds employers who expand employment needs, and then promotes transactions and draws commissions in the middle. The same is true for real estate agencies, which is to integrate resources and sell them to the demanders, and then draws commissions in the middle. The only difference is that 3321 gave up profits and donates the profits to primary and secondary school students."

As he said that, Li Mu said: "If a real estate company in Yanjing decides to donate all the net profits it earns to a certain charity field tomorrow, and discloses its accounts and accepts supervision from the whole society, he will have the opportunity to become 3321 in the future. On the other hand, what 3321 is doing is actually the same as the commercial expansion of the intermediary industry. In the future, 3321 may be launched in many countries, but the operation method is completely a commercial expansion model. The only difference is that the profits are not put into my pocket, but donated them."

Liu Xinying suddenly realized.

Although 3321 is very powerful, it is indeed a complete business model. The next development of 3321 is probably the same as the idea of ​​intermediary companies constantly opening new stores. In order to expand their market share, if you join 3321, it is actually equivalent to joining this business model. Perhaps from your own perspective, you are not doing charity, but doing business.

At this time, Li Mu said again: "And the charity project I want to ask you for help this time is much more meaningful in charity than 3321."

"Oh?" Liu Xinying asked hurriedly: "Can you introduce it roughly?"

Li Mu nodded, but did not directly introduce the veteran's project plan, but asked her: "My company and Hollywood have a movie called "Flying Tigers" to be launched. Have you heard of this?"

"I have heard of it, and I have watched the entire video of the press conference. I am very moved and I am very looking forward to the release of this movie."

Li Mu said: "When I was working on this film and television project, I suddenly realized that those veterans who participated in World War II are probably already in their eighties and nineties. Even the youngest soldiers are probably in their seventies now. I want to know how many people they still live in their later years, and I want to give them some help within their ability to make their ten thousand years live better..."

In the following twenty minutes, Li Mu introduced Liu Xinying in great detail the overall plan of the charity project "Veterans Immortality" to Liu Xinying.

If 3321 has created a new charity model, then "The veteran is immortal" is the second new charity model created by Li Mu, and the complexity of this new model is much greater than 3321.

3321 connects the supply and demand parties of tutoring and creates an O2o, that is, a business model and platform that goes online to offline;

The immortality of a veteran is a huge structure that tries to bring the whole society into this charity activity. It first needs to make the slogan of the charity project a hot topic with strong social influence, and also build this slogan into a trademark containing commercial value, so that all merchants and enterprises can spontaneously and voluntarily join the project for the value of this trademark, and use their influence to make a "transaction" between cash, resources, reputation and influence with merchants and enterprises in the whole society.

The complexity of this commercial architecture is higher than that of 3321, and it is much more difficult to operate than that of 3321. 3321 is the simplest supply and demand relationship. In other words, the entire project only provides one service, solves one demand, and only serves users with this demand.

The responsibilities and significance behind the veteran's immortality are also more profound and heavier than 3321.

The fundamental purpose of this project to operate such a huge commercial structure is to mobilize the resources of the whole society to provide all-round care and care for veterans who survived World War II.

Let them have no worries about food and clothing, let them have no worries about illness, let them get the attention and respect of the whole society, let them truly become heroes in the eyes of the whole society, let them have a grave in a hundred years, and leave it to future generations to mourn and remember, without burying the bones in the wilderness...

In other words, once this project is started, all the difficulties and problems that will be encountered in the future by these surviving veterans will become the unshirkable responsibility of the organizer of this project. Perhaps it will take twenty years, or thirty years. As long as this project is started, it will never stop. It will not be permanently terminated until the last veteran of World War II safely passed away.

When Li Mu explained the whole set of ideas to Liu Xinying, Liu Xinying felt that her brain was in a revelation and shock that could not extricate herself. Li Mu's understanding of charity made her realize what is truly advanced thinking and advanced thinking. Most people do charity, and the logic is extremely simple: donate money by themselves, or encourage others to donate money, and then use the money to help others.

A little more complicated is to raise a large amount of charity funds and use the investment income to charity;

What Li Mu thought was to create a complete and healthy business model. In addition to personal free donations, he hoped that all enterprises would no longer be single donors, but would create a complete commercial system for them to take out some resources and funds to join this charity project. However, Li Mu would not let them donate free of charge, but to operate a brand of social influence so that all donors can actually benefit from it, which is much more advanced than the current charity model.
Chapter completed!