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Chapter 1233 Trademarkization and commercialization

Wei Lan couldn't understand what Li Mu wanted him to take his knees, but after thinking about it for a moment, she could guess that Li Mu was praising him. So she blinked and said, "I'm not showing off my cleverness and asking you to praise me. I said this, just explaining to you why I estimate that your project needs 550 million yuan in 20 years to maintain it."

Li Mu nodded repeatedly and said in agreement: "This algorithm is very scientific. The number of 550 million should be relatively accurate. I think this number should be relatively close. 550 million in 2020 does not sound very much."

Wei Lan pursed her lips and said seriously: "Dear, don't be too optimistic, because if you don't care about many things, you can't just care about part of them. For example, you only give subsidies to these veterans in difficulty based on the per capita income in rural areas, but what if they are sick? They don't have medical insurance and find your foundation when they are sick. Do you care or not? If you care, these are 20,000 elderly people who have been on the battlefield for fifty or sixty years. No one can guarantee how much the part will be incurred. Moreover, if the elderly are lonely and widowed, what should they do if they live a normal life in the future and no one takes care of their funeral? Should you care about your charity fund? If you want to care, then this will still be a huge expense in the future."

As he said that, Wei Lan added: "People are like this. As a public figure, if you don't do many things, everyone won't say anything. But if you do it, if you only do it to 70 or 80, you may get criticized yourself. Do you think?"

Li Mu nodded. Wei Lan was right. Moral kidnapping has always been something that the people like to do very much. If they really do charity in a bold and unrestrained manner, then a large number of people will soon come to ask for money with charity projects. If they give, they will not be given. If they do not give, they may turn around and scold them.

The assistance to these elderly people in their 80s and 90s must not be just a certain living expenses. The best solution is to provide all-round assistance to those veterans in difficulty. After all, with their contribution to this nation, this nation now has enough to feed back to them so that they can comfort their remaining life.

However, once it is to be elevated to this level, it must be completed by the whole society in a concerted manner. Just like the Hope Project, this kind of charity project can only be achieved well if the whole society works together. Otherwise, it will not be able to support it with any personal ability.

Just as Li Mu was thinking about the problem carefully, Wei Lan reminded: "Your 3321, the charity auction you made for the Seedling Protection Fund on Taobao, are all very good charitable methods, so that it can be self-sufficient or have a sustainable source of funds. I think you can also use this method to operate this project for veterans."

Li Mu sighed: "This project is like the Seedling Fund. It is actually a purely invested project. Unlike 3321, students can make money by themselves while accumulating charitable funds for the platform. Moreover, the overall scale of the Seedling Fund is relatively smaller."

As he said, Li Mu said again: "What you said just now makes sense. These veterans are all heroes of the nation. The real guarantee is not just a living allowance of 2,000 yuan per year, but to give them a worry-free life, a healthy body, sufficient care and social recognition. Even after death, they should help them manage their future generations well and be buried in peace. In this way, the amount of funds required is much larger than the number I just obtained. We really need to think about it carefully."

Wei Lan thought for a while and said, "I think that if possible, not only should the whole society pay attention to this public welfare activity, but the identity of veterans should also be highly recognized in the entire society, and then trademark and commercialize it, and cooperate with all departments and enterprises that are related to the birth, old age, sickness and death of veterans."

“Tell me in detail.”

Wei Lan explained: "For example, if a charity project that does not die in the veteran is popular in China and has enough popularity, then the trademark that does not die in the veteran will become popular. After the trademark becomes popular, we must establish our authority in this regard. We must reach the level of recognition of the veterans we have recognized and the whole society. Then we can cooperate with hospitals, nursing homes, large living supermarkets and even cemeteries across the country. We will give them special certification and corresponding commercial promotion resources, but they must give us a certain discount to the veterans we have recognized."

"For example, if Walmart, Carrefour or other large supermarket chains are willing to cooperate with us, as long as they are willing to give our certified veterans a 500 yuan per month or 50% off shopping within other quotas, so that veterans can save some money by buying rice, flour, grain and oil, then we will allow them to use the title of "Designated Partnership for Veterans without Death"; the same is true for hospitals. If veterans without medical insurance are hospitalized due to illness, they can give a certain amount of treatment fee reduction, then it is our designated partner hospital. If there are middle-aged and elderly clothing brands that are willing to sponsor veteran clothing, they can also use the trademark of Death of Veterans. Generally speaking, we open the cooperation entrance to all enterprises and lower the threshold for cooperation. In this way, the company is profitable and its enthusiasm will definitely increase a lot."

Li Mu sat up in surprise and snapped his fingers: "This idea is good. Only commercialization is the most reasonable and long-term operation method. As long as we make the veterans' own popularity and popularity, we will naturally have a lot of people who want to take advantage of the popularity, and then we will directly cooperate with them."

After saying that, Li Mu looked at Wei Lan and praised: "You are the smartest and most business-minded among all the women I have met!"

Wei Lan smiled and said, "It's not as good as you said, but it should be considered good."

"That's really good! Not only did I help me sort out this idea more perfectly, but I also solved a big problem!"

Wei Lan bit her lower lip lightly and said affectionately in her eyes: "I have helped you so much, so how do you reward me?"

Li Mu stared at Wei Lan with a smirk, and didn't say anything for a few seconds. Then he suddenly reached out and pulled her into his arms. Then he turned over and pressed him under him, saying silly: "If you want a reward, then I can only work harder tonight..."

...

Chen Ze hasn't seen Li Mu for a long time. This time, Li Mu immediately made an appointment with him the next day after returning from the United States, which made Chen Ze feel a little flattered.

Although he didn't know what Li Mu had to do with him, Chen Ze had something to wait to communicate with Li Mu. So when Li Mu asked for an appointment for a meeting place, he proposed to drive to Ziyun Villa to pick up Li Mu.

Li Mu sat on Chen Ze's Audi A6, and he drove Li Mu directly to the fifth ring road, saying to him: "If you have anything to do, come to me and say it now. I'll take you to see the current progress of our track later."

Li Mu asked in surprise: "Has the track been built?"

Chen Ze nodded excitedly and said, "It's almost done. I have found several construction companies to work overtime on the entire racing yard project. The main hardware of the track has been completely completed. Some track equipment are being installed, and the main building of our club is almost completed."

Li Mu said: "If you look at it this way, it will be put into use soon."

Chen Ze nodded and said, "If you want to undertake the official competition, you may have to wait until everything is done and submit it to the FIA ​​for acceptance. However, it will take less than a month or two to use the track ourselves."

Li Mu said: "In this way, I have started to start recently, and put out the signatures of the CSC and China-supercar-club Supercar Club. First, find some friends with good relationships and sports cars to come in, and then do publicity to the outside world to attract more members."

Chen Ze nodded and asked Li Mu: "If we build the club now, how can we maintain the membership relationship within the club? I originally wanted to build a large club, but our main building will have to be renovated after it is completed. It will probably take about half a year to put it into use."

Li Mu said: "This is very simple. The social interactions of these young people who play sports cars are mostly for connections. With your golden sign, you will absorb some people like Li Tong, Lin Lin, and Cai Zhengmao, who is buying cars. The influence of small groups will soon rise. After it becomes large, everyone can go to the track to play cars. Usually, they use Wang Fatty's sugarclub as a stronghold and say hello to Wang Fatty. In the future, they directly make the sugarclub industrial sports store into a member club for CSC. Only members and members' friends can come here to spend, and then raise the level of the entire club upwards, find a few activities to plan and often organize themed parties, and then plan some outdoor activities. Basically, they can maintain the members of the club."

As he said, Li Mu said again: "When half a year later, all our projects will be completed, we will set up our own club next to the track, as well as Cai Zhengmao's sports car sales and sports car maintenance. If these are installed, CSC will become a playground for the children of wealthy families and officials in Yanjing. When the influence of your circle comes out, I dare to guarantee that even those second-generation people who don't like sports cars will go to buy a sports car in order to join this club and become members of this club."

Chen Ze gave a thumbs up: "Or why you are the best at playing! If this club really brings together all the well-known young people in Yanjing, the energy contained in it is extremely great. The second generation of Yanjing has countless small circles, but no real big circle can put them all, or most of them, I think CSC is definitely the first one."

Li Mu nodded: "I feel so too."

Chen Ze immediately smiled and said to Li Mu, "Why do you also join the entire supercar with CSC?"

Li Mu smiled and said, "Do I want to participate too?"

Chen Ze said: "Who can compare with you in terms of influence now? If you are a member of our CSC, how much influence will this news have on CSC?"

When Li Mu thought, Chen Ze was right. This project originally had its own shares. Even if he did not join CSC, once the club was established in the future, everyone would still know the fact that he had a shareholding in it. Instead of doing so, it would be better to join directly. The projects he invested in and the club he participated in was the first to become the first members.
Chapter completed!
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