The box office of "Those Years" has been booming.

After winning 33 million box office in two days on the weekend, the third day of its release, that is, on Monday, the national box office overall declined due to weekdays, but the attendance rate of "Those Years" is still high.

On Monday, "Those Years" won a total of 11 million box office, including 14 Chinese cinemas with box office revenue of more than 2 million yuan throughout the day.

"Those Years" has been released for three days and has won a total of 44 million box offices. This data has broken many records of domestic movie box office and attracted strong reports from the national media. This is also the first time that domestic movie box office has shown such strong vitality, representing the further growth of the entire market size.

When "Those Years" became the focus of media attention, Muying's ticketing system was still using its subversive experience, which attracted the attention of the entire industry.

On Monday, Muying Tickets are open to purchase tickets for Tuesday and Wednesday. The ticket prices in the past two days are all set at 24.9 yuan, and they are sold out soon after no surprise.

Yanjing users' enthusiasm for the Muying ticketing system is far beyond Li Mu's imagination. Because there are only more than 80,000 tickets a day, a large number of Yanjing audiences cannot buy movie tickets from the Muying ticketing system, so they posted on the post bar, calling on the Muying ticketing system to cover more theaters.

Even though "Those Years" is very popular now, the box office is down as soon as the weekdays arrive. In addition to the Milky Way International Cinema, which has fully connected to the Milky Way system, the attendance rate of all other theaters is greatly reduced. In addition to "Those Years", it can also ensure an average attendance rate of 40%, and the attendance rate of other movies during the same period is not even 10%.

In sharp contrast, Makino International Cinema, which has created a 100% attendance for five consecutive days.

Three days of release and two days of pre-sale, 14 theaters have 100% attendance for five consecutive days. This is a miracle that has never happened in the history of Chinese movies, and at least half of this is due to the strong support of Muying's ticketing system.

By Tuesday, "Those Years" won 9.3 million yuan nationwide, of which more than two million still came from the Muying Ticketing System;

On Wednesday, the box office of "Those Years" continued to fall, but 8 million yuan was recorded;

Just five days after its release, "Those Years" has already won 60 million in the domestic box office market, with an unprecedented efficiency.

What's even more terrifying is the Muying Ticketing System. By Wednesday, it once again sold out all tickets for Thursday and Friday for two days.

The attendance rate of Makino International Cinema has been 100% for seven consecutive days. This terrifying number has made the bosses of other theaters extremely jealous.

They also deeply realized the huge improvement of the Muying ticketing system to the box office of the theater, and also knew that a large number of users are now grabbing tickets in the Muying ticketing system. For this group of users, they will be willing to go to the cinema to watch movies if they can't grab tickets from the Muying system, and they will not buy tickets to the cinema to watch them at all.

For a time, a large number of theater bosses were looking forward to their theaters being able to connect to the Muying ticketing system and to this extremely powerful online seat selection and ticketing platform.

Within a few days, Muye Yingxiang received a large number of access requests from theaters. Seeing that the time was ripe, Li Mu asked Muye Yingxiang to officially announce the access standards for theaters:

First, the Muying ticketing system is theoretically open to all domestic theaters;

This is also Li Mu's original intention of doing the Muying ticketing system. He wants to include all theaters to make him a member of the Muying ticketing system;

Second, after the theater is connected to the Muying ticketing system, it is necessary to use the merchant terminal system provided by the Muying ticketing system. This terminal system will support the theater chain's self-built cinema screening information and self-built seat layout, and support the theater chain to directly use this system to sell offline and issue tickets. At the same time, the seat inventory situation will be synchronized online in real time to avoid repeated purchases of the same seats online and offline users;

The reason why Li Mu asked theaters to use the merchant terminal of the Muying ticketing system was that he hoped that his merchant terminal would become an irreplaceable and efficient tool for theaters. At the same time, the real-time inventory of this system could not be opened to the outside world.

In other words, if the theater chain uses its own system and other companies have also built an online ticketing system, and other online ticketing systems cannot read the real-time inventory of the theater chain. The only solution is to open another terminal system for the theater chain. In that case, the theater chain will have to operate two or even multiple ticketing systems at the same time, and the inventory cannot be synchronized between the systems, which will inevitably be very troublesome to use.

Third, the Muying Ticketing System draws 5% of the ticket price as a commission, and will provide free ticket pickup machines to theaters for free, and provide lifelong free maintenance; among them, theaters with more than five screens are equipped with three ticket pickup machines, and theaters with less than five screens are equipped with two ticket pickup machines.

The reason why he provides ticket pickup machines to theaters for free is that Li Mu is worried that competitors will appear in the future, so he provides ticket pickup machines for free. The biggest difficulty in front of future competitors is ticket pickup machines worth tens of millions of yuan. There are at least thousands of cinemas nationwide. If three or four ticket pickup machines are provided, this will be a cost of tens of millions.

A hardware investment of tens of millions of yuan is definitely a heavy asset project. If the Muying ticketing system does not charge the terminal machine fees from theaters, then the competitors behind will naturally not be able to charge it. In that case, the cost of collecting ticket machines alone will be enough to discourage the opponent.

Li Mu has long established an ecological closed loop and competitor barriers for his Muying ticketing system in advance. After he quickly popularized this ticketing system in China, at least half of the national box office will be transferred from offline to Muying ticketing system. By that time, this system will be the main god system of the film and television industry.

...

Zhang Quan is the boss of a theater chain in Yanjing. He has five theaters, twenty-six screens and more than 5,000 seats. The same is true for most theater chains. The problem that has troubled him for a long time is low attendance and low profit margins.

Although there are five theaters under their command, the net profit per year is very small after deducting rent, equipment depreciation, staff salary and daily management and maintenance costs.

Zhang Quan has a relative who runs a hot pot restaurant. When they were drinking and chatting together some time ago, Zhang Quan learned that a hot pot restaurant has a net profit of more than 50,000 yuan per month. For such a big stall, the average monthly net profit is less than 30,000 yuan per month, and the input-output ratio is really bleak.

Cinemas are not a good deal in this year. There are only three peak periods a year, namely the summer vacation, around New Year's Day and the Spring Festival. The attendance rate of these three festivals is higher, and almost every other time is bleak.

Zhang Quan also thought of some promotional methods at the beginning, trying to increase attendance, such as discounts on movie tickets, half-price tickets for lottery draws, etc., but the effect was minimal, because his promotional methods could only be displayed in several cinemas, but the problem was that the attendance rate was very low and the cinema traffic was small. Such promotions could not be sold, and there was no actual effect.

Just when Zhang Quan believed that the Chinese box office and the Chinese theaters were no longer saved, with the release of "Those Years", an online ticketing system that faced tens of millions of netizens across the Internet was born.

When Muying Ticketing System was first launched, Zhang Quan paid attention to this new thing that made him look at. He also keenly saw the advantages of this online ticketing system, that is, it has broken through the restrictions of a single theater store and pushed every theater to the entire network.

After realizing this reality, Zhang Quan was very much looking forward to connecting his theater chain to the Muying ticketing system, so he was one of the first theater chains to apply for access to Muye Yingxiang.

After Li Mu announced that the Muying ticketing system was officially opened to theaters across the country, Zhang Quan received a clear reply from Muye Yingxiang. Then the staff of Muye Yingxiang came to his door in person and signed an access agreement with him.

After the agreement is signed, Makino Yingxiang will provide twenty ticket pickup machines for his five cinemas in the shortest time, and provide merchant terminals and corresponding training work. The operation of the merchant terminal system is very simple, and for those with computer foundation, it will be able to master it in less than half a day.

Makino Yingxiang promoted the efficiency of Muying's ticketing system. On the day of signing the agreement with Zhang Quan, Makino Yingxiang's trainer came to his theater to conduct centralized training for the staff of his five theaters.

The system operation was very fast. After the training was completed in one morning, Zhang Quan's own staff had already entered every cinema in the five theaters and uploaded the accurate seat map to the Muying ticketing system.

Li Mu had previously asked his subordinates to increase the procurement of self-service ticket pickup machines. The company responsible for OEM is also very efficient. As of now, 300 sets of self-service ticket pickup machines have been produced, and 200 sets have been produced, ready to be packaged and sent to cities designated by Makino Yingxiang.

Li Mu decided to use these 300 sets of independent ticket pickup machines to cover the Yanjing and Shanghai Stock Exchanges, the main theaters in the three first-tier cities of Yangcheng, especially the Yanjing and Shanghai Stock Exchanges. The speed of Muye's image was promoted very fast. In just one weekend, nearly 30 theaters in Yanjing were connected to the Muye ticketing system. Muye Technology sent dozens of technicians to the site to guide the installation of the self-service ticket pickup machine and completed the relevant debugging.

After these 30 theaters were connected, all the theaters in Yanjing have basically been connected to the Muying ticketing system, with more than 200 screens and more than 40,000 seats. If calculated based on seven shows a day, the total daily movie ticket inventory in Yanjing has now reached 300,000.
Chapter completed!