On the afternoon of December 5, the entire Chinese film and television industry was in a panic.

After a large number of professional film and television practitioners and film critics sold the trial codes of "The Girls We Chased Together in Those Years" at a high price, everyone couldn't help but exclaim: This kind of movie that they thought was very childish and depicted the emotions of high school students, but they didn't expect it to be so fucking good!

The most depressing thing is that as a professional in the film and television industry, you are not optimistic about a subject at all, but you have received a lot of praise in the market, which not only proves the other party’s awesome x, but also proves your stupid x.

While watching the movie, industry insiders in the cinema did not forget to observe the every move of the audience around them. Although the plot of this movie is simple and the main line is single, it is surprisingly attractive to the audience's attention. The audience can be completely immersed in the plot from the beginning, making people laugh when they have laughter, and the touching plot everyone stared at the screen without blinking. At the end, not only the female audience was shed tears, but even the male audience was red.

No one expected that Makino Imagin's first big movie would be able to get such a high evaluation from the audience, which caught the entire industry off guard.

This is the charm of the new type of entertainment industry. Any industry, successful new type is the protagonist who is highly sought after by the market, not only in the film and television industry, games, and novel fields, but tens of thousands or even hundreds of thousands of authors rack their brains to ponder new types every day, because everyone knows that innovation and creating new types are the real shortcuts to success.

"The Girl We Chased Together in Those Years" was released in this era and is much more powerful than it was released in 2011. In 2011, the Chinese film market was very mature, and it can even be said to have risen.

During those years, Feng's comedy has been released, each of which can occupy a place in the box office list of that year. Several movies by Zhou Xingchi have also shined at home and abroad. Zhang Yimou's "The Golden Armor in the City" has won nearly 300 million box office, as well as "Let the Bullets Fly", "Diet Dee", "Ip Man", "The Wind" and "Painted Skin", "Red Cliff" and other various movies. Among them, Director Feng's "The Great Earthquake in Tangshan" has created a box office record of 673 million domestic films.

In that era, although "The Girl We Chased Together in Those Years" achieved good reputation in China, it did not achieve good box office results. However, in Taiwan and Hong Kong, it shone brightly and was particularly popular. Now, "The Girl We Chased Together in Those Years" is at the best time. A Chinese film is about to rise but not yet rise. The entire market needs an unprecedented opportunity to stimulate good works.

Therefore, in this era of lack of types of film and television works, lack of creativity, lack of sincerity and lack of commercialization, "The Girl We Chased Together in Those Years" is like a thunderbolt, attracting everyone's attention.

When the thirty trials ended in one day, there was already a craze of discussion on the Internet.

Because all the lucky audiences participating in the trial were drawn from the Internet, this meant that 100% of this group of users were netizens. Although a small number of people sold tickets to those insiders, most of them went to the theater and watched the movie from beginning to end.

After watching the movie, these audiences returned home with excitement. The first thing they did was to surf the Internet, in Tieba, film and television forum, yy group and other places, and recommended the movie to other netizens.

Li Mu asked Muye Technology's technology to conduct keyword capture and analysis on all online pages related to "The Girls We Chased Together in Those Years". Using word cloud, we counted the most commonly used keywords when users discussed this movie.

The frequency of keywords appearing from high to low is: good-looking, touching, crying, real, a pity, first love, nostalgia, high school years, missed, theme song;

At the same time, the most common short sentences are:

“That’s so good!”

"It's so touching!"

“It’s so real!”

"What a pity!"

“It reminds me of my first love!”

“It makes me miss my high school days so much!”

"I have also missed a girl who really loves me like the protagonist!"

“The theme song of the movie is awesome!”

Such crazy Amway made a considerable number of viewers who have been paying attention to this movie and couldn't wait to wait for the movie to be released, and immediately went to the cinema to have a sneak peek.

Seeing these feedbacks, Li Mu, who is in Guangdong Province, was particularly pleased. What he was looking forward to is the official launch of "Muying Ticketing" tomorrow.

Muying Ticketing is the brand name of the Muye Online Ticketing System. It will be embedded in the two major products of yy and Taobao in a native form. Users on both sides can directly use Muying Ticketing in these two products, and both sides will use Alipay for online payment, which is convenient and fast.

Li Mu's tentative promotion rhythm is: tomorrow Muying ticketing will be officially launched, first use yy to advertise the entire network, and then immediately promote a 9.9 yuan movie viewing benefit locally in Yanjing. Users in Yanjing can enter Muying ticketing through yy or Taobao, and then choose the theaters and the number of events they are interested in among more than a dozen theaters of different sizes.

The reason why I wanted to come up and get a 9.9 yuan big promotion is actually to stimulate users' enthusiasm for watching movies and use low prices to attract users to try new things like online ticket purchases.

At the same time, Li Mu also asked all his theaters to be ranked only in the film "The Girl We Chased Together in Those Years".

The duration of "The Girl We Chased Together in Those Years" is 100 minutes, plus the 30-minute empty time, which takes 130 minutes per game. The scheduling of the yard line after the release is 0:00 a.m., and then the next day, the filming is arranged at 130 minutes at 10:00 a.m., until the last game close to the middle of the second day. In this way, seven games can be arranged every day.

There are 12,590 seats in Makino Cinema. According to the seven-scenes schedule, 88,000 people can watch movies every day.

Therefore, Li Mu asked "The Girl We Chased Together in Those Years" to watch movies at 9.9 yuan on the first day after the release of "The Girl We Chased Together in Those Years". If the attendance rate exceeds 90%, it will increase to 19.9 yuan the next day; if the attendance rate is between 70-90%, it will increase to 15.8 yuan the next day; if the attendance rate is lower than 70%, it will continue to push at a price of 9.9 yuan the next day.

That night, the Chinese film and television industry held a particularly active discussion in private, and everyone was speculating whether the movie "The Girl We Chased Together in Those Years" could receive a high-box business answer.

However, most industry insiders still don’t have high expectations for the movie “The Girl We Chased Together in Those Years” because they have seen many movies that are very popular but not popular, so even now, they don’t think that this movie will definitely become popular.

The main reason is that the film market in China is too sluggish now, most movies are losing money to make a name for themselves, and many excellent movies have suffered box office Waterloo. Therefore, in the eyes of industry insiders, although the audience responded well, it was a free show after all, and it may not really represent strength, nor can it really mobilize users' enthusiasm for spending money. If there is no way to let users spend money, then what's the use of filming that is good?

The film and television industry quickly reached a silent consensus: if this movie is not sold, everyone will inevitably initiate ridicule; if this movie is sold, everyone will plagiarize and imitate this new type of work as soon as possible, and come up with new things to catch up with a hot topic!

...

That night, Zhao Kang, who was busy with the chain Internet cafe project, called Li Mu and asked him as soon as he came up: "Xiao Mu, "The Girl We Chased Together in Those Years" is about to be released. I watched the content discussed online and had a very good reputation. Do you need to use the navy to build momentum and increase your influence to a higher level."

Li Mu didn't originally want to use the Navy Army. He is now a new big shot with a net worth of tens of billions of dollars. His pattern and style of doing things are increasing. He subconsciously could not imagine using the Navy Army.

However, Zhao Kang's phone call reminded him that whether it is a person or a business, it is actually inseparable from the most basic "vulgarity", just like people cannot live without food, drink, defecation, and Internet companies cannot live without the help of the water army.

Which one of the BTA teams does not have a huge naval army team? They have been playing the naval army well. The naval army not only plays the role of propaganda for themselves, but also plays the role of criticizing competitors. They also have their own public relations teams. Once a company has a reputation and reputation crisis, they can not only conduct crisis public relations at major media immediately, but also mobilize naval army cooperation, which can achieve twice the result with half the effort.

When he thought of the combat effectiveness of the naval army team in Zhao Kang's hand, Li Mu was immediately moved and told him: "The propaganda of naval army is necessary, but not now."

Zhao Kang hurriedly asked him: "When do you think it's appropriate?"

Li Mu thought for a while and said, "Tomorrow, Muying ticketing will be launched, and a small wave will be set off. When tomorrow night, you will first ask the navy to help me build momentum around Muying ticketing, with the purpose of letting more people know and understand Muying ticketing system."

As he said that, Li Mu added: "When Muye ticketing is launched and the first wave of users successfully watch movies with it, you can use your navy to combine the two things like Muye ticketing and the movie itself."

Zhao Kang simply said, "Okay, then I will arrange it as you said."

Then, Zhao Kang suddenly thought of something and reminded him: "Oh by the way, I heard that Zhang Yimou's "Heroes" will be released on the 14th. If you are a week later, the promotion of this film is quite strong. You have to hurry up and make more box office while it is not released! After all, with Zhang Yimou's influence, if his movie is online, your box office will probably be greatly affected."

"Hero"?!" Li Mu was stunned by these two words, and was surprised to find that he had completely forgotten the legendary movie "Hero"...

...
Chapter completed!