Li Mu sent Weilan to a community called Vanke Yujing in Shenzhen. He stopped the car at the entrance of the community. After watching Weilan get off and walk into the community, he drove away and rushed to his residence.

The name of Vanke Yujing's community was when she was having a meal and she secretly sent a text message to ask a friend in Shanghai, asking her to help me find it online.

Wei Lan immediately told Li Mu the address of the community, which was only solemnly fulfilled the lie.

Getting out of Li Mu's car, Wei Lan, who was in a depressed mood, wandered around Vanke Yujing for twenty minutes before turning out of another gate of the community. As soon as he went out, he stopped a car for a taxi and asked the driver to take him to a star-rated hotel in Shenzhen.

Dragging his exhausted body to the hotel room, the first thing Wei Lan did was to sit on the sofa outside and turn on the TV.

It was already past six o'clock in the afternoon. Reports about Li Mu and Taobao logistics launch ceremony entered the second peak after experiencing the first peak at noon.

Before broadcasting the news broadcast, major TV stations basically had their own news programs, so almost every station could see reports about Li Mu and Taobao logistics. Wei Lan subconsciously opened Xiangnan Satellite TV. Although she knew that Xiangnan Satellite TV must be Chen Wan who came to interview Li Mu, she still wanted to confirm it by mistake.

After waiting for a few minutes, news about Taobao logistics appeared on the TV screen. First, the studio host briefly introduced Taobao logistics's automatic sorting system imported from Germany, and then switched to the live video.

The screen switched to the scene, first excerpted part of the focus of Li Mu's speech at today's launch ceremony, and then the screen switched to Chen Wan on the scene.

Chen Wan is now the leading actress of Xiangnan Satellite TV. She is a variety show host. It is logical that she should not be a guest-starring position as a reporter. However, because she is conducting live reports on Li Mu, the audience does not think that it is abrupt for Xiangnan Satellite TV to send Chen Wan over.

However, Wei Lan was even more sure of his speculation. Chen Wan was indeed here in Shenzhen. From this point of view, there would be no mistakes in his speculation...

Wei Lan was particularly depressed. She turned off the TV and lay on the sofa, thinking about every bit of her and Li Mu from the first meeting to the present.

He bought his own villa and sent him to the airport, helping him solve the huge difficulties faced by the family business, and invited himself to join Wan Ying, especially to rescue himself from the crazy Song Zhilei. These pictures have almost never left her mind for a long time. The longer these pictures flash, the stronger the feelings for Li Mu in his heart.

Wei Lan is not in the mood to continue to pay attention to the reports about Li Mu on TV, but hundreds of millions of people in China are paying attention to Li Mu's public appearance.

Although major TV stations have different editing of live videos, fortunately, most media have broadcasted the little bit of private goods added by Li Mu at the launch ceremony.

The so-called private goods are Li Mu's view on "purifying the domestic e-commerce environment". The media believes that this is a real reflection of Li Mu's strong sense of social responsibility and industry responsibility. However, Li Mu's real idea is to convey a demand to senior leaders through the media.

Li Mu today is different from Li Mu before going to the United States.

Before going to the United States, Li Mu's influence was basically all in China. Although there were some unintentional gains from overseas, he himself did not receive any real attention in Western society. However, after going to the United States, Li Mu's influence was infinitely amplified through Western media. Therefore, before going to the United States and after returning from the United States, Li Mu's world influence increased like a leap. The American media said that he was a world-class young leader, and this was true. Almost all young people around the world regarded Li Mu as their idol.

So this time Li Mu held an automatic sorting system launch ceremony in Shenzhen Stock Exchange, which actually attracted almost all domestic media and overseas media that had stationed in China.

It is precisely because Li Mu is now highly recognized in the world that all his public remarks now have world influence that cannot be ignored.

Li Mu disappeared for so many days and returned in the eyes of the media and the public for the first time. This incident itself has attracted much attention because of this. Therefore, the little bit of private goods that Li Mu brought in his speech today soon had a huge influence on senior leaders.

Originally, senior leaders did not have an immediate plan to legislate for counterfeiting of e-commerce. This is because of many historical problems. Although senior leaders have received Li Mu's request for this, they believe that e-commerce is a supplement and extension of the real economy, so it must respect the current status of the domestic real economy.

The current real economy in China is rising. At this time, from a large perspective, the senior management hopes that economic development can "run quickly" and cannot be affected by some small problems and flaws. Therefore, rapid development first and then gradually improve it has become the main tone of economic development at this stage.

The offline industrial chain of counterfeit products is extremely large, involving at least tens of thousands of workshop-style enterprises and millions of people, and even runs through the retail industry across the country. Therefore, under this circumstance, the possibility of comprehensively cracking down on counterfeit products is very low. In addition, senior leaders have always believed that e-commerce is a supplementary form of the real economy, so they have not given Li Mu a clear answer.

However, Li Mu's weight and importance in the eyes of senior management are incomparable. So when the senior management learned that Li Mu mentioned this matter again in this public appearance, he immediately gave a very clear instruction to formulate e-commerce management regulations as soon as possible, and then carried out a round of major cleaning of the e-commerce industry. Since Li Mu valued this market so much, the government came forward to completely purify the industry!

...

Boss Ma has had a very relaxed life recently.

Since his plan to survive in the cracks was successful, he immediately got rid of the huge pressure Li Mu brought to him.

In the mall, if you want to give a fatal blow to the other party, you must hit the other party's core market. Now, counterfeit products are LeTao's core market, especially counterfeit brand clothing, which accounts for more than 60% of the total order volume in LeTao.

This gray market is a field that Taobao does not touch at all, so in this case, Letao transforms into a category that Taobao does not touch, and Taobao and Li Mu have no choice but to do anything about it.

Boss Ma knew very well that if he hid in a penalty area that Li Mu could not reach, he would get a good opportunity for vulgar development. So his biggest idea now is to make Letao bigger and stronger as soon as possible. Once Letao's foundation is solid and has enough wind resistance, it will not be so easy for Li Mu to jump out of the penalty area.

In order to achieve this goal, Boss Ma recently deliberately sent a team to the southeast coastal area to communicate with local counterfeiting companies in private. Boss Ma thought about scaling up the online counterfeiting, unified procurement of goods, and delivering goods to LeTao sellers at a lower price.

Boss Ma is considering that at this stage, even if the big sellers of Letao are single, they still do not have enough voice in front of the manufacturer. In this way, two problems will arise: one is that they cannot suppress the cost, and the other is that they cannot get the exclusive source of goods.

Therefore, Boss Ma hopes that Letao will come forward privately and cooperate with these factories through bulk procurement, and set up several offices in the southeast. After the offices get goods from the manufacturer, they will directly resell them to Letao sellers at the ex-factory price through Letao Logistics.

This way of playing is very interesting. It is equivalent to Boss Ma who contributes people, works hard, and costs to help big sellers minimize the purchase cost. In this way, big sellers can get goods from Taobao, not only the price is cheaper than buying goods by themselves, but also completely save logistics costs. They don’t even need to travel to the south in person and sit at home to get the goods.

Because a considerable number of sellers are physical store owners, they usually have to travel to Hangzhou, Yangcheng or Putian every once in a while, purchase goods in person and then send the goods home through logistics, and then set off on their own to rush back. The labor cost is very high and the financial cost is not low.

Now, they are working with Letao, and Letao can solve all these things for them.

However, Boss Ma has done so much for them and has also put forward his own requirements, which is to require all sellers to lower the price as much as possible, with small profits and quick turnovers.

What he pursues is the important dimensions of the platform's order volume, transaction volume and user number. In this way, cooperation with sellers can ensure that counterfeit clothing on Letao is cheaper than buying anywhere. Even ordinary consumers can't get such a low retail price when they go to Hangzhou or Putian in person.

In addition, Boss Ma is also operating a new way of playing. This time, Letao is not only negotiating a lower agreement price with the factory, but also negotiating the future exclusive style of Letao.

A manufacturer may imitate hundreds of brand clothing products every year. In the past, these products were produced and flowed directly to the wholesale markets of clothing, shoes and hats across the country. However, now, the factory will specifically deduct 20% of the styles for Letao every year. These 20% of the styles are only for Letao and are not sold to other channels. Boss Ma hopes to use this to increase Letao's user viscosity, and exclusive products are always easier to attract users.

Boss Ma originally just acquiesced and secretly supported the sale of fake goods on Letao. Now, for the rapid development of Letao, he has taken the initiative to participate in the fake sales chain. Originally, some core team members, including Cai Chongxin, also expressed strong opposition, believing that once Letao actually participate in the fake sales chain, there will definitely be policy and legal risks in the future, but Boss Ma doesn't care at all.

He did not feel that the country would tighten its policies at the counterfeit level in the next few years. Instead, he felt that now was the best time to overtake on the curve.
Chapter completed!