Chapter 1061: Conquering Harvard (1)
Facing the top students from Harvard and MIT who were full of people, Li Mu's confidence was particularly contagious. He slowly paced on the stage, calm and full of aura, and began his first public appearance on the world stage.
Li Mu smiled and said, "As you know, I have started several companies one after another since the summer vacation before college. Fortunately, one or two of them have developed quite well. Now we have expanded the business of one of them from China to the United States and to the global market. What's even more luck is that we now have more users and broader development space around the world, which means that the responsibilities we need to bear are heavier."
Applause came out again from the audience. Li Mu spoke in a humble tone, using luck to weaken his success, and then using responsibility to interpret his success, which immediately won the further favor and recognition of tens of thousands of college students below the audience.
"The first project I did was a music sharing website. At that time, there were already many similar websites in the Chinese Internet industry. Everyone was providing various music listening and download services. However, when I was building my own music website, I seriously considered a question: If I wanted to do such a project, what are my advantages compared to others."
"I thought at the time that if I could find my unique advantage, then this project could be tried. On the contrary, if I couldn't find an advantage, then such a project would lose its meaning and would only become a part of the trend. After thinking seriously and in-depth, I believed that my unique advantage was actually my deeper respect for users."
"At that time, all the music and audio-visual websites on the market focused on traffic and advertising revenue. They did not study pages, ui, or user experience. They only studied how to add more online advertisements to the already messy pages to achieve the effect of increasing revenue. So I decided not only to build a music and audio-visual website without advertisements, but also to build a more beautiful music and audio-visual website to give users a better experience and give users more respect."
"When my music website finally went online, my efforts quickly became effective. All users who have used my products quickly settled down and became my loyal users. The reason for this is very simple, mutual respect is just like you prefer a restaurant that combines good taste, good environment, and lower prices."
"At that time, many people were questioning my music + website. They felt that I had obtained so much traffic but did not use it for monetization. This practice was too stupid. But I think that direct monetization is like a primary industry that grows melons and gets melons. The resource utilization rate is too low and the loss in the conversion process will have a huge impact on the user environment of the entire product."
"So I changed my thinking. I have users, but I don't have to make revenue by showing them ads for compulsory purposes. I can import them into my next product to make them my deeper user. So I created a page product called Tieba, which is a minimalist style bbs, but the biggest difference is that I allow users to use any keyword allowed by law to establish bbs unique to this keyword. This product allows me to successfully import users of the music website, but I still don't choose to advertise this product because I think I can find a better way to monetize it;"
"At that time, the operating costs of the two-page products were relatively high. Fortunately, I got financing at that time, but financing is like the living expenses given to you by your parents. There will always be a day spent, so what you have to do is to prepare for the rain before the money is finished;"
"So, under the pressure of monetization, I made a page flas***, called "Happy Farm", which is the predecessor of "Paradise Town". Later, "Happy Farm" brought huge cash income to the company and also received crazy sought after by users. When users imported all their connections in life and the Internet into "Happy Farm", we launched yy. Using the connections of these users, yy immediately became the most popular product in the Chinese Internet market after it was launched. It was these that made today's Makino Technology."
The first time Harvard and mit students listened to Li Mu talking about his entrepreneurial journey, in a few minutes, Li Mu talked about the causes and consequences of the development of Muye technology and the context, which surprised all the top students in the audience.
Although Li Mu's development history is so fast that it is scary, it is like a chain that has been quickly created. Although it takes a short time, every link is there, and every link is particularly solid.
After applause, Li Mu continued: "The reason why Muye Technology can be today is because when I first came up with the idea of the music website, I didn't just keep it in my brain and on paper, but really put it into action."
"It was because I took the first step and made that music website that I pushed myself to this day step by step. If I had just put this idea in my mind and thought about it, then I might still be sitting in the classroom of Renmin University, taking less than a hundred dollars of living expenses from home every month, studying and living in a big city nearly a thousand kilometers away from my hometown."
"You see, on one hand, you spend two thousand dollars a year, and on the other hand, you earn hundreds of millions a year, so everyone should now understand how important it is to put the ideas in your mind into action."
There were constant applause, laughter, whistle and shouting from the audience. Although Li Mu spoke easily, everyone deeply realized the importance of "action" from his words. Before that, although countless people talked about this with them, no one was as convincing as Li Mu said.
After the applause gradually stopped, Li Mu said: "Whether in developed countries or developing countries and poor and backward countries, every young man of our age is the most energetic and imaginative group. Under the influence of age advantages and hormones, our energy is strong, and our brains are running rapidly almost 724 hours a day. Various ideas are always born in everyone's brain. There must be many valuable ideas, but they are just ideas. If we don't take action, then no matter how good ideas are, they will not bring you any help to this society in the end. You are still you, the sentimental and whimsical you."
After a knowing laugh, Li Mu continued: "One day last year, when I was studying at Renmin University, one day a fellow dormitory friend of mine told me that he really hoped to find a part-time tutoring job to work and study, but he did not make any progress through the traditional way of posting small advertisements. At that time, he was helpless because his family was not well off. He urgently needed to solve some of the tuition and living expenses by himself. He was weak and the only way he could think of was to be a part-time tutor. He thought of this idea and tried to put this idea into action, but the actual reason made him unable to find a suitable opportunity to implement it."
"At that time, an idea suddenly popped up in my mind. In China, parents' mentality of finding good tutors for their children who are about to take the college entrance examination is extremely urgent; and being able to get into Renmin University like my roommate represents his rich experience and knowledge reserves for the college entrance examination. Since there is enough supply and demand relationship in this market, why can't my classmate find an employer?"
All the college students in the audience held their chins and stared at Li Mu without blinking. They had completely entered Li Mu's rhythm. They listened to what Li Mu told, thought about every question Li Mu raised when he told, and also looked forward to Li Mu's announcement of his answer.
Then, Li Mu paused and smiled and said, "I couldn't figure it out at first, but then I figured it out that the market supply and demand are very strong, but it is difficult for both supply and demand to trade successfully. So the biggest problem is that there is a lack of a transparent and efficient link between supply and demand."
"So, an idea popped up in my mind. Since I have entered the Internet industry, why not use the advantages of the Internet connecting the world to solve the supply and demand of tutors between candidates and college students? On the same day when I thought of this idea, I immediately took action. I locked myself in my room and sorted out an online platform for tutoring, so that all college students who want to be part-time tutors can register as users of this platform, and let them publish their school, majors, and college entrance examination scores. In this way, parents can choose the most suitable and customized tutors for their children on this platform."
"For example, if someone's son wants to take the entrance exam for Yenching University, then, instead of finding some middle school teachers to give him tutoring homework, it is better to find a student who has just been admitted to Yenching University to come directly and effectively. Moreover, freshmen and students who are about to take the college entrance examination are almost the same in age. There is a smoother and more efficient communication channel between them. The direction of learning will not only be corrected to the maximum extent, but the learning efficiency will be greatly improved."
"And, there are many benefits to online trading. I can let prestigious university students like you openly bid for them and get a richer salary return for them."
"In a very short time, I made this platform. In order to make it easy to remember, I registered a purely digital domain name for it, and then led many of my classmates to promote it in every university and residential area in Yanjing. Soon, 3321 became popular throughout Yanjing.
Through 3321, tens of thousands of college students successfully found part-time tutoring jobs and received generous rewards far beyond their imagination. Among them, the top college students, the auction price for one class time is more than one hundred dollars.
In China, an ordinary worker works 180 hours a month and can only get an average salary of less than 300 US dollars. This class-time salary of more than 100 US dollars means that his part-time salary alone is far more than his family income ability.
Yesterday, his parents were still working hard to support him in school. Today, he can already solve all the costs of his studies through part-time tutoring, and at the same time create more income to subsidize his parents."
Chapter completed!