Chapter 1021 Make a big move
When he heard that Li Mu was going to make a big noise, the head of the operation team of "Paradise Town" immediately straightened his waist at the meeting and said to Li Mu with a firm look on his face: "Mr. Li, please give me instructions on what kind of support you need us!"
Li Mu smiled slightly and said, "The Town of Paradise spreads very quickly among college students across the United States. It is time to create some explosive news, so I think we need to frequently launch some major events and competitions in "The Town of Paradise."
Everyone knew very well that once Li Mu made specific requests, there would be specific plans. Everyone has always been accustomed to his routine of creating and solving problems, so they looked at Li Mu and waited for his next sentence.
Li Mu said: "Now in "Paradise Town", the influence of campus celebrities is obvious. Next, we have to strike while the iron is hot and push the influence of such campus celebrities to the extreme."
As he said that, Li Mu paused and continued: "I personally feel that college students in developing countries and developed countries around the world actually have serious vanity and materialism. Since this is the case, then we will take this phenomenon to the extreme in the United States. We will conduct a "Paradise Town" selection of school beauties across the United States. In theory, all colleges and universities can participate in the selection. Each school first compares one school beauties, and then the states where the colleges and universities are located conduct a state-wide competition. Each state selects one, and finally competes with the school beauties selected from each state, and finally selects three people, giving three grand prizes that can shock the whole United States, or at least shock the American youth group."
Everyone was curious all of a sudden. Li Mu always made big money in his work, and his big money was just an ordinary marketing method in his eyes. Now he suddenly said he wanted to make big money, and everyone was curious about what big money in Li Mu's eyes looked like.
Kong Lingyu first asked everyone what he thought and said, "Boss, tell us what your big deal is, and let us have a long experience."
Li Mu smiled slightly and said, "What I think for the time being is this. The first place in more than 3,000 universities, each with the first place in each university is $1,000 after tax; the champions of 50 states and a special zone are $20,000 after tax; the top three in the country are $300,000, 200,000, and 100,000 US dollars each. In addition, the first place will give a Ferrari 360 sports car, the second place will give a Porsche 911, and the third place will give a Ford Mustang."
As soon as he finished speaking, everyone sitting there was a little stunned.
It was indeed a big decision made by the boss. The prize for the first place in more than 3,000 universities alone was more than three million US dollars. The championship prizes for 50 states and a special zone were $2.55 million after tax, and the cost of the company was at least more than three million US dollars; the prizes and sports cars in the top three in the country were at least more than one million US dollars. If you calculate it roughly, the bonus for the event alone was more than million US dollars. Such activities were only a handful of around the world, and it was definitely unprecedented in the Internet industry.
In an event with promotional purpose, the bonus cost is actually not worth mentioning. The real big part is promotion and operational costs. Li Mu made such a large expenditure on the bonus cost of the event. If enough promotional expenses are included, the event will be a budget of 1,000 or several million dollars, or even more than 20 million dollars.
Someone raised an objection and said, "Mr. Li, such a huge reward expenditure is too high, and if you arrange it like this, the reward expenditure is too scattered. I personally feel that it is better to give up the underlying rewards and conduct a national selection, and then select three people to give high cash rewards and sports cars."
Before Li Mu could speak, someone retorted: "I think there is no hierarchy. If you directly choose three in the country, the hope will give everyone is too vague. The goal is too difficult, and users will lose confidence. On the contrary, if we set several levels and several goals for them, they will feel that they are not far from the first goal; and after achieving the first goal, they feel that they are not too far from the second goal; after achieving the first two goals, they feel that they are much closer to the ultimate goal, so that they can maximize the enthusiasm for user participation."
As he said that, the person said: "Have you paid attention to Xiangnan TV's "Super Girl" recently?"
Everyone shook their heads one after another.
The man smiled and said, "Super Girl is not popular in our age group, but it has become popular among the youth group. The competition system of the program is to first divide several major competition areas across the country. Each competition area first selects the top 100, then selects the top 80, top 50, and top 30 all the way. Finally, selects the top 80, top 50, and top 30, and then selects the top 80, top 50, and top 30. Finally, selects the top 80 and top 50 and then puts the national competition areas together to finals. Now the auditions for the sub-districts are held. My daughter likes to watch it very much, so I accompanied her to watch it a few times. I feel that the setting of this competition system is very rhythmic, which is very similar to what Mr. Li said. Bring the target users in bit by bit, let them go step by step, and the further they go, the more they cherish and pay attention to it. They fight step by step, and then the final battle will definitely be very exciting."
Li Mu was not very impressed by this person, but he still knew his name. He was a VP of the Muye Technology Operations Team, named Sun Jia.
Sun Jia's words basically hit Li Mu's mind. Outsiders do not know that the framework of "Super Girl" was decided by himself. Its framework is exactly the same as the framework of American school beauties that he was planning this time. Li Mu hopes to use this progressive psychology to allow as many people as possible to participate.
As soon as Sun Jia said this, many people agreed. Since it covers universities across the United States, multiple stages should be set, and then the target group should participate step by step. If three or five people are selected nationwide at once, the attractiveness to users will definitely be greatly reduced.
The colleague who raised objections before also said a little embarrassedly: "Sorry, I'm not right in my consideration. From this point of view, Mr. Li's plan is the most suitable."
Sun Jia said: "As soon as the award for this event is announced, it will inevitably shock the entire United States, especially the college student group, but it is definitely not just the college student group!"
Sun Jia's words have been recognized by everyone. Such a large-scale event will inevitably become a hot topic in the whole society with the assistance of promotional methods.
Li Mu communicated with everyone for a moment, and saw that everyone had no objections to the plan, so he spoke: "Then our basic plan is decided like this. The name of the event is called "Paradise Town" and the highest ranking of school beauties in the United States. The event process is that users vote within the specified time. In the first round of campus voting, the first girl in each university wins; in the second round of state voting, the first girl in each state wins, and then a national voting is conducted."
The person in charge of the "Paradise Town" team immediately asked Li Mu: "Mr. Li, what do you want to use as the basis for the selection? Should the user vote or the amount of the user's contribution value be used as the key basis for the selection?"
Li Mu shook his head: "None of them. My idea is to create a special selection basis, and the name is: 'Paradise Town Resident Voucher'. The so-called Resident Voucher is a vote for votes to be voted and compared. However, Resident Voucher is not given away and cannot be purchased. Only through normal games can you get it."
As he said, Li Mu added: "For example, in each stage of the activity, each user who is over 20 has the opportunity to get a resident coupon, and each user can get a maximum of three resident coupons in one stage, namely: after the cultivated land harvest is accumulated to 500 times, you can get a resident coupon; after the accumulation of breeding harvest reaches 200 times, you can get a resident coupon; after the accumulation of system tasks is completed by 100 times, you can get a resident coupon."
"In this way, if a girl who has the chance to become the number one in the school will do everything possible to encourage the boys in the school to vote for themselves in the first stage of campus selection. These boys, whether they are players of our games or not, must pass the game to play the game. Each account has only three chances. This not only avoids the possibility of large-scale vote swiping, but also ensures fairness, but also guides a large number of users to invest more time in our games, killing multiple goals at one fell swoop."
"In addition, those who are voted can see the voting time and voter information of each vote to ensure that these boys are most motivated in front of their goddesses."
As soon as Li Mu finished speaking, several people slapped their thighs excitedly.
It is indeed a win-win situation. If every user has "resident coupons", the problem of swiping tickets will be difficult to control. After all, any script for batch registration of accounts can be solved by anyone who knows how to program it. If the resident coupons are sold, then it is too utilitarian, which will cause users to be disgusted and fairness will be difficult to guarantee. Once a capable user swipes tickets, it will not only destroy the balance of the game, but also make users hate the rich.
Li Mu's method of obtaining "resident coupons" is very interesting. It is not given for free or sold. If you want to get it, you have to play the game steadily, first upgrade to level 20, and then obtain the "resident coupon" as required.
Although such a high threshold for obtaining is eliminated and fair, it is difficult to obtain, and users will inevitably reject it. But it doesn’t matter. Users can reject it. However, the driving force that really drives them to obtain "resident coupons" is not the game, but the goddesses who can see their voting records and number.
Since the goddess requires that in order to please the goddess, at least try hard to vote for three votes, right?
After investing in three tickets, if you still have the mood to register some small accounts and upgrade a little bit, and earn "other resident coupons" little by little, Li Mu has no objection.
The cost of this kind of ticket swipe is so high that it has a great effect on the registered game users, the average duration and even the recharge. Li Muba has to use more diligent teenagers to browse tickets in this way, and the more you buy, the better!
At this time, Li Mu tapped his fingers on the table, looked at the excited team members around him, and said with a smile: "Don't be happy so early. There is another key factor, as if you haven't noticed it."
Everyone looked at Li Mu with surprise: "Mr. Li, what other key factors are there?"
Li Mu smiled and said, "Did you forget our prop division plan? Every girl who participates in our "highest school beauties in the United States" will not only have the opportunity to receive rewards at each stage, but also have the opportunity to be promoted to more players by our game. At that time, they will have the opportunity to expand their fan base and get more prop rewards."
Speaking of this, everyone showed a sudden enlightenment. Li Mu said: "Think about it, a campus celebrity receives several thousand or even tens of thousands of dollars in a day. What if he wins the first round and becomes the school beauty? What if he wins the second round and becomes the first in the state? What if he wins the third round and becomes the top three in the country? Victory in each stage will bring them more exposure. Higher exposure means more fans, and more fans means more props. I think, if you are optimistic, a state champion may earn a million dollars in our game. By that time, they will have greater driving force to continue to move forward in the "highest school beauty list in the United States."
"So awesome!"
"I can't wait!"
"Once the 'The highest school beauties in the United States' is promoted in the United States, I believe it will definitely trigger a phenomenal hot topic!"
For a moment, everyone was excited and talked about it, but everyone was full of confidence in the event.
Li Mu is also full of confidence. He feels that once this "highest school beauty list in the United States" is launched, such unprecedentedly generous rewards will undoubtedly cause shock and attention to the entire society, and will also cause crazy pursuit of the entire college student group. By then, the influence of "Paradise Town" will inevitably achieve a huge leap again.
Whether you are going to the United States to discuss financing or meetings, you need to master strong initiative. If you want to master initiative, you must make some big moves! At that time, one after another, intensive bombardment of major actions will definitely completely blow up Makino Technology's future market in the United States.
Is Muye Technology's C round valuation worth $15 billion? Or $16 billion or even higher? This is no longer necessary to worry about Li Mu. As long as the rhythm is controlled, he will definitely be able to negotiate a sky-high price for Muye Technology that shocked the whole world this time.
A picture appeared in Li Mu's heart from time to time: If the other party refused to agree, then he turned back to the hotel and launched the "highest school beauty list in the United States" the next day and attracted the attention of the whole United States. Then the other party would not regret it?
If the other party came to him at that time, he said: Brother Mu, let’s sign the contract quickly! He would definitely wave his hand at him: “Sorry, the price today is no longer 15 billion US dollars.”
As for the specific amount, it may be possible! Because I not only have the firepower support of "Paradise Town", but also have two new functions of yy to carry out strategic bombing!
Chapter completed!