QQ Music, a company owned by Tencent, faced the sudden rise of Bian Luyun Music and did not imitate and chase it like Kugou.

Instead, he took another path, and the essence was apparent at a glance!

copyright!

In this undercurrent of the music player war, Bian Lu is challenging many seniors as a rising star, and he is coming fiercely.

Kugou relies on its massive music resources to become the undisputed king of the computer side. Even QQ Music, which is backed by Tencent, cannot surpass him for the time being.

This is their advantage, so when they encounter challenges from the border, their response is to absorb and imitate the advantages of the border.

However, Kugou ignored an important issue!

That is, more than 90% of the massive music resources he owns are pirated!

This is a time bomb. It seems to be fine at the moment, but it is a huge hidden danger.

When it will be detonated does not depend on Kugou, but on Bian Luyun Music.

Once Bian Luyun's music develops to a certain level, this copyright war can begin.

And the result will be without any doubt!

Not only that, when that time comes, not only Kugou will have to face the copyright war from Bianlu, but all other companies of the same type will be affected, and they will have no power to resist!

Of course, under the current Internet conditions where domestic piracy is rampant and there is no awareness of authenticity, when it comes to authenticity, both the authorities and the masses may laugh with disdain.

What a joke, everyone is used to using free products. Even if you have a genuine version, users still won’t choose us.

But that was in the past, times will always develop, and users will always be willing to pay for the things they like when they have the spare capacity.

Moreover, the copyright in the hands of Bian Luyun Music is a killer, but Bian Lu's core advantage is excellent user experience.

It is conceivable that once the time comes, and Bianlu has two major killers, copyright and user experience, and starts this online music player war, no company can resist it.

Kugou did not realize this and only stayed on the surface.

But qq music is different!

Backed by Tencent, they have countless outstanding talents, many of whom have long-term vision, and they can quickly see the winner of this future war.

There is no need to rush to change the user experience. After all, it is bound to QQ, a software with a large number of users, so it is not too late to change it in the future.

But the number of copyrights is the top priority.

No one's copyright is bought year by year. Basically, record companies license it and sell it on a long-term basis of three or five years.

If QQ Music is slow, it means that it will be controlled by others in the next five years.

Therefore, they began to hoard copyrights after Bian Lu, making moves that were secretive but uncompromising.

Lu Heng and Bian Jiang were silent at the same time. No one expected that the QQ music, which was not obvious or revealing, would hit the pulse gate as soon as it was released.

Bian Jiang looked at Lu Heng who was thinking deeply, and felt a little sad in his heart.

If before this, he still had some doubts about Lu Heng's emphasis on copyright.

But as QQ Music did the same thing, he had to believe that the room manager's decision was the most correct one.

The opponent's identical actions are the best confirmation of Lu Heng's decision.

"Chief, what should we do now?"

Lu Heng's eyelids twitched, he glanced at Bian Jiang, and continued to think.

Bian Jiang didn't push him and waited patiently for Lu Heng's answer.

He believed that it was impossible for Lu Heng not to have anticipated this day, because he had seen it earlier and farther than QQ Music!

After a long while, Lu Heng finally let out a long breath.

"To be honest, I thought about this day, but what I didn't expect was that QQ Music would respond so quickly."

Glancing at the calm Bian Jiang, Lu Heng smiled.

"But don't be afraid. They are much slower. And I think that even though they have discovered the importance of copyright, they definitely don't pay as much attention to it as we do."

Bian Jiang opened his mouth and asked cautiously: "What do you mean? They may be just testing the situation now, and they don't pay enough attention to it."

A meaningful smile appeared on Lu Heng's face, which was unpredictable.

"Combined with your previous thinking mode, and looking at Kugou's response, you should know that QQ Music's ideas are unlikely to be too far ahead. I guess they just discovered the importance of copyright, but did not pay enough attention."

Lu Heng continued methodically: "Insufficient attention means that less resources will be invested. As for those record companies, they don't look at who the sales target is, they only look at how much money the other party will spend.

And this money is what I call resources!”

Bian Jiang suddenly reacted, "In other words, if we increase the resources for purchasing copyrights and negotiate on better terms than QQ Music, we will still have an advantage!"

Lu Heng nodded heavily, "Yes! Not only must we offer discounts on price, but we must also compromise as much as possible on other conditions. As long as the number of genuine copies increases, it will be too late to wait for QQ Music to react."

"In addition to these, we also need to speed up the purchase of copyrights. We have been making moves in this area for several months. We originally planned to use one or two years to complete the layout in this area, but the plan has not changed as much.

Come on, we have to speed up."

Having said this, Lu Heng looked at Bian Jiang, "You should know what to do!"

Bian Jiang frowned and thought for a while, then gritted his teeth and said, "Half a year! How about reducing the original two years to half a year?"

Lu Heng asked with a half-smile: "Half a year? That means we only have three months left. Can Bian Lu do it?"

Bian Jiang said firmly: "Three months is enough! I will organize a meeting of senior managers in the evening to make new plans for copyright issues."

"You might as well talk and listen first."

"Currently, the company still has 50 million funds in its account. I plan to spend 40 million, all of which will be used to purchase song copyrights. In addition, the content department will expand and recruit more people. After a brief training, they will be sent out to contact major companies.

Record companies will buy the copyright at all costs!"

I have to say that Bian Jiang is still very courageous.

Before this, he didn't care much about copyright and insisted on spending funds on product development, operation and publicity.

But after seeing the importance of copyright, he quickly made the decision to shift his focus.

Regarding Bian Jiang's plan, Lu Heng nodded appreciatively.

However, there were some things that he still had to remind.

"After the 40 million yuan of funds is taken out, the company will only have 10 million yuan left. The money invested by the shareholders at the beginning is basically not much left. You have to think about the company's follow-up plan once the money is not enough.

?"

Bian Jiang was startled. With his ability, he couldn't see that far yet, but he subconsciously felt that he should do this.

The height at which Lu Heng stands determines that Lu Heng can see further than him, so Lu Heng will consider more things than him.

Of course, Bian Jiang's subconscious actions are also correct.

Probably, this is the sense of smell of so-called Internet entrepreneurs!

When you don't know the future, rely on your own judgment to find the most correct path in the fog.

Lu Heng smiled and waved his hand, "I'm just saying, don't worry too much. For a small company that has just started, 10 million is enough to sustain Bianlu until a year later."

Bian Jiang hissed and suddenly discovered the key to the problem.

"You originally invested a total of 60 million, but the plan was to use it in two years, so now it has been reduced by one year."

Lu Heng stood up and said confidently: "One year is actually enough. By then, Bian Luyun's music should have been successful. There will be a lot of people sending money to the door, and Bian Lu still has me, so the money will definitely not be there."

There will be a shortage.”

Hearing what Lu Heng said, Bian Jiang immediately relaxed his tense nerves.

Yes, with a partner like Lu Heng here, he doesn't need to worry about funding issues at all.

As long as you do what you should do, Lu Heng will take care of everything outside the company.

"You have a meeting in the afternoon, so I won't interrupt you anymore and will leave first."

"Chief, I'll see you off."

The so-called problems will not be so worrying once there is a solution.

At least when Bian Jiang walked out with Lu Heng, his expression changed from the gloomy look he had before when he returned to the company to the sunny one.

When they reached the company gate and were about to wave goodbye, Bian Jiang suddenly thought of another question.

"Director, tell me, will Kugou realize the key to copyright?"

When I think about this problem, worries come one after another.

Bian Jiang quickly said: "If it is just QQ Music, we can still fight. But if Kugou also joins this copyright dispute and the three companies compete, our costs will definitely rise again."

The more he thought about it, the more anxious Bian Jiang became.

However, when he looked at Lu Heng, he found that he had a calm face and even a smile.

"Well"

Lu Heng smiled disdainfully, "Do you think Kugou's reaction is important to us?"
Chapter completed!