Xujiahui, Shanghai City, Haomeng Cinema Chain.

This is the sixth chain theater invested by Good Dream Company in Shanghai. It was officially opened on the eve of the Spring Festival. Feng Xiaogang brought a group of celebrities to help and promote his new movies.

Chain cinema chain adopts the method of joining, and Haomeng accounts for only 30% of the investment.

The remaining 70% are local investors in Shanghai. Haomeng provides a complete set of screening equipment for the theater, responsible for the management and operation of the theater, and the income obtained is divided according to the investment ratio.

And set a loss standard. If the theater's loss is higher than a certain value, Haomeng will make a compensation.

This is done to strengthen investors' confidence.

Haomeng can be among the top ten theaters in the country in two or three years. It is precisely because of this chain expansion model that quickly gathers funds and forms scale and brand.

At the same time, many problems will arise, and the overall theater chain is still in a loss.

In first-tier cities, we can basically achieve a balance of income and expenditure, while second- and third-tier cities have suffered serious losses.

Feng Xiaogang's star lineup is quite strong, including Ge You, Zhang Guoli, Xu Fan, Gao Yuanyuan, Zhang Hanyu, Fu Biao, Liu Bei and Fan Wei.

The external publicity is "Feng's New Year's All-Stars New Year's greetings."

They will stay in Shanghai for two days.

In addition to holding media and audience meetings in the theater, there is also a retrospective Feng Xiaogang film exhibition that will also kick off. Feng Xiaogang shares the story behind the film with reporters and fans.

Entering the Southern Film Market is the development strategy of Haomeng Company, and Shanghai City is the main offensive position for publicity.

"Shangcheng is an international metropolis, with office buildings everywhere, with so many young white-collar workers and so many mobile phone users, there should be many people resonating with this movie." Feng Xiaogang said.

"How did you think of changing your style and abandoning the humorous and funny thing that was always the same in New Year's films?" the reporter asked.

"To be honest, if you always shoot movies in one way, the director will feel tired. I can also shoot this "Mobile Phone" according to the method of "Party A and Party B". Find a few people and shoot four short stories. Different people will encounter holding mobile phones." Feng Xiaogang responded, "I can do such a story very fun and make everyone happy. But if this continues, one day, I will not bother the audience, and I will also be annoyed. I must have this sense of crisis and take the initiative to attack."

"Have you considered whether the audience can accept this change?" the reporter asked.

"Of course I have had concerns. There are humorous things in "Mobile Phone", but not the main feature. The content of this film is more realistic and close to life. When I was editing the film, I tried my best to cut out all the exciting and funny things. I still want to serve the center of the entire film, and not too many branches and vines." Feng Xiaogang explained, "As for whether everyone can accept it, it depends on whether the audience supports it."

"What if the box office is broken?" The reporter asked a sharp question.

"There will definitely be pressure. What I often think about now is not to innovate and improve, but not to fall off. If the box office of this film exceeds 30 million, it will feel very satisfied and will not look shabby." Feng Xiaogang said calmly, "Even if the box office is really broken, it may not be a bad thing. Summarize your own problems, unload your burdens, and let go of your creation."

In fact, the box office pressure on "Mobile Phone" is not very high.

The initial investment of this film is 15 million, plus the later promotional expenses, the total is less than 30 million, and the income from various advertising sponsorships and copyrights alone is about 20 million.

In particular, mobile phone manufacturers sponsored five million yuan and invited Gao Yuanyuan to take mobile phone advertisements.

"Cui Yongyuan, the host of China TV, said that "Mobile Cellphone" was based on him and raised a protest. Director Feng, what do you think?" The reporter raised a sensitive topic.

"How do you say this? We are filming a host of a conversation program. Teacher Cui is quite famous in this regard, so you may think of it." Feng Xiaogang said carefully, "We have explained to Teacher Cui and talked many times. I can only say that everyone has different understandings in artistic creation."

Cui Yongyuan has a somewhat axial personality and sticks to his own ideas, even on Chinese TV stations.

After several negotiations, he and Haomeng Company failed to reach an agreement, and through the media, accused "Mobile Phone" of destroying his image and affecting his reputation.

Good Dream Company has never made a positive response to avoid intensification of conflicts.

"When I was performing, I referred to the styles of interview hosts. For example, Dou Wentao did not use Teacher Cui as the prototype. This is a fictional character, not a good person, a bit bad, and is different from Teacher Cui." Ge You continued, "You who are in the media must clarify that we cannot destroy Teacher Cui's reputation."

"Director Feng, you have worked with Teacher Ge many times. They all say that Teacher Ge is your royal male lead. What do you think of Teacher Ge's role in the film?" the reporter asked.

"The success of a film is not because of one or two words of greatness, but to attract the audience as a whole. No one can compare to Ge You. He has the ability to make ordinary things vivid. Ge You has made a huge contribution to the film. This is not a polite word. He is calm and thoughtful in thinking about the problem. After working together for so many years, he has constantly reminded me with a peaceful attitude that this is inappropriate and that is inappropriate, which has given me great help." Feng Xiaogang said sincerely.

"It turns out that I looked for Ge You. He is famous and is indeed helpful for the promotion and distribution of the movie. Later, it changed. Ge You is my favorite actor, as if he is part of me. This has had a certain impact on us. We have talked in depth several times and realized that this kind of cooperation is very important to each other." Feng Xiaogang thought.

"There are more and more commercial films in China. Can you talk about the secret to the success of commercial films?" the reporter said curiously.

"Many people say that my movies and business are well integrated. In fact, I am not combining with business. I think movies are business. This is the biggest difference between me and other directors. Movies require huge investment. Unless this money is own, you have to consider the market, take the profits, and invest in the circulation field to be tested." Feng Xiaogang replied, "Responsible to investors, the market, and the audience. I think this way can make good commercial films."

Gao Yuanyuan is also the focus of reporters' attention, and this time her role has made a breakthrough.

In "Mobile Mobile", she changed her previous pure image and played a scheming third party who wanted to get ahead. She had a passionate scene with Ge You and had a lot of room to play.

Doing this has certain risks, but for actors, expanding their acting path, seeking transformation, and playing roles with different personalities will be of great benefit to their future development.
Chapter completed!