At Los Angeles International Airport, Lin Zixuan and his group came out. .

This group of people include the bosses of more than a dozen domestic film and television companies or heads of marketing departments. Their purpose of this trip is to inspect the operation status of Disneyland.

There are also children in the team, and they can also travel in the United States.

Lin Zixuan and Mu Shanshan took their daughter into the car and went to the local hotel.

Xiaoxue looked at the outside world curiously through the car window. This was her first time going abroad. She heard Sister Xiaoying mention the United Kingdom and the United States, and it felt fresh.

Moreover, she has to use English to chat with foreign children, and she is not familiar with that language.

But it doesn't matter. She will soon become a second-grade elementary school student and will always be able to learn it in the future.

The car was running on the street. The unfamiliar environment made Xiaoxue both excited and nervous, and she couldn't help but hold her mother's hand.

Disney Company attached great importance to this inspection team from China and appointed a senior vice president of Disneyland to contact us, and the two sides met in the hotel.

Hollywood film companies are very interested in building theme parks in China.

China has a population base of more than 1.2 billion, which is a huge market. Especially after joining the WTO, it has opened up to Europe and the United States, giving them the opportunity to enter China.

For example, Universal Film Company and Beijing City Government are preparing to build the Beijing Universal Film and Television theme park.

This project has entered the early stage of market research, and the total investment is initially estimated to be as high as tens of billions.

Warner Films also had the idea of ​​building the Warner Film World in the Pearl River Delta.

Disney companies are at the forefront in this regard. Xiangjiang's Disneyland has entered a specific implementation stage, but they want to enter the mainland market more.

Although Xiangjiang is an international metropolis with a large number of tourists every year, the population base is insufficient. Besides, there are many restrictions on mainland tourists traveling to Xiangjiang.

From the actions of Hollywood Film Company, it can be seen that film and television theme parks have great potential in China.

On the one hand, China's economy has developed greatly, and the people have money, and tourism has become a trend. On the other hand, China's entertainment industry is scarce and full of unlimited business opportunities.

The entertainment industry is a broad concept, not only referring to the production of film and television dramas, but also the opening of peripheral products.

Surrounding products include food, clothing, housing and transportation, and are closely related to life.

The clothing and food that appear in the movie, and the derivatives of movie characters, can be sold in the film and television theme parks, and make huge profits.

It can be said that the revenue of peripheral products is much higher than that of movie box office.

The benefits of a film with an influential global market are amazing, it depends on whether it has the ability to develop.

China is still in its infancy in this regard. A few years ago, many film and television cities have been built everywhere, hoping to drive the development of the tourism industry.

It’s not that if a film and television city is built, there will be crew filming and tourists visiting, so we have to consider the local market demand.

Some film and television cities eventually fell to the point where no one cared about it, and projects like this that followed the trend are not uncommon in the country.

Lin Zixuan brought the inspection team to Los Angeles, allowing everyone to increase their confidence through field visits. Even Hollywood tried every means to build theme parks in China, so we cannot miss this opportunity ourselves.

This group of people is a local tyrant in the country, and they are more convenient than Hollywood companies, and there are no so many restrictions.

At the same time, understand the operation of the theme park, see how others do it, use how to attract tourists, and what are the areas worth learning from in design and service.

Lin Zixuan had already contacted him before coming, and Disneyland was responsible for the reception.

Disney knows the identities of these people. They hope that Lin Zixuan and others will promote Disneyland after returning to China. Maybe there will be opportunities for cooperation in the future.

Disney Company will inevitably deal with mainland film and television companies when entering China. This is an era of win-win cooperation.

In the next few days, they will visit Disneyland and contact the park manager.

In this way, Lin Zixuan took his daughter to stroll around.

Disneyland in Los Angeles has two theme parks, three theme hotels and a small town.

The entire park is built according to the resort area, where tourists eat, drink and have fun, closely combining the theme of the movie with daily life, creating a dreamy effect.

This is the advantage of film and television theme parks. Visitors can experience the scenes and plots in the movies personally, which is exciting and interesting.

Tickets for Disneyland in Los Angeles are around $100, and children's tickets are slightly cheaper, creating huge wealth for Disney companies every year.

Xiaoxue didn't understand these things, and she felt very happy to play with her parents.

She saw many children in the park. Although she couldn't understand what they said, everyone was very happy to have fun. With the help of her mother, she also made a few friends and took a lot of photos.

This place is much more fun than the amusement park in Beijing.

The playground only has slides, carousels and speed cars, where you can watch performances, she wears fairy tales costumes and plays roles with other children.

In Lin Zixuan's view, domestic amusement projects are too monotonous and the tourists are not interactive and participatory.

It's like taking a quick look. Instead of traveling like that, it's better to watch it on TV.

Real tourism is to integrate into local customs and life and interact with local people, so that it is interesting and attractive to tourists.

The same is true for theme parks, and the design must reflect the characteristics of interaction and participation.

Tourists think it’s fun and will come to play next time, or even voluntarily promote it to create a good reputation.

After several days of investigation, the bosses and people in charge of mainland film and television companies have confidence, especially after reading Disneyland's financial statements, they have enhanced their confidence.

In fact, not all Disneylands make money, and French Disneyland is in a state of loss.

Disneyland in the United States and Japan makes a big profit, with profits of hundreds of millions of dollars.

Tickets account for only about 40% of Disneyland's total revenue. The park mainly relies on the operation of surrounding goods and the profits of catering, which account for more than 60% of the total revenue.

In other words, the profits of theme parks depend on additional income other than tickets.

Only by providing exquisite goods and high-quality services can we attract more repeat customers. In this case, the price of tickets can be appropriately reduced.

Lin Zixuan found that in Disney's financial statements, television and network business accounted for 30%, theme parks accounted for 40%, and movies and entertainment accounted for only 15%.

The others are revenue from the consumer goods business.

Obviously, in the commercial section of Hollywood film companies, although movies are the core business, they do not account for a large proportion, mainly due to the benefits brought by the development of surrounding industries.

Movies are the foundation, and you cannot give up, and you also pay attention to the management of peripheral products.

This may be the path that Haomeng Company will take in the future.
Chapter completed!