At 10 o'clock on May 1, the Science and Education Channel of China Television broadcast a documentary called "The Country on the Bite of the Tongue", each episode is divided into seven episodes in 50.

At this time, there was no special documentary channel, and documentaries were generally classified as science and education channels.

"The Country on the Bite of the Tongue" was invested by Shanshan Culture for 5 million yuan and completed in one year. The production cost of one episode is about 600,000 yuan. The entire process is shot using a high-definition camera.

This is rare in the domestic documentary field.

After this documentary was released, some people in the circle were puzzled. Can the cost be recovered by shooting like this?

It is generally believed that there is no consumer market for documentaries in China, nor does it have a mature business operation model.

In Western countries, documentaries are generally shot by corresponding foundations, while in China, official institutions such as China Television Station are dominated by semi-administrative forces.

In other words, documentaries are made for promotional needs, not for making money.

Shanshan Culture is a private company, not a public welfare enterprise. If you invest so much, you will definitely lose money.

This is a fact, and Lin Zixuan cannot change it. What he wants is a good reputation and a focus on the future.

"The China on the Bite of the Tongue" was aired without large-scale publicity. The ratings can be imagined. If the audience doesn't like to watch documentaries, it's impossible to force it.

No trend appears suddenly, there must be a gradual process.

During the May Day holiday, seven days passed in a flash.

After the seven-episode documentary was broadcast, the audience received little response.

It caused heated discussion in the professional circle of documentaries. They discussed it from both technical and content. The pictures taken by high-definition cameras are bright and full of vitality.

Technology innovation brings visual enjoyment, which is both an opportunity and a challenge for the documentary industry.

The popularity of dv cameras makes shooting documentaries a popular entertainment, but in professional circles, they are more picky about the picture, and high-definition cameras meet this demand.

In terms of content, the themes of previous documentaries were grand, but only as a propaganda tool, such as the Yangtze River, ancient palaces, the vicissitudes of history, etc.

"The Kingdom of China on the Bite of the Tongue" starts with details, ordinary diet and daily life, are mere and real.

All over the world, all year round, day after day, is both food and life.

This has changed everyone's view of domestic documentaries, grand narratives, subtle life, and documentaries can also be so meticulous and exquisite.

Finally, they thought Shanshan’s culture was too luxurious, but they felt relieved when they saw the chief planner and the director.

Mu Shanshan is the chief planner and Lin Xiaoling is the chief producer. These two people have a certain reputation in the documentary circle.

Mu Shanshan filmed a documentary in New York in her early years that reflected the lives of Chinese people. Lin Xiaoling also started out by making documentaries and won documentary awards.

The key is that they are not short of money, and Shanshan Culture is very famous in the field of TV program production.

"Voice of China" has an annual advertising revenue of hundreds of millions, as well as the ever-lasting "Shanshan Interview" and its music companies, with the company's total assets reaching 150 million.

Especially after reaching a long-term strategic cooperation with Beijing TV, Shanshan culture has achieved rapid development with the help of Beijing TV's broadcasting platform.

Therefore, it is not surprising that Mu Shanshan and Lin Xiaoling spend five million to shoot a documentary.

Besides, this film is indeed of high quality, at least it provides new ideas for domestic documentaries.

Discussions in the circle are difficult to affect ordinary audiences. After all, documentaries are not valued in China. Of course, it is not that there is no response at all, but that they are not concentrated enough and have no outbreak.

Lin Zixuan knew that if he wanted to make "The Country on the Bite of the Tongue" popular, it was the best way to spread it through the Internet.

However, he cannot do this now. He cannot provide downloads of video resources online immediately, which will have a direct conflict with the sales of video discs.

Only when the genuine video disc is sold for a while can the resources be published online.

There is another way to let the actors of Haomeng Company collectively recommend this documentary, which can also have an effect. This is a promotional routine for film and television dramas and may not be suitable for documentaries.

Lin Zixuan thinks that documentaries are not suitable for hype, and what it requires is the precipitation of time.

A foreign documentary may take several years to complete, and photographers will wait for a month or two to capture a wonderful shot.

It is not only the picture, but also the time.

This is a job that requires patience. If you are truly immersed, the technology and content are only superficial, and more importantly, the spiritual connotation conveyed in it.

"The Kingdom of China on the Bite of the Tongue" has both technology and content, and it also has the charm of traditional culture.

Good things always have their own value, and hype will appear impetuous, which may attract advertisers and embark on a commercially successful model.

However, when the second season is produced, it will inevitably be affected by commercialization.

Once a person's heart is impetuous, it will be difficult to make good works.

It sounds very contradictory. On the one hand, if you want to make money in documentaries, you can go into a commercial model. Only by making money can the documentary industry develop.

On the other hand, I am worried that everyone will be impetuous after making money and will do it in a shoddy way to make money.

If you think about it carefully, it is not at all contradictory. This situation can be seen everywhere in China. After all, it is because people's mentality is problematic while the economy is developing rapidly.

Fewer and fewer people are willing to work down-to-earth, more and more people are taking shortcuts, and the social atmosphere has changed.

It’s not that Lin Zixuan is unwilling to hype, but he just thinks it’s better to let things go. As for how to deal with “The Country on the Bite of the Tongue”, he has his own plan, which is to promote it abroad.

On the one hand, we will recover costs, and on the other hand, we will promote China's food culture.

Lin Xiaoling is famous internationally, the quality of documentaries is good, and food is a common language all over the world. As long as you participate in more film festivals, you will always gain something.

The film festival is not only for awards, but also a platform for film trading.

Lin Xiaoling will take "The Country on the Bite of the Tongue" to attend the Cannes Film Festival held in late May.

Lin Zixuan also plans to take the high-level route. The national propaganda department has focused on film and television projects that are promoted to the outside world every year. These projects mainly play a role in promoting Chinese culture.

When national leaders visit abroad, they will give small gifts to foreign leaders and have a list of gifts.

Including small objects with ethnic characteristics such as tea, silk and porcelain.

According to regulations, when a national leader visits, the gifts shall not exceed RMB 5,000 when a visit is not allowed. When a deputy prime minister and a leader at the level of the State Councilor, the gifts shall be limited to RMB 3,000 when a visit is not allowed.

This gift list is also called the National Gift Reserve Library. In order to enrich the reserve library, the staff of the National Gift Department will select cheap and affordable gifts from all over the country every year.

"Little Snow's Big Adventure" has been included in this list and has become a must-have for leaders when visiting the UK.

National sales are the real high-end sales method.
Chapter completed!