After this incident, Qin Ming, manager of the public relations department of Haomeng Company, put forward several work improvement suggestions.

One of the points is to strengthen online public relations, including building momentum, guiding public opinion and cracking down on competitors.

The public relations department used to focus on traditional media, and print media and television were the focus of attention, not that they ignored online platforms, but that they did not have enough efforts.

The Internet is a new thing, and its development speed is beyond the imagination of most people.

Just a year ago, when the Internet bubble burst, the media also bombarded the Internet industry, believing that the Internet was just a flash in the pan.

Now the second wave of entrepreneurship in the domestic Internet industry is about to begin.

Compared with the first entrepreneurial wave in 1997, investors are now more rational and easier to obtain venture capital, and making profits has become their primary goal.

It can be said that the Internet industry has entered an era of rapid development.

Good Dream Company is closely related to Time Network. This website is currently the largest film and television forum in China, with the richest film and television database and has considerable influence.

But it does not mean there are no competitors.

Not to mention those big and small film and television forums, several major portals also have their own entertainment sections. They may not be professional in Time Network, but their traffic is amazing.

The portal website takes a comprehensive and comprehensive route, and Time Network is a niche and professional type.

The public relations department has limited resources and it is difficult to comprehensively collect and organize entertainment news on the Internet. It can only focus on a few large websites and relatively important news.

Qin Ming proposed specific measures to strengthen online public relations.

First, major film and television forums, which are relatively loosely managed and are jointly managed and maintained by the forum initiator and moderators of various sections.

Moderators are usually part-time jobs, including senior film and television enthusiasts, as well as students or professionals from art schools.

Many people in Haomeng Company have been involved in film and television forums, and some are moderators, but most of them have fun attitudes and don’t have too many ideas.

Qin Ming plans to cooperate with forums with certain reputations, and can also penetrate it in a planned manner.

The second is the entertainment section of the portal website. If the forum is amateur, the portal website is professional.

Editors and journalists in the entertainment section of the portal are full-time, and they have performance appraisals, similar to those of paper media.

Such a management method is easier to cooperate, as long as an agreement is reached that satisfies both parties.

The third is to use netizens to guide public opinion. To put it bluntly, it is to raise the water army.

This kind of publicity method is not new, and some people have done this long ago. Netizens are a group with vague characteristics. People who sit behind the computer to surf the Internet can be called netizens.

Everyone has different life experiences and personalities, and no one knows who the other person is on the Internet.

In this case, although no one can convince anyone, it is easier to form a group psychology. As long as you find some people to lead the rhythm, it is not difficult to manipulate public opinion.

This is popular psychology, from propaganda products to presidential campaigns.

Good Dream Company has used this method in film promotion, but the scale of the navy is not large, with only a hundred people.

Qin Ming felt it was necessary to increase capital investment in this area. As the number of netizens gradually increased, it would take at least thousands of people to achieve the effect and cause an impact.

What we are talking about here is an account, not a real person.

This involves the issue of account maintenance. A person can have more than a dozen accounts, and the account must have a certain popularity in the forum so that it can create topics and lead the rhythm.

Lin Zixuan recognized Qin Ming's idea, and film and television companies must pay attention to publicity.

In this way, the public relations department must be expanded and an online public relations team must be added. In addition to maintaining the relationship with major websites and forums, the members of this team must also master a reliable water army.

While promoting yourself, you can also use it to discredit your competitors.

Lin Zixuan does not have to smear his opponent, but when he encounters smearing his opponent, Haomeng Company must have the ability to counterattack.

The development of the Internet has given birth to countless novel professions, which is a brand new world and a paradise for entrepreneurs.

In a group of penguins, a group of people were chatting enthusiastically.

The name of this group is the Fantasy Literature Association. It is said to be the association, but it is actually a group of authors who love fantasy writing. Their base is in the Xilu Forum.

Fantasy literature is a major category of online novels.

Online novels appeared around 1996. They were first serialized on major forums, and later many literary websites were established one after another, relying on traffic and advertising to make profits.

In the early days, online book sites mainly reprinted, and their copyright awareness was weak.

Some websites enrich the content of the website by scanning physical books such as martial arts and romance online, while more websites directly reprint them from other book sites.

The lack of original works is a dilemma encountered by online novels.

In 1999, some stations received financial support to encourage original novels, and a number of early online novels appeared, mainly martial arts and Western fantasy.

In addition to original creation, the station also actively contacts the publishing house and takes the physical book route.

Online novels are for readers to read for free, with a single profit model, and physical books are a good way out.

Some novels that cannot be published in the mainland have been transferred to Baodao and published in traditional Chinese.

In 2000, the Internet bubble burst, a large number of free spaces and stations closed, and the online novel industry underwent its first reorganization and reshuffle.

As a result, a number of regular stations emerged, forming a situation where flowers bloomed.

However, these websites still face the problems of originality and piracy. Traditional writers have bias towards online novels, and online novels do not have much room for survival.

Lin Zixuan expressed support for online novels, but online novels are still in their infancy, have not formed a scale, and lack influential works.

He is not going to intervene for the time being, and he is watching the ups and downs of this industry.

The Fantasy Literature Association was established in November 2001. Everyone chatted with the Penguin group through forums. In addition to exchanging writing experience, they were also discussing the establishment of a literary website.

Most of this group of people are from authors, and they are hang out with literary websites in various forums and literature, and are familiar with the operating model of the website.

What they discussed most was how to operate the website and how to make a profit. Websites that cannot be made can't continue to be built.

Relying on traffic, we need to attract a group of famous authors to attract readers. We will not have advertising revenue in the early stage. As for charging readers, it is not that the website has thought about it, but it is not easy to implement.

On the one hand, readers are used to free, but on the other hand, there are pirated copies.

During this process, some people just talk and play, while others are very serious.

The last few like-minded members gathered together to raise funds and reached a cooperation agreement to officially establish their own website in May.

They named this literary website, called the Original Literature Association, referred to as Qidian.
Chapter completed!