Regardless of the media and audience's evaluation, Haomeng Company has a clear positioning for "Heroes". .

This is a commercial blockbuster that operates strictly in accordance with the business model.

Whether it is to imitate "Crouching Tiger, Hidden Dragon", the plot is pale and powerless, or the Haomeng Company hypes and cheats money, these controversies do not make much sense to the film company.

In a commercial society, the positioning of a movie is very important. If the positioning is inaccurate, the probability of success is not high.

What is positioning?

Simply put, it is for whom the movie was shot, whether it was for Westerners, or for Easterners, for judges of the film festival, or for superior leaders.

Different positioning will lead to different film plots and shooting techniques.

"Crouching Tiger, Hidden Dragon" has achieved box office success in North America precisely because it tends toward Western audiences in positioning that Li An aim is to enter the North American market.

Every product has its market positioning, and it is impossible for everyone to like it. It’s just that some products take the popular route, while some products take the niche and boutique route.

This is the difference between commercial and artistic films.

"Hero" obviously follows a popular commercial route. Since this is the case, it seems too pretentious to say that art is. To put it bluntly, it is for the box office and to make money.

But the publicity cannot be so direct, and I need to make some packaging. I can't say that I just want the audience to pay.

This is like advertising, and it sells things, and some merchants can sell them in a variety of ways.

Health products advertisements can be linked to giving gifts to the elderly during the Chinese New Year. In mobile phone advertisements, they often contact their parents, playing the warmth card and highlighting the selling points of the products.

Or the added value of the goods.

"Hero" has many selling points, such as promoting traditional culture, the highest level of the domestic film industry, the most advanced special effects, big investments and big productions of big stars, etc.

With such a package, the audience thinks it is watching a valuable movie, not a bad movie.

This is the means of business operations. It is not a deception to consumers, but just grasping the psychology of consumers.

A clear positioning and commercial operation are the basis for the success of a commercial film. Coupled with the comprehensive factors such as the quality of the film and the star effect, it can increase the probability of a movie's success.

In fact, there are far more commercial blockbusters that fail every year than successful ones.

With this positioning, Haomeng Company does not care much about the views of professional film critics and attaches more importance to the opinions of the audience.

If it is an art film made for the judges of the film festival, then you have to consider the feelings of the critics.

Film and television companies, film critics and audiences are in different positions, and their views on the film are inevitably divided.

In fact, the critics are not very friendly to Heroes.

Some critics pointed out that under the various commercial packaging of "Heroes", they actually have ambitions.

This ambition is to judge the spiritual dregs such as the friendship and friendship that have been promoted by all martial arts movies before, and replace them with a lofty wish of "peace in the world".

In the condescending and pretentious judgment of the traditional "assassin knight" in "Heroes", there is a kind of slavery extension and restoration hidden.

In other words, the king is a good person and a great savior. The assassin is conquered by the king's personal charm and is willing to sacrifice his ego and achieve his ego. He is suspected of advocating the idea of ​​the emperor.

This is incompatible with the chivalrous spirit of assassin and knights who are home to the world and despise the imperial power.

Therefore, some people jokingly call "Hero" a main theme martial arts film.

It's nothing wrong to say that, but "Hero" is a commercial film, not a niche art film, it must conform to the values ​​of the vast majority of viewers.

Even if this is a fictional history, it is impossible to arrange for an assassin to kill the king.

If the king is really killed, then the question arises, what should I do after the king dies? There will be a new king, and the war will continue until the whole world is unified.

If you shoot this, the movie will be completely finished.

Commercial blockbusters are intended to bring pleasure to the audience, not to fall into philosophical thinking.

Film critics have the freedom to comment, and ordinary audiences go to the cinema to experience the style of domestic blockbusters.

The spectacular scenes in "Hero" can only have a better experience in the theater. The film reaches the top level in domestic films in terms of vision and auditory, and is an audio-visual feast.

Under the current circumstances, what domestic films need most is not a movie with profound thoughts, but what it needs most is whether it attracts ordinary audiences and whether it will satisfy the audience.

These basic elements were often overlooked by domestic filmmakers in the past.

China emphasizes "literature carries the way", and always talks about ideas, topics, and its great significance first. It seems that with this, it will attract the audience.

In fact, this is not the case. The consequence of doing so is the loss of the entertainment of the movie.

Many Hollywood movies seem vulgar, but they have the ability to tell stories, and the stories are vivid, serious, and well-made.

As soon as the big stars came, they attracted the audience and got the box office.

in the country, the relationship between literature and art and politics is too close and lacks entertainment.

This is one of the reasons why the audience does not like to watch domestic movies. All movies must be about the connotation and theme. Taking "Hero" as an example, not killing the king is said to be a pursuing emperor's thoughts and having a slave nature.

If you kill the monarch, you will say that "the hero uses martial arts to violate the ban", which is not conducive to social stability.

Commercial blockbusters don’t need to be that complicated. Its main function is to provide entertainment. As long as the audience is happy to watch and is willing to spend money, it is considered successful.

As for the controversy that arises, it is an accompanying effect.

Some film critics pointed out that commercial martial arts blockbusters are not the way out for domestic movies. The success of "Crouching Tiger, Hidden Dragon" has indeed brought about a craze for martial arts films, but the market space for martial arts films is very small.

Especially in the Western market, martial arts films are just a remedy for Western audiences, not their main meal.

I occasionally look at it and find it fresh, and it is difficult to become a mainstream movie genre that has entered the international market.

This statement is more objective. Lin Zixuan does not think that martial arts films can continue to be popular, but they are indeed very popular now, and market feedback is the best proof.

Since the release of "Hero", good news has been heard from various theaters.

It became the norm for viewers to queue up in the cinema to buy tickets. In addition to cracking down on ticket sellers, the cinema staff also had to arrange staff to maintain order in the ticket office.

Due to the pre-sale of movie tickets for a month in the early stage, "Hero" has an extremely popular box office.

The box office on the first day of its release reached 13.5 million yuan, with a box office exceeding 40 million in three days and a box office exceeding 100 million in ten days, breaking the record set by "Little Snow's Big Adventure".

"Xiaoxue's Big Adventure" lost in the subject matter. If teenagers like to watch it, it does not mean that middle-aged and elderly people must like to watch it.

When "Hero" was released, it was almost full of scenes, and there was a scene of helping the elderly and the children and their families, injecting a shot of a heart-warming injection into the domestic downturn film market.
Chapter completed!