After the Spring Festival, ordinary people go to work normally.

The most important job of Good Dream Company is the "Hero" promotional business. With the experience accumulated by "Xiaoxue's Big Adventure", the entire process progressed quite smoothly.

Carpet-style propaganda bombing, global screening of the Great Hall of the People, various measures to combat piracy.

After summarizing the experience of success or failure of the last time, the company will definitely do better this time.

Needless to say, tens of millions of dollars have been invested to create various gimmicks that attract consumers' attention.

"Hero" applied for a screening in the Great Hall of the People on the grounds of promoting traditional culture. With the precedent of "Little Snow's Big Adventure", the managers of the Great Hall of the People are open to such commercial activities.

They want to try new business methods, and the fees for commercial activities are much higher than those for artistic performances.

This income can be used to maintain the Great Hall and improve the welfare of staff.

Merchants hope to do business activities in the Great Hall of the People, mainly to improve the style and image of their own products, and do not care about that little cost at all.

In the eyes of the people, the Great Hall is a sacred place, and leaders all hold meetings. As long as they have something to do with the Great Hall, they will give everyone a great feeling.

To put it bluntly, this is a publicity stunt.

From this point of view, it can be seen that commercialization has penetrated into all aspects of society.

As for cracking down on piracy, to be honest, what is done is not a success. Otherwise, "Xiaoxue's Big Adventure" would not have a box office of 200 million yuan. If the results are significant, the box office exceeds 300 million yuan will not be a big problem.

The main reason is that the execution is insufficient, and there is still a phenomenon of self-stealing and robbing.

Even if the Ministry of Culture issues a document, it can only be curbed and difficult to eradicate. Lin Zixuan understands that it is unrealistic to completely eradicate piracy in China, as long as he can grab some profits from the pirated merchants.

On the 16th day of the first lunar month, the global screening of "Heroes" kicked off.

Hundreds of domestic and foreign entertainment reporters came on the scene, and Haomeng Company invited many film critics and celebrities.

Unlike "Xiaoxue's Big Adventure", there was only one actor in the screening. The theme of the movie was a magic fairy tale, and "Hero" gathered a group of the best actors in China.

Martial arts-themed videos can attract everyone's interest, this is our own thing.

The film length of "Hero" is 96 minutes, unlike "Crouching Tiger, Hidden Dragon" that lasts for two hours. On the one hand, from the perspective of the market, the length of the film can be arranged in the theater for several more scenes a day.

"Hero" can be screened eight shows in a day, while "Crouching Tiger, Hidden Dragon" can only be screened six shows.

The more screenings are displayed, the higher the box office may be, and the more value the movie will create.

On the other hand, when "Crouching Tiger, Hidden Dragon" was released, the audience reported that the plot was boring and dull. Feng Xiaogang noticed this problem during the production, tried to take care of the audience's feelings, speeded up the pace, reduced literary dramas, focused on the plot of fighting, and highlighted the big scenes.

The screening began with anticipation, and the domestic commercial martial arts blockbuster was officially unveiled.

In order to prevent piracy, the movie was only screened within the company and during review by the General Administration. The members of the General Administration Review Committee were quite satisfied with "Hero".

After the screening, after watching the movie, everyone generally believed that this was a martial arts film with Jiang Wen's style.

The big directors all have their own relatively fixed styles. Zhang Yimou is generous and restrained, Jiang Wen is sharp, and Feng Xiaogang is secular and transparent. These are the characteristics of their films.

"Hero" does have Jiang Wen's style. Jiang Wen's films always have some sharp things, and his performance in the movie illustrates this.

However, Jiang Wen's style is too personalized, or he doesn't think much about the audience's feelings.

Feng Xiaogang played a neutral role, diluting Jiang Wen's personality with commercialization and creating the tone of the whole film, which is the fusion of business and art.

Perhaps some people think that doing so has concealed Jiang Wen's talent, while others complain that the movie is not commercial enough, which depends on the perspective of the commentator.

At the subsequent press conference, a reporter asked this question.

"I don't think the style is important. What matters is whether the film is good or not. This is a commercial blockbuster. You said we compromised with the business. This is right. If you don't compromise, it will be difficult to get a high box office and be welcomed by the audience." Feng Xiaogang explained, "Someone said just now that I lost my style. I don't think so. A movie is the result of the creation of the entire crew. What I want to do is to ensure the overall quality of the film."

Jiang Wen has his own opinion on this issue.

"During the filming process, Director Feng had a detailed communication. You said that this drama has my style, but it may be because I am the starring actor. In fact, I don't know what my style is. My opinion is that whether as an actor or a director, you need to have a style, and at the same time you need to constantly innovate and break this style, so that you can make progress." Jiang Wen said.

Jiang Wen was relatively low-key during the promotion period. He was banned by the General Administration from directing movies, but not acting.

The next day, various domestic newspapers published reports on the front page of the entertainment industry, and were equipped with huge posters. Although it was a bit controversial, it had an excellent publicity effect.

Lin Zixuan noticed a special phenomenon.

A website broadcasts the screening of "Heroes" live. In the past, the things that were called "live broadcast" on the Internet were all written versions of the live, so the term "birth" is called "text live broadcast".

This time, in order to report that "Hero" attracted more attention in the global screening of the Great Hall of the People, this website and a mobile phone manufacturer jointly added videos during the live broadcast of online movie screening.

The entire video is divided into two parts, one is the entrance of the stars and the other is the press conference.

Lin Zixuan opened the video online and recorded it on the spot using DV. The image is not clear, the lens is shaking, and it is a bit stuck when playing online, and there are several interruptions.

Although there are many shortcomings, the advantages are very obvious.

In the past, there were mostly animations or 1ash works on the Internet, which were hung on web pages to advertise. Videos also existed, which was not new. They were generally used to record a lecture or event and then make and play online, but it was extremely rare to use videos for commercial purposes.

News reports are based on the ratio. The Internet has inherent advantages in terms of degree. Videos are added to the news reports to let the public see what is happening on the scene.

This is something that print media cannot do.

Live online videos have transformed news from static to dynamic, which will change the way people receive fresh information. This is a significant improvement.

Lin Zixuan felt the impact of the Internet on print media from it, and the Internet era is coming.
Chapter completed!