In Hollywood, the most successful combination of film and television culture and real estate is the Disney Film Company.

With the film resources accumulated over the years and the huge influence in the minds of audiences around the world, they opened Disneyland to major cities around the world.

In this process, Disney Film Company adopted a joint venture with the local government.

For example, the planning and construction of Xiangjiang Disneyland was invested by Disney and the Xiangjiang authorities to establish Xiangjiang International Theme Park Co., Ltd.

Disney Company does not invest much in this project, they use part of their funds and intellectual property rights to invest.

Disney Films has intellectual property rights for film scenes and characters, and film resources and brand licensing are the most valuable parts of Disney Films.

Who made the movies it made great influence?

Haomeng Company has two operating modes for theme park projects. One is to cooperate with the Sanya Municipal Government, led by the government, and use the theme park project to attract investment.

Theme park is a gimmick to attract investors, and surrounding shops are the main source of income.

Including food, catering, entertainment, shopping, cinemas, coffee houses, music houses, wine houses, boutique shops, boutique hotels, etc., it drives economic exhibitions in the entire region.

Good Dream Company can also build Good Dream Resort or professional film and television base.

The second operating mode is dominated by Haomeng Company.

We have brought together more than a dozen domestic film and television companies participating in the "Little Snow's Big Adventure" project to jointly operate this large-scale film and television real estate project centered on the theme park.

Use light assets such as film and television to leverage heavy assets such as real estate to achieve the purpose of transformation of film and television companies.

In the future, film and television companies will definitely diversify their industries.

Film and television drama production is the core business, and theaters and surrounding industries are also profit hotspots. Only in this way can the company be balanced and will not fall into trouble due to a certain investment failure.

The advantage of government-led is that there is not so much trouble. It will be quite smooth with the government to do support projects, but there are also many problems.

First of all, in terms of profit distribution, Haomeng Company's profits are definitely not as high as those led by itself.

Moreover, the government is not transparent enough in terms of the use of funds and future returns, so it may be misappropriated directly, and there is no place to reason, and there will be no shortage of such contradictions.

Secondly, this is a long-term project. Once the Sanya Municipal Government has changed its term or the responsible leader leaves, it will affect the normal operation of the project.

The new leader feels that this is not his job. If he does well, he will not have political achievements, but if he does poorly, he will be responsible.

It is normal to procrastinate and shirk responsibility, and you must be mentally prepared to cooperate with the government.

Finally, if the government is responsible for operating, a large number of related households will definitely come in and cannot be managed effectively, let alone service attitude and facilities maintenance.

Over time, this project may be broken.

This situation is not uncommon in the country.

It may be popular when it first opened, but it soon fell into the dilemma of weak operation. The leaders pursued political achievements. After one term, they left, who cares about the life or death of this project?

Lin Zixuan hopes to use a modern enterprise management system to manage theme parks, rather than the ones in state-owned enterprises, and to operate them sustainably.

The advantage of Haomeng Company's dominance is that it has the final say, from planning to layout, it focuses on film and television culture.

In addition to "Xiaoxue's Big Adventure", you can also build other movie scenes of the company, such as Feng Xiaogang's series of movies and the architectural scenery in "Crouching Tiger, Hidden Dragon".

With the company's exhibition, various scenes are constantly added to form a large film landscape community.

The difficulty lies in the fact that Haomeng Company has never worked in the real estate industry before, such a large project financing, dealing with local governments, handling various interpersonal relationships, etc.

This is a completely new field.

If you want to save trouble, you will leave it to the local government. Haomeng Company only provides brand authorization and does not participate in direct operation, so that you may only get 10% of the profit.

Do it yourself, you have to solve the trouble and take risks, but you can get more than 50% of the profits.

Lin Zixuan has not decided which operating model to adopt yet. He first discusses it within the company, then communicates with the Sanya Municipal Government, and combines opinions from all parties.

Back at the hotel, Mu Shanshan and Lin Zixuan told Meng Jing’s request.

"She is really persistent. I either want to put on airs or don't know what to say, and I don't want to be taken out of context by them. It's too troublesome." Lin Zixuan shook his head and said.

Unlike those who like to talk endlessly and talk a lot, Lin Zixuan believes that silence is gold.

"You graduated from broadcasting and hosting majors, so don't be heard by our teachers." Mu Shanshan teased.

Students who graduated from the Beijing Broadcasting and Hosting major are very polite and good at speaking.

"My grades were not good at that time, so I'll change my career." Lin Zixuan joked, "Meng Jing, right? I asked the public relations department to contact her and list a visit outline. I'll take a look first."

Qin Ming, the head of the public relations department of Haomeng Company, was in the hotel, and Meng Jing quickly received the news.

She was prepared for this and the interview outline designed was mainly divided into three parts.

The first part is Lin Zixuan's views on various personalities in the literary and artistic circles, especially famous directors and celebrities who have cooperated with each other, such as Zhang Yimou, Jiang Wen, Feng Xiaogang and Ge You.

It also includes writers in the literary circle, such as the controversial young writer Han Han.

Lin Zixuan's comments on these well-known figures will be a very interesting topic.

Especially at the beginning of the new century, we should summarize their past achievements and predict their future developments.

The second part is Lin Zixuan’s view on the literary and artistic circles. This is not about a person alone, but about the whole.

For example, the exhibitions in the film industry, the cultivation of artists, and various chaos, analyze the problems existing in the domestic entertainment industry and future opportunities from the perspective of a professional filmmaker.

The third part is related to Lin Zixuan personally.

It is mainly about Lin Zixuan’s mental journey over the years, his outlook on life and values, family and career, etc.

Others also have some fragmented content, such as the impression of participating in the Oscars and the exhibition of Haomeng Company.

Meng Jing focused on the things in the literary and artistic circles and was not very interested in the commercial part.

This is an interview outline, and she also needs to list specific issues and negotiate with the public relations department of Haomeng Company.

It seems to be just an exclusive interview, but with Lin Zixuan's current status in the literary and artistic circle, it may cause a lot of storms and affect many aspects.

Especially when commenting on well-known figures, they are prone to offend people, and the higher the position, the more cautious they speak.

Two days later, Feng Xiaogang brought the crew of "Heroes" to Sanya, causing a lot of sensation.
Chapter completed!