Chapter 742: Breaking the Ice
When Zhao Liying participated in the Spring Festival Gala rehearsal, Xiao Ye was reporting to Lin Zixuan.
Including promotional, advertising endorsement and commercial event invitations in Europe and the United States.
"We have a lot of resistance to publicity, not as smooth as British actors. During the communication process, some foreign media and TV programs have clearly stated that they would express remarks that are not conducive to our country in the program, and such programs will definitely not be able to participate." Xiao Ye said.
Some foreign media use jokes about Chinese and Chinese as jokes on the show.
They believe that Chinese people have never seen the world, do not know anything, and do not even know chocolate. Some media will also attack the domestic economic and political environment.
The same is true in business.
Many brands are worried that inviting Zhao Liying to endorse will cause controversy, and this problem does not exist for European and American celebrities.
Only those companies that want to open up the Asian market will value Zhao Liying's influence.
Therefore, although Zhao Liying is the protagonist of "Little Snow's Adventure", there is absolutely no bright prospect of British actors at the international film industry exhibition.
This is a common situation for Chinese actors, and it is not easy to gain a foothold in the international film industry.
Xiao Ye is responsible for communicating with Western media and discussing advertising endorsements. She has a deep feeling. The gap between culture and race is really not so easy to break.
Especially when it involves various disputes of interest, there are really many obstacles.
Lin Zixuan produced "Little Snow's Big Adventure" in order to break the ice, using this series of movies to break the monopoly of Hollywood blockbusters and make Good Dreams a large international film company.
At the same time, it has led a group of domestic film and television companies to go international together.
Of course it will be difficult to break the ice, because no one has tried it before and has no experience to follow.
Just like in the 1980s, Zhang Yimou and Gong Li and other filmmakers collectively entered the European film market, no one knows what the result is. Now Chinese-language films have a place in Europe.
Now it is the North American market. Xiao Ye and Zhao Liying are the vanguards of breaking the ice this time and are fighting on the front line.
Good Dream Company is their strong backing and the support of the domestic cultural department.
"Don't rush to enter Hollywood, lay a good foundation first, and stick to the bottom line." Lin Zixuan reminded, "When Xiaoying's influence is greater, many problems will be solved easily. Don't rush, Hollywood will not run away, we can afford to wait two or three years later."
Xiao Ye nodded in agreement.
Lin Zixuan's calm attitude impressed her. Hollywood is the center of world movies, and the big stars and directors in Xiangjiang are flocking to Hollywood.
Xiao Ye spent a few months in the UK and understood the mentality of British filmmakers.
British filmmakers have a complicated relationship with Hollywood. On the one hand, they want to remain noble, and on the other hand, they are full of yearning for Hollywood. Every year, a large number of British actors go to the Hollywood exhibition.
As long as there is a chance, actors will basically not refuse Hollywood invitations, and it doesn't matter if they make soy sauce.
Lin Zixuan is more helpless than being calm.
Opening the Hollywood movie market is not something that can be completed in a short time, nor can you see results in three to five years. This is a long-term process, and now it is just the beginning.
He doesn't have the ambition of three years of England and five years of catching up with the United States, so he can just come step by step.
"Xiaoying will get endorsements from two international brands next year, and there are several advertising contracts still under discussion. A domestic manufacturer with repeater bids 10 million to sign a five-year advertising contract, and there are also..." Xiao Ye listed it one by one.
Zhao Liying is a little embarrassed at this age and can only take on advertisements for children's clothing and shoes.
For example, cosmetics, fashion clothing and luxury accessories are too mature and do not match her image. Instead, electronic products that teenagers like repeaters and walkmans can try to endorse.
"Enders and advertisements are only signed for two to three years. We will continue to talk after the expiration. You must have confidence and confidence. Don't be afraid of losing the endorsement fee. It will get better and better in the future." Lin Zixuan encouraged, "By the way, you should also pay attention to Xiaoying's income, communicate with her parents, and see how the money is handled."
Zhao Liying's sources of income include pay and advertising, and the announcement fee for on-the-show program is very small.
In fact, her salary for starring in the first film of "Little Snow's Big Adventure", was not high. She received $150,000 like the young actor who played Harry, while Emma only $100,000.
Compared with the movie box office of hundreds of millions of dollars, this pay is not worth mentioning.
When preparing for the second part, the British actors' union believed that the young actors should be given the treatment they deserve.
This includes film pay. Not only are there agents in the UK fighting for the interests of actors, but also supervising the actors' union.
The reputation of an actor is proportional to the pay. If the movie makes so much money, the pay of an actor will definitely increase.
So, in the second part, Zhao Liying and the actor who played Harry received a high salary of 2 million US dollars, and their salary will increase year by year.
It even costs tens of millions of dollars, no less than the big-name Hollywood stars.
In addition to pay, advertising is also an important source of income.
The endorsement of an international brand is tens of millions of yuan, and even if the company's commission and additional expenses are deducted, it is still a considerable amount.
It can be foreseen that in the next few years, Zhao Liying's personal wealth will grow sharply.
It’s not a few million, but hundreds of millions of yuan. How to deal with this money has become a problem that needs to be considered.
According to the law, Zhao Liying's property is kept and controlled by her guardian, that is, her parents. In China, it is actually owned by her parents.
Many child stars have conflicts with their families, a large part of the reason is because of the economy.
After getting rich, some families began to squander and squander, while others were infected with bad habits such as gambling, causing various scandals. This is not uncommon.
Lin Zixuan doesn't like the money, but he doesn't want to make negative news.
It is not easy for a company to cultivate an international movie star. A scandal may destroy the image you have worked hard to build. It is better to prevent problems before it happens.
Good Dream Company just made suggestions that the money can be stored in the bank or used as an investment.
Interest alone is enough for Zhao Liying's family to live a prosperous life, and she will dominate herself when Zhao Liying becomes an adult.
Xiao Ye needs to communicate with this family to let them understand the benefits of doing so.
With bank security insurance, investment makes investment more profitable, but there are risks. You can also invest in the project "Xiaoxue's Big Adventure", which is a sure-making deal.
"Okay, Mr. Lin, I will communicate with them." Xiao Ye agreed.
"Personality is the main thing. If they really don't want it, forget it. Be more careful in the future and don't make trouble." Lin Zixuan reminded.
It would be better if Lin Zixuan came forward in person to communicate, but that would be suspected of being suppressed.
Xiao Ye’s agent is suitable for doing this and has a buffer space.
Chapter completed!