Chapter seven hundred and fortieth blockbuster
The news media is extremely curious about "Hero".
This film brings together domestic directors and stars such as Feng Xiaogang, Jiang Wen, Chen Director Ming, Wang Zhiwen, Yu Feihong and Xu Jinglei, and has a strong lineup.
It is quite difficult to just get these people together.
First of all, we need to have a good script, assign them good roles and roles, and give them room to play. We should not be too biased towards someone. These people are the absolute protagonists in other plays.
Secondly, the investment in movies is large, and their pay combined will cost tens of millions.
Although they cannot compare with the top stars in Hong Kong, they get top pay in the mainland. If the investment is too small, the project will not be able to operate at all.
Finally, we have to have friendship with them so that we can gather these people to the same crew and complete the play.
The media often compares "Hero" with "Crouching Tiger, Hidden Dragon".
From investment scale to operation mode, from martial arts theme to cast, it is very similar.
This inevitably leads to questions whether "Hero" will become a replica of "Crouching Tiger, Hidden Dragon", and whether Feng Xiaogang is deliberately imitating Li An.
"Crouching Tiger, Hidden Dragon" was well received when it was released in mainland China, with a poor box office and far less sought after in Europe and the United States.
Even though they won the Oscar later, everyone was excited for a while and looked at the film again, many people still think that Li An was filmed for Westerners.
So, is this "Hero" created by domestic cast and crew in line with the tastes of domestic audiences?
"I have said this before that "Crouching Tiger, Hidden Dragon" is a good film. Director Li An has his own ideas and ways of expressing it." Feng Xiaogang explained, "I also have my ways of expressing it. It is definitely different from Director Li An. As for whether it fits the tastes of domestic audiences, it must be evaluated by the audience. I am personally very satisfied with this film."
Feng Xiaogang is actually not willing to compare "Hero" with "Crouching Tiger, Hidden Dragon". He doesn't want to be said to be imitating Li An, so he emphasizes the difference between the two.
But there is no way, everyone has preconceived ideas and has to compare this way.
He is at the scene of a "Hero" promotional event.
Good Dream Company has already gained rich experience in promoting blockbusters and has formed a mature model.
Two years ago, when the company promoted "Crouching Tiger, Hidden Dragon", it also had to learn from Hollywood's promotional plans. After "Infernal Affairs" and "Little Snow's Adventure", the team was trained.
In addition to various advertisements, directors and actors are the highlights of publicity.
Before the movie was released, the crew went to the university to hold an exchange meeting with students.
Young people have long become the main force in the box office. They are active in thinking and have strong ability to spread information through mobile phone text messages and the Internet.
This instant interaction is spread faster than print media and television, and has an increasingly greater influence.
After the movie was released, the crew went to major cities to hold audience meetings to create topics and set off a wave of movie viewing.
Although Feng Xiaogang is unwilling to talk about "Crouching Tiger Hidden Dragon", there is no way to avoid the popularity of "Crouching Tiger Hidden Dragon" and can only be faced.
Especially for the Academy Awards in the United States.
"Everyone mentioned Oscars and said a lot. My personal opinion is that I don't think there is any expectation. What happened to "Crouching Tiger, Hidden Dragon" is a miracle. We cannot expect such a miracle to happen again." Feng Xiaogang responded, "We have worked hard for a year and have worked hard to show a good movie for the audience. If the audience likes it, it is our greatest wish."
"The box office results of Good Dream Company this year are very good. Director Feng estimates how high the box office of "Heroes" is?" a reporter asked.
By the end of the year, the media likes to summarize and review.
Looking back at the film industry over the past year, they found that several films of Good Dream Company performed quite eye-catching.
In the first half of the year, "My Savage Girlfriend" had a box office of 40 million, sweeping the Asian film market; in the second half of the year, "Infernal Affairs" had a box office of more than 40 million, and the box office of Xiangjiang was as high as 50 million Hong Kong dollars.
"The Adventure of Xiaoxue" was released for one and a half months, with a box office exceeding 180 million, breaking the box office records of domestic movies.
It is generally believed that this is a year for the good dream company to make efforts, or it is a good dream year.
"Hero" is the last blockbuster released by Good Dream Company this year. According to the release date, it should be counted until next year, but the media is willing to regard "Hero" as the finale of this year.
Although "Xiaoxue's Big Adventure" was a big hit at the box office, it looked more like a Western movie to the eyes of domestic audiences.
"Hero" is an authentic domestic film and is representative.
"You only see movies with high box office, and we also have movies that lose money, but no one pays attention to movies that lose money." Feng Xiaogang said, "When the movie is made, it must be for the audience to watch, and it must be about the box office. Jiang Wen and the others said that there are so many stars in our drama, so the box office is definitely fine."
"Think about it, with the box office appeal of their few, each person has a box office of 20 million, which is over 100 million. After doing so, you will have confidence. Besides, isn't I still there?" Feng Xiaogang joked, "What I want to say is that domestic movies are still very sluggish. We filmed this movie to attract audiences to come back to the cinema. This is a good movie, I hope everyone supports it."
This is the truth. Domestic movies have not yet found their own position after being impacted by Hollywood blockbusters.
In recent years, low-cost comedy in the New Year holiday has achieved remarkable box office, but this is a differentiated competition.
Competing with low-cost comedy films and Hollywood blockbusters instead of domestic blockbusters and Hollywood blockbusters, this is called differentiated competition.
It seems that domestic movies have improved, but in fact, it is because of their lack of ability to produce blockbusters that they have to use differentiation to resist Hollywood blockbusters.
Before "Hero", domestic film directors had attempted to make blockbusters, but they all ended in failure.
They had a certain misunderstanding of blockbusters, believing that blockbusters must be of high style, grand and epic, but they turned out to be a large-scale art film, which the audience generally reported that they could not understand.
Blockbusters not only need to pursue epic, but most importantly, they have commercial value.
Most domestic directors started making art films, but they couldn't put down their airs and cater to the audience, which led to their investment being wasted.
"Hero" has both big scenes, big stars, and commerciality, at least allowing the audience to understand.
Feng Xiaogang is responsible for commercialization, Jiang Wen is responsible for artistic performance, and produces a domestic film that is appreciated by both the elite and the masses.
"I just said that this movie is good, where is it good? We have a good story, so many celebrities' wonderful performances, beautiful scenery from all over the place, beautiful music, the overall rhythm of the film, good looks are the effect achieved by combining all aspects." Feng Xiaogang concluded.r
Chapter completed!