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Chapter 737 Box Office

"The Big Adventure of Xiaoxue" was popular in the United States, with a box office of up to 90 million US dollars in the first weekend.

Not only did it win the first weekly box office championship, it also set a film record in North America's fastest box office of over 100 million yuan.

Generally speaking, American cinemas will arrange for movies with box office potential to be released on Friday, and the first weekend box office refers to the box office within three days from Friday to Sunday.

The first weekend box office often determines the success or failure of a film.

When Hollywood theaters counted the box office, there were several important data, first of all, the zero-point show.

The zero o'clock scene refers to the event in the early morning of Friday. The audience who can enter the theater in the early morning should be a die-hard movie fan, either a die-hard player of a star or a director, or a die-hard player of this type of movie.

The box office data of Zero Points and the audience's reputation are of considerable reference value.

If even hardcore movie fans are not optimistic, then there is basically no possibility of saving this movie.

The second is the first weekend box office, or three-day box office. From this data, the total box office can be roughly inferred.

The three days of the first weekend are both weekend holidays and the movie has just been released. The audience wants to have a sneak peek and the box office is the best. After the weekend, the box office will drop significantly.

American cinemas often use "multipliers" when estimating box office.

The commonly used multiplier is the "first weekend multiplier", that is, the total box office of the movie can reach a multiple of the first weekend box office.

The larger the multiplier, the stronger the film's ability to continue marketing, and also means that the film's market life will last.

The first weekend multiplier of each movie is different, and the average multiplier is used when estimating the total box office.

If calculated based on a double multiplier, the total box office of "Xiaoxue's Big Adventure" may reach 200 million US dollars.

The United States is a country with a high degree of marketization. Most Hollywood blockbusters follow this market law, but it is not ruled out that there are exceptions like "Titanic".

The box office trend of "Titanic" is very stable and has a small decline.

When it was released in North America, it had a box office of only 28 million US dollars on its first weekend, but its total box office was 600 million US dollars, which was as high as twenty-one times.

"The Big Adventure of Xiaoxue" has made the American media excited.

Strictly speaking, this is not a well-made blockbuster, nor is it a series of stories in the plot, it is just an adventure story of a few children in a magic school.

Professional film magazines and film critics generally have low evaluations.

The Washington Post report pointed out that the film effectively retains the wonderful magical world content in the book, and also replicates the humorous and interesting styles in the original work.

The American magazine "Weekly" believes that this is a clumsy magic journey. Although the plot of the movie is consistent with the original work, it lacks the most distinctive character creation as a movie, resulting in an incredible lack of features.

Different evaluations are different from each other.

Some media analyzed the reasons for the popularity of the film's box office.

The influence of the original novel cannot be ignored. "Little Snow's Big Adventure" topped the New York Times bestseller ranking when it was published in the United States.

In the past two years, it has been on the ranking list and has cultivated a group of loyal readers.

The good reputation from Asia and Europe is one of the reasons for attracting American audiences, and the early publicity and stimulation laid a good foundation for the film.

Videos of this type of theme are suitable for all ages and are suitable for the whole family to watch.

"Xiaoxue's Big Adventure" was rated as a pg-level and ordinary-level movie. Children under the age of thirteen can watch it with their parents.

Another point is that there is no Hollywood blockbuster release in this period, which avoids fierce competition.

When the news reaches the country, domestic media is even more excited than American media.

"Crouching Tiger, Hidden Dragon" took more than half a year to get a box office of over $100 million in North America, and "Little Snow's Big Adventure" broke this record in just four days.

China TV reported on the news that domestic movies went abroad and achieved great success in Hollywood.

The box office is just one aspect, and the most important thing is a feeling of being proud.

In the past, Hollywood blockbusters crushed domestic movies, but this time I finally counterattacked, how could I not be excited?

A powerful media sent reporters to the United States to collect first-hand information and interviewed Zhao Liying who was promoting in the United States. Journalists who could not go to the United States flocked to Good Dream Company.

"The Big Adventure of Xiaoxue" was successful in Europe and did not cause such a big sensation.

This is normal. The United States is the center of the world's film industry. It is generally believed that movies can only be considered true success if they succeed in the United States.

Good Dream Company held a press conference as soon as possible to explain the situation to the media.

At the same time, members of film and television companies participating in the "Little Snow's Adventure" project were invited to attend. These film and television companies paid for their money and should not forget others when they were in the glory.

This is just a superficial scenery, and Haomeng Company actually does not get that much profit from it.

In the distribution of North American film market, the box office sharing ratio between theaters and producers is not fixed.

In the first week, the producers accounted for 70%, and the theaters were 30%. In the second week, the producers accounted for 60%, and the theaters were 40%. In the third week, the producers accounted for 40%, and the theaters were 60%.

In other words, the longer the movie is released, the higher the box office share ratio the theaters get.

This is to encourage theaters to screen videos for as long as possible.

After the theaters took away their part, the remaining income was divided by three companies, including the US distribution company, the British film company and the Good Dream Company, according to the prior agreed ratio.

Among them, the US issuing companies account for the largest proportion.

The distribution company needs to contact major theaters to promote the film. The public relations fee for publicity in North America alone is as high as 20 million US dollars, which will be paid by the distribution company.

Otherwise, "Xiaoxue's Big Adventure" would not have been released in more than 3,000 theaters at the same time.

In the end, Good Dream Company can only be divided into about 15% of the total box office in North America. Even so, it will be at least 30 million US dollars.

Coupled with the box office in Asia and Europe, this film has brought great benefits to Good Dream Company.

It can not only alleviate the company's financial pressure, but also take the company's scale to a new level.

"Mr. Lin, how far do you think domestic movies are from Hollywood?" a reporter asked.

"It is worth congratulating on the good achievements of "Little Snow's Adventure" in North America. At the same time, we must also see that the overall level of domestic films is still relatively low, which requires the joint efforts of all of us." Lin Zixuan responded.

"How long do you think we will catch up with Hollywood?" the reporter asked.

"How to say it, this is not a year or two, or three or five years. Instead of thinking about catching up with Hollywood, it is better to do the work in front of you down-to-earth and lay a solid foundation." Lin Zixuan said, "I believe there will be such a day in the future."

There is something he didn't say, that day might be very far away.
Chapter completed!
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