2002 has arrived like this. The people in the capital have no feelings and are still living their own lives. .

Someone passed by Xinhua Bookstore and found that the usually deserted bookstore is particularly lively today, mainly teenagers, and parents with their children.

A banner was hung at the door of the bookstore, reminding passers-by.

"The sixth part of "Xiaoxue's Big Adventure" is grandly launched!"

There is also a large movie poster next to it, with images of several young actors on it.

Good Dream Company and bookstores across the country have reached a cooperation agreement, accompanied by movie posters and asked to post the posters in a prominent location in the bookstore.

There are so many bookstores in China, including second- and third-tier cities and towns, that promote it in every corner.

Movies, novels, various interviews and variety shows, and all-round three-dimensional publicity bombing.

This promotion method is to learn "Crouching Tiger, Hidden Dragon". American film companies collaborated with hundreds of martial arts chains in North America when they were promoting "Crouching Tiger, Hidden Dragon".

Every martial arts hall has to play martial arts clips from movies, and the tuition fee for learning martial arts is discounted with movie tickets.

They have formulated various plans to promote the film, which are very detailed. This is one of the reasons why "Crouching Tiger, Hidden Dragon" has achieved a high box office in North America.

The country has always not paid much attention to publicity and is unwilling to invest money, thinking that the return is not high.

This is a misunderstanding, and publicity does not necessarily cost much.

Instead, try every means to use existing resources and obtain the maximum profit at the lowest cost.

Some people created various topics before the movie was released, cursing this one today and that one tomorrow, which seemed like they were making trouble, but he successfully attracted the attention of the public.

Lin Zixuan published the novel in this way to cooperate with the movie.

Readers read the latest novels and are likely to go to the cinema to watch movies again. Audiences will also have the idea of ​​buying novels because they watch movies.

Not only this novel, but also the first five, the sales volume of the book is like snowballing.

Haomeng Company originally formulated a promotional plan to buy books about "Xiaoxue's Big Adventure" with movie tickets, and the price was 20% off, thereby driving sales.

However, this plan is difficult to implement in the country, and bookstores find it difficult to distinguish the authenticity of movie tickets.

In addition, pirated CDs and pirated books are rampant, the effect may not be satisfactory and a lot of resources will be wasted.

Another promotional plan is for winter vacation. Students can watch movies at half price in a specific period with their student ID. There are also lottery activities at Haomeng Cinema.

Prizes are not expensive, they are movie posters and small dolls.

This time, "Xiaoxue's Big Adventure" was carried out in full accordance with the Hollywood blockbuster process in the promotion and distribution of blockbusters, accumulating experience for Haomeng Company to produce and distribute blockbusters in the future.

The promotion of young British actors in major cities has inspired the enthusiasm of the people in China, and they are always watched everywhere.

Those cities that have not been arranged are willing to pay high prices just to let these children go around.

From the media to the people, from the print media to the Internet, everyone is talking about this, and China Television Station has also conducted related reports, which is unprecedented.

Since China introduced Hollywood blockbusters in 1994, the public has become more and more familiar with Hollywood stars.

Young people talk about Hollywood stars well and even gave them nicknames, such as the male lead in "Titanic", which domestic audiences affectionately called him "Xiao Li".

However, there is a phenomenon that cannot be ignored. Few Hollywood stars come to the mainland to promote it.

There are many reasons for this. First of all, the domestic film market is not enough to attract their attention.

The box office of hundreds of millions of yuan in China is only 10 million US dollars. According to the box office share, Hollywood film companies only get two million US dollars.

Nowhere near as much profit as they earn in Japan and South Korea.

Secondly, the appearance fee for Hollywood big stars is too expensive, usually starting at $200,000.

Another point is that Huaying Group is responsible for introducing Hollywood blockbusters, and they are also responsible for the publicity work. Even if they are interested in inviting big stars, they have to consider the cost issue.

This has led to almost no major Hollywood stars coming to China.

In this case, the arrival of the four young British actors was naturally warmly welcomed by the people, and children are more likely to gain public favor.

They may not be as famous as Hollywood stars, but they appeared in the country and starred in a domestic film.

This round of publicity was quite timely and effective.

The box office of "Little Snow's Big Adventure" continued to rise, and the week's promotional event ended. The film's box office exceeded 100 million in 16 days after its release. At present, it is possible to hit the box office of 200 million.

The shortcomings of this movie are not very attractive to middle-aged and elderly viewers, and teenagers are the main audiences of watching the movie.

Haomeng Company predicts that 200 million is the limit of box office, unless administrative means are used to allow domestic enterprises and institutions to spend their wallets, especially schools.

Lin Zixuan doesn’t have that much energy, just operate according to market laws.

At this time, Haomeng Company received an invitation from the Spring Festival Gala director team. They wanted Zhao Liying to participate in this year's Spring Festival Gala, and the program format could be negotiated.

This shows how popular the movie is in China.

Zhao Liying will go to Europe and the United States for a month-long promotion next time, and will also shoot a sequel, but she will definitely participate in the Spring Festival Gala, which is the largest stage in China after all.

She is not as popular as she can refuse the Spring Festival Gala.

Although the itinerary was busy, Lin Zixuan still asked her to keep studying.

"It's not difficult to become popular. With this drama, you can become famous for more than ten years, but what if this drama is finished?" Lin Zixuan said earnestly, "You may not understand these things now, but you will understand in the future. It's not bad to learn more. Communicate with the actors on the set to see how they act."

The problem with these young actors is that they become famous too quickly, their lives have changed a lot, or they have entered the fast lane of life.

Making movies and promoting movies has become their main job, advertising endorsement, fame and fortune temptation. They may feel new at first, but over time, it will become a burden.

If you cannot grow up like a normal child, all kinds of problems will inevitably arise.

Luxury and money-worship, indulge yourself, and be confused about life under halo and pressure...

If we just treat Zhao Liying as a money tree, Lin Zixuan would ignore it, but he felt that Zhao Liying should have a relatively normal life.

Zhao Liying didn't think so long, she was in an unreal state.

Surrounded by her were flowers and applause, media praise and movie fans' fanaticism. There was cheering everywhere she went, and every news could become the headlines of entertainment news.

Tension and excitement, joy and restlessness, a heart is like flying out, and it cannot be quiet no matter how it is.

This is what it feels like to become famous.

Adults are good at concealing, and after experiencing the troughs of life, they can stay calm after becoming famous.

Zhao Liying can't do this yet, and Lin Zixuan just appropriately reminded her of some principles of being a person and doing things.
Chapter completed!