Chapter 727 Word of mouth
On Christmas Day, "The Big Adventure of Little Snow" was released in major cities across the country.
For domestic audiences, Christmas is not a holiday. Adults go to work and children go to school, and time is difficult to arrange. Most of the audiences who go to the cinema to watch movies on this day are young people.
This group of young people in their twenties were middle school students six years ago.
In other words, they grew up watching the novel "Xiaoxue's Big Adventure". Now they go to the theater to relive the time they read the novels, which is also a kind of nostalgia.
A huge readership guarantees the box office of the movie.
Many comments on the film have appeared in the media, and the overall tendency is to be positive.
After all, this is a film that the Ministry of Culture supports, and it is very oriented. Various media know that few people sing opposite tunes at this time.
Official media including the China National Daily have published articles.
From cultural exchanges and exports to the cooperation model of globalization in the new century, it is believed that this is a positive exploration and attempt, and it is worth encouraging and reference.
Entertainment media focuses on the movie itself and the various influences brought by the movie.
Some media claimed that "Xiaoxue's Big Adventure" kicked off the prelude to domestic commercial blockbusters, which is a replicable model, and it became a possibility to make movies from bank loans.
In the future, domestic commercial blockbusters will emerge one after another, driving the prosperity of the entire film market.
Some media also commented that this is a qualified popcorn movie, which is not very artistic and mainly relies on special effects technology to support the scene, lacking depth.
Of course, as a children's video, it's worth watching.
Some film theorists analyzed from the perspective of film industrialization and proposed that "Little Snow's Big Adventure" has realized the initial industrialization of domestic films.
In an industrial environment, movies are a commodity, which is invested from banks to invest, filmed in studios in the UK, uses American special effects teams, global distribution, and market-oriented operations.
Really treating movies as commodities is a change in concept.
The reason for the initial stage is that it is not yet mature and the foundation of industrialization has not been built, relying on external forces.
There were also media reports on the premiere in the UK. The premiere was more lively than the domestic atmosphere, and invited popular idol groups in the UK to perform, and stars from all walks of life gathered together.
In fact, "The Big Adventure of Xiaoxue" brings together a group of top British actors.
Domestic audiences are more familiar with Hollywood stars and do not know much about British actors. They are mainly active on the theatrical stage and have a deep acting foundation.
Among them are the best actors and best actors from major film festivals.
Therefore, it is not accurate to say that this film lacks artistic quality and has very exciting performances, but everyone is paying attention to the fact that several young actors as the protagonists ignore the golden supporting roles.
This takes time to settle, and it may be a different feeling to look at it after many years.
The media's opinions are representative, but the most important thing is the audience's reputation.
Early publicity can attract some viewers to the theater, but if the reputation is not good, there is a possibility that the box office will plummet. You must not treat the audience as a fool.
Some filmmakers don’t understand why the audience doesn’t watch my movie.
Whether the movie is good or not is not up to the producer or director. It is useless to boast about it. The audience is the one who pays for tickets, and the media can only play a guiding role.
Good Dream Company is very busy and has arranged manpower in theaters in major cities.
Good Dream Cinema is now spread across more than a dozen big cities across the country. Its function is not only as simple as playing movies, but also directly contacts theaters and audiences, and have first-hand materials for the film market.
Once the film and television companies master theaters, they have mastered a channel to understand the audience, which is better than working behind closed doors.
Lin Zixuan needs to see the audience's satisfaction before he can determine whether "Xiaoxue's Big Adventure" has been successful.
As for the box office of the movie, he is not worried for the time being. Due to the pre-sale plan for movie tickets, the box office in the first three days can basically be estimated.
On the one hand, pre-sale movie tickets are to facilitate viewers to purchase, and there is no need to wait until the queue is on that day.
On the other hand, it can maximize the box office of the movie in the previous few days and break various box office records.
At the same time, it creates a hot scene with a 100% full attendance in theaters.
In addition, the screening rate of each theater chain is as high as more than 90%. The audience has no better choice except this movie, and all the films released at the same time have become cannon fodder.
Based on the above factors, the box office of "Xiaoxue's Big Adventure" is expected to exceed 10 million on the first day of the country.
Next is the New Year's Day holiday, and the box office will increase slightly. Haomeng Company's expected guaranteed box office is 60 million, which means that New Year's Day is included.
The box office trend after New Year's Day depends on the audience's reputation.
There is no secret to box office, it is statistics. In Hollywood, theaters can judge the success or failure of a movie through the box office results and the audience's reputation in the first three days.
It is undeniable that there are some low-probability events, and the videos that were not favored were eventually sold.
But that is only a very small number and has little reference value.
Data and opinions from all over the country are summarized into the feedback information of Haomeng Company, including audiences in Hong Kong and Taiwan, and a market report is formed under the compilation of the company's statistics personnel.
Lin Zixuan looked through the report and saw that the audience's satisfaction was more than 85%.
What he wanted to see was the opinions that the audience was not satisfied with. To sum up, there were some points, either he had never read the original work, was not familiar with the plot, and felt too naive.
Or I felt that I didn't take the picture of what he thought, and I was a little disappointed.
Some people think that there are too few scenes in the East, and the performances of young actors are superficial and the special effects are average, which is not as satisfying as watching Hollywood blockbusters.
The opinions were quite pertinent, as expected.
"Xiaoxue's Big Adventure" tends toward adolescents in production, and the plot should not be too complicated, otherwise the children will not be able to understand it, which is considered childish in some people.
A family-friendly video inevitably has some shortcomings and cannot satisfy everyone's appetite.
Judging from the current satisfaction, the reputation is still good and it is worth continuing to increase publicity investment.
Moreover, the most important thing is to implement anti-pirated measures in place.
Under this high-pressure anti-pirated copy situation, Lin Zixuan believes that the possibility of copy leakage is not high. The most likely possibility is to secretly record in the cinema and make a gun version of the movie disc.
This is hard to guard against, and it is difficult for the cinema to check the audience, so it can only remind you not to carry video equipment.
Besides, the miniaturization and concealment of the secret recording equipment today makes it difficult to cure piracy.
However, the image quality of the gun version DVD is poor, the bright contrast and color restoration of the picture are very poor, and the sound is also unclear, which is not very attractive to the public.
Haomeng Company has set up a patrol team and patrols the markets in major cities every day. Once piracy is found, the law enforcement officers will be immediately notified to confiscate the punishment.
In order to improve the box office results of "Xiaoxue's Big Adventure" as much as possible, we had to use all kinds of means.
Chapter completed!