In early December, Haomeng Company held an auction for the audio and video copyright of "Little Snow's Big Adventure" in Beijing. .

The company that obtains audio-visual copyrights have the right to distribute audio-visual products such as vds and DVDs in the mainland, which is a genuine video disc.

The genuine video disc will be released for sale half a month after the film is released, and it cannot affect the box office performance of the movie.

After fierce auctions by several audio-visual companies, the audio-visual copyright of "Xiaoxue's Big Adventure" was obtained by a company in Guangdong Province for five years at a price of 20 million yuan.

Created a record of audio-visual copyright transactions in mainland China.

Due to the influence of piracy, it is difficult to make audio and video copyright in mainland China. The price of genuine editions cannot be lower than that of piracy, and the competition is not only pirated.

The audio-visual copyright of a movie is about hundreds of thousands to millions, and commercial films are relatively high.

The reason why audio and video companies are willing to pay high prices is that "Xiaoxue's Big Adventure" has a high investment and is famous, and they think it is worth taking risks.

On the other hand, it is related to a notice issued by the General Office of the Ministry of Culture.

"Notice on Preventing and Combating the Big Adventure of Piracy Movie Xiaoxue> and other Illegal Audio-Video Products".

"The domestic film "The Big Adventure of Xiaoxue" will be released nationwide in the near future. Since the publication and distribution of audio-visual products of "The Big Adventure of Xiaoxue" will lag behind the release of theaters, it is easy to be pirated by criminals at home and abroad."

"Our Marketing Department has made the prevention and crackdown on pirated audio-visual products from domestic and foreign films such as "Little Snow's Big Adventure" the focus of recent work, and made preliminary arrangements for this work on December 1st."

The arrangement includes the following points.

First, the characteristics of genuine audio-visual products are published in the bulletin board of Huaguo Audio-Visual Film Network.

Secondly, once pirated copies of "Xiaoxue's Big Adventure" and audio-visual products that fake "Xiaoxue's Big Adventure" are discovered, they must be quickly organized and confiscated and severely punished according to law.

We must not only pay attention to the trends of travelers and retail markets, but also make great efforts to trace the root cause, crack down on the source of illegal production and underground warehouses, and promptly transfer and file a case to the public security department.

Third, preventing and severely cracking down on pirated audio-visual products from "Xiaoxue's Big Adventure" and other released movies are the focus of supervision of the cultural market during the New Year's Day and Spring Festival.

All localities must attach great importance to it, make careful arrangements, and effectively maintain the normal order of the film and audio-visual market, protect the development of intellectual property rights and the national cultural industry.

Fourth, to prevent and combat pirated audio-visual products of "Xiaoxue's Big Adventure", we must change the passive collection to pre-prevention and take the initiative, change the government and enterprises' decentralized actions to form a joint force to fight together.

When encountering thieves, you will fight and be strict, and strive for the complete victory of the genuine version of "Xiaoxue's Big Adventure" against piracy.

The Ministry of Culture and the National Anti-Pornography and Illegal Publications Office established a special anti-piracy task force for a movie. This is the first time in the history of Chinese films, which shows that the anti-piracy is unprecedented.

The special deployment of audio-visual management departments across the country to combat piracy requires local governments to take action within one hour after receiving the report, and at the same time reward those who have been committed to handling major cases.

To this end, Haomeng Company invested 5 million yuan to establish a special fund to combat piracy.

From the Ministry of Culture to the local government, from the Good Dream Company to the Audio-Video Company, all parties work together and are ready.

It is very difficult to do this, and it is the result of the superposition of multiple factors.

"Little Snow's Adventure" is a domestic and British film, and is a symbol of cultural exchanges between the two countries.

At the same time, the Ministry of Culture has taken this crackdown on piracy to show a gesture to the outside world, especially abroad. We respect intellectual property rights and will never be rude to piracy.

With the above foundation and Mu Zhiyuan coordinated from it, the current situation was achieved.

Good Dream Company has played a role in fueling the fire, but at this policy level, it is still not important enough and is just an executor.

This notice has caused a considerable response in society through media reports.

Some people applauded, especially those in the film and television industry, who thought this should have been done so long ago.

Some people are not optimistic about it. If anti-pirated version cannot be persistent and only targets a certain movie, it will have little effect on improving the overall environment of the film industry.

Some people also suspect the effect of anti-pirated version. Anti-pirated version is not just about issuing files, the key is to execute.

Lin Zixuan knew that even though the Ministry of Culture issued a notice and formed a special task force, the law enforcement departments across the country were the real crackdown on piracy.

If grassroots staff do not enforce the law strictly, there is no way to discuss anti-pirated versions.

That is why we have to come up with a special fund to reward grassroots staff and reporting people who are active in their work.

No matter what, after putting in such a lot of effort and using so many relationships, it is not easy to get to this point, not to mention that if you have the first time, you will have the second time, and the environment will get better and better.

This is a long struggle.

The promotional work of "Xiaoxue's Big Adventure" is in full swing. In addition to posters of various characters in the film, a three-minute trailer was also released.

The domestic trailer mainly shows oriental scenes, while the British trailer focuses on magical elements.

The character modeling, realistic special effects, background music that combines East and West, and exotic styles allow the audience to experience a fantasy world.

Because of the preparation of the novel, everyone is familiar with the plot and has no sense of mystery.

The highlight of this film is the creation of the fantasy world and the interaction between actors.

As one of the leading actors, Zhao Liying has participated in many TV shows, including "Shanshan Interview" and the variety show of China TV station, listening to her telling stories about filming.

Staff involved in the film production explain the behind-the-scenes production, props and special effects of the film, etc.

This is the first time that mainland film practitioners have participated in such a large production. They have been familiar with the operating model of the Western film industry for more than half a year.

Lin Zixuan spent so much money not only to cultivate an international movie star, but more importantly to cultivate a group of professional talents in film.

This group of professional talents is the basis for Haomeng Company to move towards internationalization.

However, what journalists and the public are most concerned about is the box office of movies, which is an era of success or failure based on box office.

Some people predict that the box office will exceed 100 million, between 100 million and 200 million.

"Xiaoxue's Big Adventure" has a huge reader base in China. The total sales of novels are as high as 20 million copies, and the pirated version is incalculable, and it is very popular among young readers.

Some people also estimate that if anti-pirated products achieve results, the box office will be more than 200 million.

Some people even proposed whether "Little Snow's Big Adventure" can surpass "Titanic" and win the domestic box office championship.

In 1997, the box office of "Titanic" in China reached 360 million, which was too outrageous for domestic filmmakers.

"I have confidence in the box office of this movie. As for some media to compare it with "Titanic", I don't think it is necessary. "Xiaoxue's Big Adventure" is a series of movies. We plan to make several movies, and there is a gradual process." Lin Zixuan said in an interview. (To be continued...)
Chapter completed!