Chapter 717 Idol
"Infernal Affairs" was released for more than a month, and the box office of Hong Kong exceeded 50 million Hong Kong dollars, the box office in the mainland reached 40 million yuan, and the total box office in Asia exceeded 110 million.
The box office potential of this movie is exhausted and it is impossible to have a significant increase.
Part of the reason is that piracy is due to piracy. Although Haomeng Company has stepped up its crackdown, pirated merchants still committed crimes against the wind for the sake of their interests and did not restrain themselves at all.
Especially in major cities in the south, pirated CDs are endless. A batch of them will appear again the next day.
It is said that "Infernal Affairs" has tens of millions of pirated CDs on the market.
If a CD represents a movie ticket, a movie ticket costs ten yuan, it will be a box office of 100 million yuan.
Unlike "My Savage Girlfriend" which has low cost and no big stars, "Infernal Affairs" is a major, with many stars from Hong Kong, becoming the focus of pirates.
The former has achieved results in anti-pirated versioning, on the one hand, because pirated merchants do not pay attention to it. I never thought that "My Savage Girlfriend" is so popular, and it would be too late to take it seriously.
Besides, the mainland has cracked down on piracy for the first time on a large scale, and pirated merchants need to wait and see the situation clearly.
When they found that the punishment for piracy was not as serious as they thought, and was even more unscrupulous.
In other words, the effect of anti-pirated version has become worse. Otherwise, with the star lineup and excellent quality of "Infernal Affairs", the box office in the mainland will be 50 to 60 million.
Haomeng Company discussed and studied various anti-pirated methods.
However, the road is one foot taller and the devil is one foot taller. If you think of a method, you will be cracked by a pirated manufacturer the second time. It is simply unpredictable.
Even so, you can't do nothing.
Next is "Xiaoxue's Big Adventure". I believe that this movie with an investment of 800 million yuan will become a tool for pirates to make money wildly, and is more rampant than the pirated version of "Infernal Affairs".
This time, Lin Zixuan is preparing to take serious action and launch various relationships to fight piracy.
December 11th is the day when China officially joins the World Trade Organization, marking the formation of a global market, and some rules are about to change.
No matter what kind of interest chains are behind pirates, anti-pirates are the general trend.
What's more, "The Adventure of Xiaoxue" is a product of exchanges between China and British. The British prince will be invited to attend the premiere in the UK, and heavyweight guests will also come to the domestic premiere.
Good Dream Company has confirmed that the premiere of the movie will be held in the Great Hall of the People.
In this case, if there are pirated CDs everywhere on the market, the impact will be bad.
Moreover, the domestic film market needs a shot of a heart-warming shot. A high box office means good market prospects, and investors are confident and willing to invest, thereby promoting the prosperity and development of the film industry.
This year, Xiangjiang's "Shaolin Football" and "Infernal Affairs" have achieved good results and the investment environment has been improved.
This month alone, three movies similar to "Infernal Affairs" have started filming, showing the high efficiency of Xiangjiang filmmakers.
"Shaolin Football" has too much investment, and with Zhou Xingji's unique style, few people follow his movies.
Different from "Infernal Affairs", police and gangster films are familiar subjects to Hong Kong filmmakers, and the investment is not large. If you replace Liu Dehua and Liang Chaowei, use actors with low pay, and the cost is controlled to 15 million Hong Kong dollars. This kind of film has a low risk.
This is the main reason why Good Dreams is rushing to film the sequel to "Infernal Affairs".
In Xiangjiang, if you don’t shoot a sequel while the iron is hot, such undercover films will be ruined in half a year and the audience will be tired of watching it.
Even if the sequel is filmed, it will not be able to get a high box office.
Following the trend and shoddy production are one of the reasons why the Xiangjiang movies are going down, so the second and third parts of "Infernal Affairs" must be filmed quickly.
With the above points, Lin Zixuan believes that this is a good opportunity.
Led by Haomeng Company, we will carry the banner of the anti-pirated alliance in the film and television industry, and join forces with relevant government departments to fight a tough battle against piracy.
At the same time, the publicity work of "Xiaoxue's Big Adventure" is about to begin.
This film is not difficult to shoot, the difficulty lies in creating a magical background and later special effects.
Considering the cost and the performance status of several young actors, everyone has little expectations for the first film, as long as they reach the level of a qualified commercial film.
Zhao Liying lived in the UK for half a year and returned to the capital in early November.
Although the movie has not been released yet, the media's enthusiasm remains unabated. The reporter wants to know her experience filming in the UK, her feelings about working with British actors, etc.
She is unable to live in an art school now, and temporarily lives in a hotel arranged by the company.
Zhao Liying's parents came to reunite with her daughter. She still has a lot of publicity work and will return to the UK next year to shoot the second part of "Little Snow's Big Adventure".
Considering the factors of children's growth, the first three films will be filmed continuously. Otherwise, the young actor will grow up in a few years and will be inconsistent with the image in the novel.
With the experience of preparing for the first drama, the actors have worked it out and the latter two dramas are relatively easy to shoot.
Investing in three movies with a cost of up to 100 million US dollars in succession is a major challenge to the capital chain of Haomeng Company.
British film companies have adopted mortgage loans to finance.
After the filming of "Xiaoxue's Big Adventure", they used the income distribution contract of the movie as collateral and borrowed funds from the bank to shoot the second movie.
When the movie is released, you will get the income and then repay the bank's loan.
At the same time, they used the second movie as a mortgage to shoot the third movie. Moreover, they actively absorbed funds from other industries, and the sources were relatively complex.
The domestic market environment is not yet mature and there are not many financing channels. Haomeng Company mainly relies on national support.
After a few days off, Zhao Liying met with the media and started the promotional itinerary.
Including participating in variety shows on China TV, going to primary and secondary schools to read "Little Snow's Big Adventure" with students, and participating in charity activities related to teenagers.
The company is preparing to build her into a teenage idol.
At this time, Zhao Liying was no longer a student from an art school and had to be trained according to the standards of international movie stars.
There is a small team around her who is responsible for daily work and life. In addition, there are stylists and costumeists, and they are all particular about dressing.
"You will become an idol of teenagers in the future. You can no longer speak without thinking. It doesn't matter what you say in private. Pay attention to your words and deeds in public. Those reporters are waiting for you to say the wrong thing." Xiao Ye reminded, "Like yesterday the reporter asked you how you lived in the UK, you don't need to say so much, the shorter the better."
"Sister Ye, I'm not used to it. Who would have thought that the reporter misinterpreted my meaning? I didn't say that foreign education is good." Zhao Liying said aggrievedly.
"Okay, the reporter will do this, so pay attention in the future. Our activities today are simple, just reading, playing games with children, and remember to keep a smile." Xiao Ye reminded.
The two got out of the car and entered a primary school in Beijing, followed by a group of reporters.
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Chapter completed!