Although there is a lot of controversy in the new version of "The Legend of White Snake", its influence remains unabated. The audience has made contributions to the ratings with the mentality of watching it for the sake of complaints.

In addition, archaeological experts excavated the underground palace of Leifeng Pagoda, and many precious cultural relics were unearthed, which caused a sensation at home and abroad.

China TV Station followed up for several consecutive days and reported that Zhejiang Provincial Satellite TV's live excavation site had related news on major newspapers and the Internet, which became a social hot topic.

The broadcast of "The Legend of White Snake" is right at the right time. The combination of myths and legends and real news events has formed an excellent publicity effect, resulting in the popularity of TV series ratings.

This is just the beginning.

When the second round is broadcast on local provincial satellite TV stations, this trend will continue.

Whether the audience watches or not, complains or not, "The Legend of the White Snake" is there.

From a marketing perspective, the TV series has been successful.

Ratings are an important indicator to determine whether a TV series is successful, but not the only criterion.

Ratings represent the number of viewers, the impact it has in society, and the economic value. However, it cannot be said that TV series with high ratings must be classics.

Promotion and marketing play a big role.

The marketing techniques of "The Legend of White Snake" have attracted the attention of the advertising industry, and they analyzed the reasons.

One is sentiment. This story itself is well-known, and the old version of "The Legend of the New White Snake" was ahead, which aroused the audience's curiosity.

The second is the broadcast time, which happened to be collided with the excavation of the underground palace of Leifeng Pagoda. As long as the excavation work continues, it will be a free publicity for "The Legend of the White Snake".

The third one is to cater to the tastes of young audiences, which is true in terms of actor choices and plots.

For example, playing Fahai with a young actor is full of masculinity.

Fahai's profession also changed from a temple abbot to a demon-subduing monk, which was a bold breakthrough.

Fahai, played by Zhang Hanyu, is usually calm and restrained, and is ruthless when subduing demons and demons.

Buddhism has both compassionate venerables and angrily Vajra, one body and two sides.

In the past, whether in TV dramas or operas, Fahai was the image of a kind-hearted old monk. After this change, young audiences thought Fahai was cool and this should be like this.

However, this change has been questioned a lot.

Some viewers cannot accept such Fahai, thinking that the screenwriter is making up for it, which is not in line with the facts.

How to say it, people are often unwilling to change their inherent impressions.

The same is true in life. Most people want to have a stable job and are unwilling to run around and be busy.

Young people have strong ability to accept and like fresh things. "The Legend of the White Snake" is popular among young audiences.

In other words, Haomeng Company consciously caters to the ideas of young audiences when it was producing this drama.

Finally, a group of guest appearances from big names in the circle are another highlight, and the audience will watch it several times in order to find big names.

The above reasons have led to the popularity of "The Legend of White Snake" and created considerable economic value.

Good Dream Company and Beijing TV Art Center made a net profit of more than 30 million yuan by selling TV broadcast rights and audio-visual copyrights alone. More than 40 TV stations across the country have obtained the broadcast rights of "The Legend of the White Snake".

The advertising community generally believes that this is a successful marketing.

With an accurate grasp of the market situation, using news hotspots to create momentum, and targeting specific audience groups, these three points are simple, but it is difficult to do it.

Today is the era of marketization.

Previous market research, subsequent marketing, publicity and hype, and finally summarize the market's changes and provide reference for future production of film and television dramas.

The days of small fights have passed, and only regularization can make it stronger.

As for whether this TV series can become a classic, it will be left to time to test it, and there will be a conclusion in the future.

Lin Zixuan looked at the company's marketing department's investigation report and noticed a phenomenon.

Young people's activity has grown rapidly, which is also reflected in "My Savage Girlfriend".

In nearly a month, the total box office of "My Savage Girlfriend" exceeded 36 million, of which about 30 million were contributed by young audiences.

This has a lot to do with the theme of the movie, and it also shows that young people have become the main consumer group.

The changes in the times have created countless opportunities for young people, and there are more opportunities to make money.

Moreover, the consumption concepts of young people are different from those of the previous generation. The previous generation likes to deposit money in the bank, and young people are more willing to enjoy the present.

They won’t bargain for a few dollars, and they won’t hesitate to watch movies for a long time. They pursue fashion and enjoyment. They are willing to spend money if they like a star.

The previous generation actually chased stars, and countless people like Gong Li and Liu Xiaoqing back then.

However, people at that time were more rational. At most, they bought a poster and posted it in the house and thought about it in their hearts.

Lin Zixuan couldn't help but sigh that those who win young people win the world.

This does not mean that Haomeng Company tends toward young people in the production of film and television dramas in the future, but it just needs to make some adjustments to add the factors of young audiences.

After the Two Sessions ended, Lin Zixuan considered attending the Oscars ceremony.

The number of tickets for Oscars is limited, and he and Yu Dong will definitely go there, as well as several actors, as well as mainland staff involved in the production of "Crouching Tiger, Hidden Dragon".

Everyone wants to go, and distribution is a problem.

Since the film is the production team of Xiangjiang, Xiangjiang filmmakers have received multiple Oscar nominations, and Li An will take his wife and children to attend the award ceremony on Baodao.

Lin Zixuan originally planned to go there with Mu Shanshan, but Mu Shanshan thought about it and refused.

"Crouching Tiger, Hidden Dragon" is a joint filming between the two sides of the Taiwan Strait and the three regions, involving complex issues. American film companies will make mistakes when promoting it, and they don't know the detailed situation very well.

For example, promotional posters and various titles in news reports, sometimes it is Xiangjiang movie, sometimes it is Baodao movie, sometimes it is mainland movie, which is very chaotic.

Finally, the movies directed by Li An are unified and no longer divided by regions.

The same is true for participating in the Oscars this time. People from three aspects have been arguing about what plane to take, which hotel room to stay, and which seat to sit at the awards ceremony.

People in Xiangjiang need to take business class, while people in the mainland cannot take economy class. Hotels also have the difference between hotels and villas.

A seat represents status, a degree of respect, or face.

Although everyone is happy that "Crouching Tiger, Hidden Dragon" is nominated, it is an honor for everyone. According to the news, it seems to be harmonious, but there are actually open and secret struggles.

Lin Zixuan suggested that we go our own way and find a place to live in Los Angeles and meet again when we present the awards.

At the Oscars ceremony, we must show a harmonious side.

Mu Shanshan knew about this, and she didn't want to cause controversy, so she gave the tickets to the film's producers.

"Forget it this time, there is still a chance in the future." Mu Shanshan said.

Lin Zixuan thought about this, and the days are still long, and there will always be one day.
Chapter completed!