On February 14th, Haomeng Cinema officially opened.

Haomeng currently has six luxury cinemas across the country. In order to attract audiences, from now until the end of the month, drinks and snacks in the cinema can be discounted by movie tickets and win small gifts.

The difference between a luxury cinema and an ordinary cinema is not only a good viewing experience, but also thoughtful service.

Snacks and drinks, movie peripheral products, various small activities, etc.

These are all means to attract audiences.

The ticket price of a luxury cinema is twice as expensive as that of an ordinary cinema. Those who are willing to come in to watch movies do not mind buying snacks. It is not just a movie, but also a life enjoyment.

Lin Zixuan is not worried about not having an audience.

If luxury cinemas were built in the 1990s, they would definitely lose money. Now the number of white-collar workers in big cities is gradually increasing. In order to improve their quality of life, they are willing to spend money.

Good Dream Cinema is not going to take the high-end route, it is to build a brand.

In the following years, we will also invest in ordinary theaters in major cities to expand the scale and chain operations.

On the morning of that day, Lin Zixuan invited people from all walks of life from the Beijing entertainment industry to attend the opening ceremony, which was also the premiere of "My Savage Girlfriend".

"My Savage Girlfriend" will be released in major cities across the country only at night.

Huaying Group has produced 80 copies of the movie and put it on the national market, which is not a large number.

The more copies of the movie, the higher the schedule, and one copy occupies a screen.

Feng Xiaogang and Ge You usually have 200 copies of New Year’s films.

Huaying Group judges the market prospects of a movie from the scale of the investment scale of the movie, the box office appeal of celebrities and market expectations, and there are many copies of movies with good market prospects.

They obviously don't really like this film without a big star.

The screening of theaters is not fixed.

With the right to distribute the movie, Haomeng Company can directly negotiate conditions with theaters in various provinces and cities, box office share ratios, rebates and kickbacks, etc.

It's nothing more than a matter of how much benefit it is.

Of course, if "My Savage Girlfriend" is scheduled too much, it will inevitably squeeze out the living space of other movies.

Just like in Good Dream Theater, 70% of the cinemas show "My Savage Girlfriend", and the remaining 30% of the cinemas show "Crouching Tiger, Hidden Dragon" extended versions and other movies.

Taking advantage of the Oscar nomination by "Crouching Tiger Hidden Dragon" and becoming the focus of heated discussion between the media and the public, Lin Zixuan released the three-hour version of "Crouching Tiger Hidden Dragon".

The version edited by Li Yan is only two hours away.

In order to take care of Western audiences, he added martial arts scenes and weakened the storyline.

The new version of the story is more complete and rich, such as Zhang Guoli's scenes, which were added again.

But there are also problems. Over time, the audience will inevitably feel that the plot is long and there are too many literary dramas, and they are impatient.

That's how it is, it's hard to find a way to have the best of both worlds.

This re-screening is just an attempt, only for Good Dream Cinema.

If the audience responds well, the theater will be added, otherwise the screening will end after the Oscars.

The opening ceremony was held at 10 o'clock, and the door of Haomeng Cinema was filled with flower baskets, including friends in the circle, various film and television companies, and relevant leaders from above.

Haomeng Cinema is the pioneer in the reform of the cinema system of the General Administration.

Although the General Administration proposed to reform cinemas, there is still controversy over how to change and how much rights are delegated.

Regarding Haomeng Cinema, the General Administration has adopted a tacit attitude, wanting to see how it develops, and formulate detailed measures based on this model.

Reform is to cross the river by feeling the stones.

It was time, and at the greeting of the host, Lin Zixuan, Feng Xiaogang, Ge You and Yu Dong picked up scissors and cut off the red silk in front of them.

The etiquette lady took away the red silk and the ribbon-cutting ceremony ended.

"In the past, just set off firecrackers just after opening. Now, firecrackers are not allowed to be set off. There are more ways to go. What a good cloth, it's a pity to cut it." Ge You sighed.

"For a good start, it is said that this is learned from foreigners. The current social atmosphere is like this. Foreigners think that things are good and fashionable." Feng Xiaogang joked.

"It's better to set off firecrackers, at least you can hear a sound." Ge You shook his head.

"Let's go through the next item quickly, time is not enough." Lin Zixuan urged.

In order to prepare for today's opening ceremony, Haomeng Company has spent a lot of manpower and material resources, and the next item is to announce the establishment of the Anti-Piracy Alliance.

The representatives of seventeen film and television companies and the heads of Beijing Cinemas were present.

Logically speaking, a press conference should be held separately, but Lin Zixuan tried to save trouble and also did it together in order to expand the influence of Haomeng Cinema, so that it would save others from running around.

This anti-pirated alliance is just a non-governmental organization, formed spontaneously within the industry and does not have an official nature.

Lin Zixuan came on stage to read out the anti-pirated version initiative, listing the harm of piracy to the film and television industry.

Feng Xiaogang criticized the pirated version on behalf of the director, and finally Huang Bo criticized the pirated version on behalf of the actor and expressed his determination.

Everyone signed the proposal, and Lin Zixuan picked up the proposal for reporters to take photos. No matter what the effect is, his attitude must be correct. This is the call of the film and television industry.

After finishing this item, it was lunch time.

Haomeng Company arranged a banquet in the hotel, not only invited guests, but also media reporters from all walks of life.

If you want reporters to say good things, you always have to give them some sweetness. Sending red envelopes is the most common method, and you will also give away phone cards and shopping vouchers. This is the rule in the industry.

According to the unit to which the reporter belongs, the size of the fame and the amount of red envelopes vary.

After lunch, I had a short rest and held the premiere of "My Savage Girlfriend" at 2 o'clock in the afternoon.

Lin Xiaoling took a group of actors to interact with the host of the movie channel on stage.

In addition to Huang Bo and Gao Yuanyuan, there are also several old actors who interact with each other and praise each other for the movie.

"I want to thank Yuanyuan. I didn't wear high heels today, so I saved my face. However, in the movie, she didn't save me face. She tried to torture me all day long. I suspect that the screenwriter of this drama must be the wife at home, otherwise how could she come up with so many torture tricks?" Huang Bo complained.

"This is Mr. Lin's book." Gao Yuanyuan whispered from the side.

"This is how it proves that Mr. Lin's family is harmonious and the couple is loving." Huang Bo hurriedly changed his words.

There were laughter from the audience.

This is joking about Lin Zixuan. The two of them discussed in advance to liven up the atmosphere.

In the next half month, they will go to more than a dozen cities across the country to conduct publicity, receive interviews, cooperate with each other, sing songs, and make the audience familiar with them.

This is a good opportunity to increase exposure and increase popularity. Whether it can become popular depends on this.

Xiao Ye sat in the audience and felt difficult to calm down. For her, this was a critical year.

Huang Bo's "My Savage Girlfriend" is released today, Liu Tao's "The Legend of the White Snake" will be aired in March, and Zhao Liying's "The Big Adventure of Xiaoxue".

She hopes that Huang Bo can become a hit and have a good start.
Chapter completed!