This is an exchange meeting on the prospects of the TV industry.

Lin Zixuan and the bosses of film and television companies were sitting on the stage, while Xiangnan TV host Li Xiang was denouncing the opening remarks.

There are reporters, practitioners in the TV industry, college students and ordinary audiences, a total of hundreds of people.

TV series and variety shows that have been popular in recent years have appeared on the big screen.

Although 2000 has not passed yet, according to statistics from the TV Association, the number of TV series produced in China this year was nearly 400, with the total number of episodes exceeding the 10,000 episode mark for the first time.

Compared with the eight thousand episodes in the previous two years, China has made great progress in production, and China has become a major producer of TV series.

Host Li Xiang briefly reviewed the development history of the domestic television industry.

In 1985, the first "color TV village" in the country appeared in the suburbs of Beijing.

From then on, TVs have gradually become popular across the country, and watching TV has become the most popular way of leisure and entertainment.

In 1992, TV dramas transformed from artistic to industrialization, and opened up the commercialization model of the TV industry.

Since then, many private film and television companies have emerged, and various capitals have entered the TV industry, promoting the industrialization of TV series. The production of TV series has shown an unprecedented prosperity.

Eight years have passed, and the annual output of TV series has increased from 5,000 episodes in 1992 to tens of thousands.

These achievements are inseparable from the bosses of the film and television companies present. The camera swept across the faces of the bosses, including Lin Zixuan, and the host introduced their identities.

Haomeng Company is one of the earliest private film and television companies, and was established in 1993.

After the policy was liberalized, a large group of film and television companies appeared in Beijing. It is no exaggeration to say that a film and television company opens every half month.

The registered capital is not large, only 50,000 yuan, most of them are insiders. A group of people call their friends to the restaurant for a meal, and this matter is done.

As for what I want to do and what prospects I have for the company, I really didn’t have it at that time.

Everyone had no experience at that time, so they wanted to make a notebook, get some money, make money by filming a drama, and be happy.

Most of them are with this mentality, so they are prosperous on the surface, but in fact they are in a state of chaos and disorder.

The outcome was not difficult to predict later. Some of them were caused by partners, some were lost after filming a movie, and some knew nothing about the company's management.

Film and television companies that are the same as Haomeng basically no longer exist.

The only thing that has developed is Haomeng Company.

In 1996, the TV drama market stabilized, and a number of film and television companies were established one after another.

This group of people has clear goals and sufficient funds. With the lessons learned from the past, the chance of surviving has increased a lot.

But looking back four years later, most of them went bankrupt, or changed their business direction, transforming towards equipment vendors and dealers, and there were not many companies that achieved success.

The market is booming, but the competition is equally fierce.

Lin Zixuan listened to the host's introduction and recalled the past over the years, and felt quite moved.

When you are used to the ups and downs in the circle, you can face it with a relatively calm attitude.

After talking about various data, the host asked experts to analyze the current situation and future of the domestic TV market.

In 1999, all major provincial channels across the country achieved the transformation of satellite TV "start".

However, due to the heavy economic burden brought by the high cost of "starting", major satellite TV stations attach more importance to the ratings bound to advertising revenue.

TV series and variety shows are a strong guarantee of TV station ratings and are also the focus of attention in the industry.

Experts have different opinions on this.

Some people think that the situation is very good, and the next ten years will be the golden decade of TV series. Whether in terms of the needs of TV stations or audiences, the TV series market has great potential.

Some people don’t think so, the increase in the output of TV series does not mean the improvement of quality.

China can only be regarded as a major TV series power, not a powerful TV series power. The production standards of TV series are uneven, and nearly half of TV series cannot be broadcast on TV.

The most important thing is that domestic TV series are difficult to go abroad.

A strong country in TV dramas means having the ability to export to the outside world and exporting its own dramas to the whole world. This is a cultural radiation effect.

Otherwise, even if it is the world's largest production and the world's number of audience members, it will not make much sense.

What these experts say makes sense, but they only look at the problem from different perspectives.

There are many problems in the domestic TV drama market and face many opportunities.

It was Lin Zixuan's turn to speak, and he talked about several things that need to be paid attention to in the production of TV series.

One is to make quality products, not to be shoddy, and use the main funds to produce TV series to create quality series and shape brand concepts.

One is diversity. When film and television companies produce dramas, they should study the needs and preferences of audiences, produce various types of dramas, and open up new markets.

Finally, there is innovation. Only innovation can make this industry full of vitality.

Continuous innovation in subject matter and shooting techniques will bring freshness to the audience, otherwise it will be easily abandoned by the audience.

Everyone knows these views, but few people really insist on doing so. This industry has the idea of ​​being eager for quick success and instant benefits, and it is not down-to-earth to make quick money.

Lin Zixuan said this. Those who can listen will naturally listen, but those who can't listen will have no choice.

This exchange is of relatively high specification in the industry. If it is higher, it will be a seminar from the General Administration. It is at the policy level, and now it is talking about the market.

Next, there is a questioning session for the audience.

"Dear bosses, do you watch Korean TV series? What do you think of foreign TV series?" asked a girl who looked like a college student.

Domestic TV stations have been introducing foreign TV series, most of which are from Japan and South Korea, and Europe and the United States.

Korean TV series have been popular among young audiences in China in the past two years. These TV series that have been introduced are all dramas with extremely high ratings in South Korea and have been recognized by the market.

Introducing such TV series is more guaranteed in viewership and saves costs than broadcasting new TV series produced in China.

In order to open up the huge market in China, South Korea has adopted various means, such as first allowing TV stations to play for free, and then negotiating the price according to the ratings.

It also allows Korean celebrities to come to China to do activities and increase their fame.

Because Korean dramas mainly include handsome men and beautiful women, they take the idol route and are gradually sought after by young people.

"I think it is understandable for TV stations to introduce foreign TV series, but it cannot be excessive. Otherwise, it is to put the cart before the horse. It is still necessary to base itself on the foundation, support the domestic TV series industry, and promote its own culture. I think the foreign dramas broadcast by provincial satellite TV stations every year should be limited to one range." Lin Zixuan said.

This is a bit of a slap in the face of Xiangnan TV. Xiangnan TV is more active in introducing Korean TV series.

However, with Lin Zixuan's current position in the industry, he said it.
Chapter completed!